Surf Expo: Where Community, Culture & Commerce Come Together

No other industry event captures the enthusiasm or love for the water sports and beach lifestyle marketplace better than Surf Expo.

Since 1976, specialty retailers from around the globe have relied on Surf Expo to see all of the latest products in one place and to build relationships with decision makers running the brands that drive their business.

Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands apparel and hardgoods brands and a full line-up of special events, including fashion shows, industry parties, annual awards ceremonies, and more.

Plus, Orlando is an affordable destination for business with plenty of affordable hotels, dining and attractions – all close to the show!

Surf Expo is a trade only event and is not open to the public.

Upcoming Shows:
January 5-7, 2022
September 8-10, 2022

Hear from Retailers Who Shop at Surf Expo

Surf Expo created another winning season for our stores in Michigan. We were able to book the best surf companies out there and be exposed to many new brands.

Judy Phillips, co-owner, Country Casuals, Charlevoix, MI

The show was very successful for me, especially with all the new vendors I found in the gift and apparel categories.

Mary Forbes, retail manager, Parrot Cay by Como Resort & Shambhala Resort, Turks & Caicos