About the Show
Twice a year, Surf Expo brings together the brands, retailers, and industry professionals driving the coastal lifestyle market. From surf and swim to resort, boutique, dive, gift, and souvenir, attendees gather in Orlando, Florida to discover new products, build relationships, and grow their business.
Why Attend?
Whether you run a surf shop, boutique, resort, gift shop, outdoor and recreation retail or travel destination store all find their next bestsellers here. Explore coastal lifestyle brands side by side and discover the cross-category opportunities to walk away with a mix that keeps your customers coming back for more.
Why Exhibit?
Since 1976, Surf Expo has connected brands with qualified retailers, buyers, and industry professionals across the watersports and coastal lifestyle industry. Thousands of storefronts from across the country and around the world attend to discover new products, and more than 80% of buyers write orders at the show.
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UPCOMING EVENTS
January 6-8, 2027
Every January, Surf Expo kicks off the year in Orlando, Florida connecting retailers with top brands in Coastal Lifestyle across multiple categories including Surf, Boutique, Resort, Swim, Footwear, Gift and Souvenir.
Show Days & Hours:
Wednesday & Thursday 9am – 6pm
Friday 9am – 4pm
SEPTEMBER 9-11, 2027
Each September, Surf Expo brings the coastal lifestyle industry together in Orlando, connecting retailers with top new and heritage brands across categories spanning Surf, Boutique, Resort, Swim, Footwear, Gift and Souvenir.
Show Days & Hours:
Wednesday & Thursday 9am – 6pm
Friday 9am – 4pm
SHOW NEWS
Dive In: Surf Expo Launches the Underwater Hub for 2027
Surf Expo is making a splash with The Underwater Hub, a new dive and snorkel destination debuting January 6-8, 2027, in Orlando with an education stage, a shared product showcase and exhibitor booths.
Meet the Surf Expo Buyer Relations Team
Brooke Herndon and Abraham Paskowitz on helping retailers, trends heading into January, and advice for buyers attending Surf Expo for the first time.
Registration Is Open for Surf Expo January 2027
Retailer registration is open for Surf Expo, January 6-8, 2027, in Orlando. Join other retailers like Flip Flop Shops, Tillys, Surf Style and more for a complete buying experience.
The Long Haul: Why Hawaii Retailers Cross an Ocean and a Continent for Surf Expo
Four Hawaii retailers explain why they travel farther than any other domestic buyer group to attend Surf Expo, and what they find there.
At Surf Expo, Pro Surfers Talk Going from Sponsored Athlete to Brand Founder
What pushed four pro surfers to start their own brands? At Surf Expo, they talked through the moment it changed.
Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category
Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category ORLANDO, Fla. – September 29, 2026 — Surf Expo, the premier watersports and coastal lifestyle trade show, successfully concluded its September 2026 event at the Orange County Convention Center, capping off the second show of its […]
FEATURED BRANDS
