About the Show
Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands of apparel and hard good brands showcasing the latest innovations and must-have products in watersports and coastal lifestyle. Plus, a full lineup of special events, from fashion shows and learning labs to industry parties, networking events and more.
Why Attend?
Successful coastal and watersports retailers know that to keep customers coming back, they need to create a compelling merchandise mix to engage watersports and outdoor enthusiasts as well as resort and beach vacationers. Surf Expo has everything buyers need to cater to customers with a passion for waterborne thrills, outdoor adventure and exploration by the shoreline.
Why Exhibit?
Surf Expo is the largest and longest running watersports and coastal lifestyle tradeshow in the world. This business-focused marketplace attracts qualified buyers purchasing for thousands of storefronts from across the globe to offer more opportunities to grow your brand and your business. More than 80% of our buyers write orders at Surf Expo.
UPCOMING EVENTS
SEPTEMBER 4-6, 2025
Each September, Surf Expo hosts an event in Orlando, FLorida at the Orange County Convention Center. The September show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Resort, Swim, Boutique, Footwear, Coastal Gift & Decor and Souvenir.
September Show Hours:
Thursday & Friday, 9am – 6pm, Saturday 9am – 4pm
January 7-9, 2026
Each September, Surf Expo hosts an event in Orlando, FLorida at the Orange County Convention Center. The September show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Resort, Swim, Boutique, Footwear, Coastal Gift & Decor and Souvenir.
January Show Hours:
Wednesday & Thursday, 9am – 6pm, Friday 9am – 4pm
SHOW NEWS
Surf Expo Showcases Innovation, Sustainability, and Vibrant Industry Momentum
Orlando, FL- January 20, 2025- Surf Expo’s first event of 2025 was held January 8–10 at the Orange County Convention Center in Orlando, Florida. Attracting over 750 exhibitors and thousands of retail buyers, the show provided an unparalleled platform for networking, business growth, and industry innovation. With strong engagement from both new and established brands,…
Allen White Wins 2025 Florida Shape Off At Surf Expo Honoring East Coast Craftsman
By Sue DeWerff When it comes to the art of surfboard shaping — there is no such thing as “too old” to continue your craft.That statement proved to be fact at this year’s Florida Shape Off held at the Orlando Convention from Jan. 8-10 during Surf Expo. The highlight of the annual three-day event, hosted…
Surf Expo Kicks Off 2025 with Fresh Opportunities and Industry Enthusiasm
ORLANDO, Fla. (January 6, 2025) – The highly anticipated Surf Expo returns to the Orange County Convention Center in Orlando, Florida, from January 8–10, 2025, bringing together the best in watersports and coastal lifestyle industries. With more than 750 exhibitors and thousands of registered buyers, this year’s event is poised to inspire and connect the…
Surf Expo September Signals Renewed Industry Optimism
Kristin Ely | Seaside Retailer | Published Set 26, 2024 The September 2024 edition of Surf Expo, held Sept. 5-7 at the Orange County Convention Center in Orlando, Florida, was filled with plenty of optimistic buyers and exhibitors ready to look ahead to 2025 and beyond. Roy Turner, senior vice president and show director of Surf…
Surf Expo Swimwear Report: Bright Color, Tons of Texture, and Functionable Fashion
By Kate Robertson | Shop Eat Surf | Published Sep 18, 2024 The cuts are still revealing, and bright colors were far more prominent than neutrals among swimwear brands’ offerings at Surf Expo earlier this month. Color, in both solids and prints, came to life with unexpected combinations, piping details, and reversible and customizable options. …
Surf Expo Expands Reach as The Ultimate Watersports & Coastal Lifestyle Trade Show Returns to Orlando
Surf Expo Expands Reach as The Ultimate Watersports & Coastal Lifestyle Trade Show Returns to Orlando Orlando, FL (August 26, 2024) – Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, is returning with increased international participation to the Orange County Convention Center in Orlando, Florida. From September 5-7, 2024, more than 650 exhibitors…