About the Show
Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features wholesale apparel, swimwear, accessories and hardgood brands showcasing the latest innovations and must-have products in watersports, resort, boutique and coastal outdoor lifestyle. Plus, a full lineup of events, from fashion shows and learning labs to industry parties, networking events and more.
Why Attend?
Successful retailers know that to keep customers coming back, they need to create a compelling merchandise mix to engage watersports and outdoor lifestyle consumers as well as resort and beach vacationers. Surf Expo has everything buyers need to cater to customers looking for the newest trends in lifestyle apparel and coastal or outdoor adventures.
Why Exhibit?
Surf Expo is the largest and longest running watersports, resort and coastal outdoor lifestyle tradeshow in the world. This business-focused marketplace attracts qualified buyers purchasing for thousands of storefronts from across the globe to offer vast opportunities to grow brands and businesses. More than 80% of our buyers write orders at Surf Expo.
SHOW NEWS
Five Things to Know About Surf Expo September 2026
From a new creator program built with Popfly to Lightspeed's title sponsorship of the Industry Party and fashion shows, plus new education programming from Coastal Connections, here is what to know before Surf Expo September 2026 opens in Orlando.
Surf Expo Unveils ‘Tidal Reach’ Creator Program Preview in September
Powered by Popfly, Tidal Reach will connect creators, brands and retailers to capture the energy of the Surf Expo show floor, amplify product storytelling, and extend exhibitor reach far beyond the event. ORLANDO, FL — August 31, 2026 — The largest and longest-running marketplace for the coastal and watersports lifestyle industry is taking its first […]
Coastal Connections brings educational programming to Surf Expo
Coastal Connections is bringing its signature educational programming to Surf Expo Sept. 16-18, 2026, at the Orange County Convention Center in Orlando, Florida, offering coastal retailers an opportunity to gain valuable business insights while attending one of the industry’s premier trade shows. Designed for coastal retailers, Coastal Connections at Surf Expo will feature six expert-led sessions throughout the […]
The Floor Plan Is Live. Start Planning Your Surf Expo September Experience Now.
The Surf Expo September 2026 floor plan and exhibitor directory are live. With the show just weeks away, now is the time to map your must-sees, book your meetings, and build your schedule around everything happening on and off the floor.
Surf Expo Launches Tidal Reach, a New Creator Program Extending the Show’s Reach Beyond the Event
Surf Expo has launched Tidal Reach, a content creator program designed to capture the products, people, and cultural moments of the show floor and bring them to wider audiences.
Surf Expo Proudly Supported the 2026 Waterman’s Ball
Surf Expo, a founding sponsor of SIMA's Waterman's Ball since 1989, helped power this year's fundraiser honoring Matt Biolos, Greg MacGillivray and Save The Waves Coalition.
FEATURED BRANDS
… and many more!
FEATURED BRANDS
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UPCOMING EVENTS
SEPTEMBER 16-18, 2026
Each September, Surf Expo returns to Orlando, Florida with a high-energy gathering of Watersports, Boutique, Resort, Gift and Coastal Outdoor Lifestyle brands and retailers.
Show Days & Hours:
Wednesday & Thursday 9am – 6pm
Friday 9am – 4pm
January 6-8, 2027
Each January, Surf Expo kicks off the year in Orlando, Florida, connecting buyers with top brands in Surf, Resort, Swim, Boutique, Footwear, Gift and Coastal Outdoor Lifestyle.
Show Days & Hours:
Wednesday & Thursday 9am – 6pm
Friday 9am – 4pm