Explore the Brands and Map Out Your Must-Sees!

Start planning your visit to discover the brands and products
that will set the trends in 2025. With a show floor packed full of industry-leading brands and innovative products, Surf Expo is the must-attend market for discovering essential gear and cutting-edge trends!

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Buyer registration is FREE until December 25, so get your team signed up NOW!

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WATERSPORTS AT SURF EXPO

Surf Expo is the largest and longest-running watersports tradeshow in the world, featuring Surf, Paddle, Shoreline and Skate hard goods, apparel and accessories.

View Highlights From January 2024 >
COASTAL LIFE AT SURF EXPO

Surf Expo has the largest collection of Boutique, Swimwear, Resort, Footwear, Coastal Gift and Souvenir products available under one roof.

View Highlights From January 2024 >

About the Show

Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands of apparel and hard good brands showcasing the latest innovations and must-have products in watersports and coastal lifestyle. Plus, a full lineup of special events, from fashion shows and learning labs to industry parties, networking events and more.

Why Attend?

Successful coastal and watersports retailers know that to keep customers coming back, they need to create a compelling merchandise mix to engage watersports and outdoor enthusiasts as well as resort and beach vacationers. Surf Expo has everything buyers need to cater to customers with a passion for waterborne thrills, outdoor adventure and exploration by the shoreline.

Why Exhibit?

Surf Expo is the largest and longest running watersports and coastal lifestyle tradeshow in the world. This business-focused marketplace attracts qualified buyers purchasing for thousands of storefronts from across the globe to offer more opportunities to grow your brand and your business. More than 80% of our buyers write orders at Surf Expo.

UPCOMING EVENTS

January 8-10, 2025

Each January, Surf Expo hosts an event at the Orange County Convention Center in Orlando, Florida. The January show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Swim, Boutique, Resort, Footwear, Coastal Gift and Souvenir.

January Show Hours:

Wednesday & Thursday, 9am – 6pm, Friday 9am – 4pm

SEPTEMBER 4-6, 2025

Each September, Surf Expo hosts an event at the Orange County Convention Center in Orlando, Florida. The September show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Wake, Swim, Boutique, Resort, Footwear and Coastal Gift.

September Show Hours:

Thursday & Friday, 9am – 6pm, Saturday 9am – 4pm

Register to Attend January '25 Now!

SHOW NEWS

Countdown to Surf Expo January 2025: The Premier Watersports & Coastal Lifestyle Tradeshow

Orlando, FL – December 11, 2024 – The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center in Orlando, Florida. With over 700 exhibiting brands and an exciting lineup, it promises to deliver an unmatched event for retailers and manufacturers. From resort destinations and gift…

Surf Expo Set for Biggest Show Since 2020

By Tiffany Montgomery | Published Nov 18, 2024 Surf Expo January is just around the corner and the brand lineup is already impressive. Some notable names that are either returning to the show after an absence, increasing their booth space, or exhibiting for the first time include Olukai, melin, goodr, Outerknown, Salt Life, Sector 9, Reef, Grundens…

Registration is Open for Surf Expo January 2025: The Ultimate Watersports and Coastal Lifestyle Marketplace

Orlando, FL – October 23, 2024 – Surf Expo, the leading watersports and coastal lifestyle tradeshow, has opened registration for its January 8-10, 2025 event at the Orange County Convention Center in Orlando, Florida. Known as a key marketplace for discovering cutting-edge product lines, Surf Expo continues to be a crucial platform for retailers to…

Surf Expo’s September Edition Set to Showcase Innovation and Growth in the Surf and Coastal Lifestyle Industry

More than 800 exhibiting companies are expected to display their latest lines and products, making it a must-attend event for industry retailers and professionals Orlando, Fla (June 12, 2024)- As anticipation builds for Surf Expo’s September edition, the premier trade show for the watersports and coastal lifestyle industry, organizers are thrilled to announce a robust…

Checking in with DUNE Suncare, I-SEA, Duvin and Rip Curl

At the January Surf Expo, a range of exhibitors showcased their newest products and lines, highlighting skin care, eyewear and surf gear. We checked in with Dune Sunscreen, I-SEA Sunglasses, Duvin Design Co. and Rip Curl to gain insight into their key focuses and to explore their most recent product launches. Blocking The Burn DUNE…

Surf Expo Sneak Peek: Surf Brands Sign Up in Full Force

By Kari Hamanaka | Shop Eat Surf | Published May 14, 2024 Choice will be served to buyers traveling to Orlando for the Surf Expo September show. A preview of the upcoming trade show’s floor has it shaping up to be a representation of today’s surf industry: emerging, up-and-coming, and legacy labels, all looking to write…

“Consumers today are looking for unique and new products. Surf Expo allowed us to locate some interesting finds to bring some freshness into our store so we can give our shoppers a reason to keep coming back!”

Steve Green, Owner, High Mountain Sports

Oakland, MD

“Surf Expo in September was Seager’s first major trade show. We opened 36 A+ shops over the three days. It was well worth it! Seager will be back at Surf Expo in January."

Tom Ruiz, Seager General Manager

“Surf Expo is more important than ever! It gives you the chance to touch & feel the product, and to have real HUMAN connection with REAL PEOPLE, nothing beats face to face!”

Frank Floyd, Owner, Wind and Wave Watersports

Corpus Christi, TX

“Surf Expo was a success for Rip Curl!  We had over 70 appointments and many new customers stopping by.  It was exciting to see the energy and excitement at the show and in our booth.  We are happy to support Surf Expo, and we look forward to more successful shows.”

Kiki Prince, Rip Curl North America GM

“Surf Expo exceeded our expectations. Our goal was to find some new private label options and we could not believe how many there were. We can't wait to come back in January with a new set of goals.”

Lulu Carson, Buyer, REAL Watersports

Waves, NC

“We are huge fans of Surf Expo.  The way they bring the best retailers and the best brands together continues to foster incredible industry partnerships and connectivity.  The show has and will continue to be a key piece of the Salty Crew seasonal calendar.”

Jason Shelton, Salty Crew General Manager

“The Surf Expo attendees were eager to buy, do business and partner with us. It’s exactly what we were looking for so we will 100% be back in January and we are hoping to be here for a long time.”

Michael Scavuzzo, Kelly Slater Footwear

“It was great to be at Surf Expo this September as we were there to show the Summer ‘25 collection. Accounts were very pleased with how we performed for Spring/Summer ‘24 and the overall growth has been tremendous. We look forward to seeing everyone in January to talk about the Fall/Holiday ‘25 seasons.”

Nick Lhotsky, Dark Seas Global Director

“The September show was great for us! We brought on 4 to 5 new vendors very quickly. We’re already looking forward to January.”

Melissa Warren, Buyer, The Ritz Carlton

Amelia Island, FL

“I always love going to Surf Expo — it’s a perfect chance to walk all the aisles and scout for new opportunities. This year we got to meet with all the new players in the industry.”

Nanette Gordillo, Buyer, KoKoMo Surf Shop

Puerto Rico, USA

“I have been to Surf Expo multiple times. I used the connect tool in the Surf Expo app and I highly suggest everyone to use it.”

Wendi Kaplan, KatyDID

FEATURED BRANDS

… and many more! See the current list of exhibitors here >

FEATURED BRANDS

FOLLOW US @surfexpo

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Surf Expo (@surfexpo) • Instagram photos and videos

UPCOMING EVENTS

January 8-10, 2025

SEPTEMBER 4-6, 2025

SHOW NEWS

“Consumers today are looking for unique and new products. Surf Expo allowed us to locate some interesting finds to bring some freshness into our store so we can give our shoppers a reason to keep coming back!”

Steve Green, Owner, High Mountain Sports

Oakland, MD

“Surf Expo in September was Seager’s first major trade show. We opened 36 A+ shops over the three days. It was well worth it! Seager will be back at Surf Expo in January."

Tom Ruiz, Seager General Manager

“Surf Expo is more important than ever! It gives you the chance to touch & feel the product, and to have real HUMAN connection with REAL PEOPLE, nothing beats face to face!”

Frank Floyd, Owner, Wind and Wave Watersports

Corpus Christi, TX

“Surf Expo was a success for Rip Curl! We had over 70 appointments and many new customers stopping by. It was exciting to see the energy and excitement at the show and in our booth. We are happy to support Surf Expo, and we look forward to more successful shows.”

Kiki Prince, Rip Curl North America GM

“Surf Expo exceeded our expectations. Our goal was to find some new private label options and we could not believe how many there were. We can't wait to come back in January with a new set of goals.”

Lulu Carson, Buyer, REAL Watersports

Waves, NC

“We are huge fans of Surf Expo. The way they bring the best retailers and the best brands together continues to foster incredible industry partnerships and connectivity. The show has and will continue to be a key piece of the Salty Crew seasonal calendar.”

Jason Shelton, Salty Crew General Manager

“The Surf Expo attendees were eager to buy, do business and partner with us. It’s exactly what we were looking for so we will 100% be back in January and we are hoping to be here for a long time.”

Michael Scavuzzo, Kelly Slater Footwear

Nick Lhotsky, Dark Seas Global Director

“The September show was great for us! We brought on 4 to 5 new vendors very quickly. We’re already looking forward to January.”

Melissa Warren, Buyer, The Ritz Carlton

Amelia Island, FL

“I always love going to Surf Expo — it’s a perfect chance to walk all the aisles and scout for new opportunities. This year we got to meet with all the new players in the industry.”

Nanette Gordillo, Buyer, KoKoMo Surf Shop

Puerto Rico, USA

“I have been to Surf Expo multiple times. I used the connect tool in the Surf Expo app and I highly suggest everyone to use it.”

Wendi Kaplan, KatyDID

FEATURED BRANDS

… and many more! See the current list of exhibitors here >

FEATURED BRANDS

FOLLOW US @surfexpo

“Surf Expo was a success for Rip Curl!  We had over 70 appointments and many new customers stopping by.  It was exciting to see the energy and excitement at the show and in our booth.  We are happy to support Surf Expo, and we look forward to more successful shows.”

“We are huge fans of Surf Expo.  The way they bring the best retailers and the best brands together continues to foster incredible industry partnerships and connectivity.  The show has and will continue to be a key piece of the Salty Crew seasonal calendar.”