ShapeOFF

Key Moments from the 2024 Shape OFF

Top Shapers Showcase their skills at Surf Expo, vying for cash prizes!
ECSHOF
Post Show Mixer

Highlights from the 2024 Ceremony

See the ECSHOF Class of '24 and Cecil Lear President's Award.
S24_Watersports_Slide
Watersports at Surf Expo
The September show features Surf, Shoreline, Paddle and Skate categories.
S24_CoastalLife_Slide
Coastal life at Surf Expo
Surf Expo has the largest collection of Swim, Boutique, Resort, Footwear and Coastal Gift products under one roof.
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NEWS

Hobie® Eyewear Surfs to Success at Surf Expo 2024

Press Release: Oceanside, CA (January 26, 2024) – Hobie® Eyewear, recognized for its surf-inspired eyewear, is pleased to share its participation in Surf Expo 2024 in Orlando, Florida. The recently concluded event gathered industry leaders, retailers, and enthusiasts, offering Hobie® Eyewear an opportunity to present its latest innovations and engage with its audience

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Buyers Upbeat Coming Out of Surf Expo

The market may be saturated with talk of heavy promotions and picky consumer buying behavior, but retailers enter 2024 upbeat.

Buyers came away from Surf Expo with exposure to plenty of newness from a floor dominated by a combination of smaller independents and emerging brands.

Surf Expo’s always a little bit of both: you’re always going down there to shop your existing brands, but we also looked at a few of the new lines,” said New Hampshire-based Cinnamon Rainbows Surf Company owner Dave Cropper.

While Cropper met with existing brand partners such as Salty Crew, he also had a chance to peruse the lines of AVVAFree FlyFormer Merchandise, and Rivvia Projects.

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Surf Expo January Shows Growth Over September, Attendees Optimistic About Industry Bounce Back

“It was amazing to be in Orlando with the Board Sports and Coastal Life communities in early January at Surf Expo,” said Surf Expo SVP and Show Director Roy Turner. “The tradeshow floor was buzzing with a positive vibe and optimism as brands presented new products to buyers for 2024. Surf Expo was able to connect buyers from the United States and abroad with a wide array of manufacturers across multiple categories all related to the beach lifestyle.”

The show, which featured hundreds of brands across the Surf, Bluewater, Shoreline, Boutique, Coastal Gift, Footwear, Paddle, Resort, Skate, Souvenir, and Swim categories, also included a busy lineup of events.

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Surf Expo Kicks Off Next Week With Inspiring Roster of Brand Exhibitors, Retail Attendees, and Events

An exciting lineup of coastal life and watersports brands and retailers are headed to Surf Expo Jan. 10-12 in Orlando, Florida.

Surf Expo, the premier watersports and coastal lifestyle trade show, returns next week to the Orange County Convention Center in Orlando, Florida with a wide range of exhibitors to help retail buyers discover their next best sellers and plan upcoming buys with new and existing vendors.

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Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party.

Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of education, networking, and social events when it returns to the Orange County Convention Center in Orlando, Florida, Jan. 10-12.

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Surf Expo Set to Welcome a Stellar Lineup of Brands and Retailers to January 2024 Show

Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando, Florida, January 10-12 with an exciting and diverse lineup of over 700 exhibitors and more than 4,500 retail buyers.

The show will feature nearly 100 new brands across the Surf, Bluewater, Boutique, Coastal Gift, Footwear, Paddle, Resort, Shoreline, Skate, Souvenir, and Swim categories.

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Checking in with Fish Hippie Company, Feather 4 Arrow, Tommy Bahama, Smith and Quinn, and Exist USA

At Surf Expo in September, exhibitors were showcasing brand new products and offerings, including new fabrics, custom-made designs, and expanded apparel lines.

We checked in with exhibitors Fish Hippie Company, Feather 4 Arrow, Tommy Bahama, Smith and Quinn, and ExistUSA, to see what they were excited about this year, and how they felt about their Surf Expo experience.

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Checking in with Sandbar, Aloe Up, and Baja Llama at Surf Expo September

At Surf Expo this September, exhibitors were showcasing brand new products and offerings, including new apparel lines, new skincare products, and new swimsuits.

We checked in with exhibitors Sandbar, Aloe Up, and Baja Llama to see what they were rolling out, and how they felt about their Surf Expo experience this year.

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Surf Expo Keeps Elan Coming Back Year After Year

By: Bart Schaneman

Elan Savir launched his namesake company for women’s clothing at Surf Expo in 1991, and he’s been coming back ever since. He can remember when he was 19 years old walking around the show floor, before he had his own company.

“Everybody in my circle either had a clothing store or had a clothing business,” Savir said. “Somebody brought me here. I was happy to be here. It was all the brands I used to love.” Not long after, Savir started his own brand.

Over the years, Elan has evolved. For the first 15 years, it was primarily beach resort fare. Now it’s more of an expanded boutique model.

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Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation

At Surf Expo, Quiet Flight and Sun Diego combined gave Ball $95,000 to the Maui Sports Foundation.

“I was blown away by Bill and Dave’s generosity, to sell that many T-shirts in such a short amount of time was unbelievable,” Ball said. “Mac Beau and Dale Rhodes from Katin also reached out to us, and what they did was so cool as well.”

Katin has been raising money for the Maui Sports Foundation by selling two special T-shirts, which to date has raised about $75,000, with 100% of the money going to the foundation.

In Orlando, Katin teamed up with Surf Expo to help sell the shirts at the show. Over the three days of the show, Surf Expo sold about 400 shirts and raised $12,000, according to Rhodes.

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Surf Expo September Showcases Strong Demand For Watersports & Beach Lifestyle Products Heading Into 2024

Surf Expo, the premier watersports and coastal lifestyle tradeshow wrapped up its summer show at the Orange County Convention Center in Orlando. With more than 730 exhibiting brands participating, the event served as the industry launchpad for retailers to discover new and innovative product lines breaking for summer 2024 and beyond.

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Surf Expo Offers Launch Pad for Summer 2024 and Beyond

Last week’s Surf Expo September edition offered brands the chance to test retailer appetite for newness.

What follows are just some of the launches SES saw at Surf Expo that reflect business and brand growth, whether that be evolution of new lines or product innovation as brands respond to the always changing consumer landscape. Here’s a glimpse of some of what SES came across on last week’s trade show floor.

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Photos from the September 2023 show

Surf Expo filled the Orange County Convention Center once again on September 7-9 with more than 730 exhibitors and a full schedule of events, including fashion shows, learning labs, live art demos and happy hours.

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Don't fall for solicitations from unapproved vendors.

It has been reported that vendors not affiliated with Surf Expo  have contacted some Surf Expo exhibitors about purchasing attendee lists. Surf Expo does not sell buyer or exhibitor lists. Don’t fall victim to these industry wide scam tactics. Click to view a list of all Surf Expo approved vendors,

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