SEPTEMBER 5-7, 2024



Surf Expo is the largest and longest running watersports and coastal lifestyle tradeshow in the world.

This vibrant, business-focused marketplace draws buyers from around the globe, providing more opportunities to expand your brand and your business by opening your door to new markets.


For more information on exhibiting with us, Click Here>

  • An Order-Writing Show – Surf Expo is three full days of appointment-driven business. More than 80% of our buyers write orders at the show.
  • More Buying Power – Surf Expo is attended by qualified buyers purchasing for thousands of storefronts from across the globe.
  • Qualified Buyers – Surf Expo pre-qualifies and badges all attendees.
  • Our Connect with Buyers tool allows exhibitors to email and request appointments with buyers registered to attend Surf Expo. Exhibitors can search registered buyers by location, title or product categories. Buyers can also request appointments with exhibitors.  To learn more click here.
  • Cross-Over Market Opportunities – Surf Expo’s 10 categories attract diverse buyers. The top two reasons buyers come to Surf Expo are to see new products and find new suppliers across multiple categories.
  • At Once Orders– Reach buyers from the Caribbean and East Coast seeking at-once inventory.
  • International Reach – Strong attendance from Caribbean, Puerto Rico and Central & South America.
  • High Buyer to Exhibitor Ratio – Three qualified stores per exhibitor on the show floor.
  • Valuable Tools – Our Buyer Relations team connects exhibitors and buyers, we provide attendee pre-registration information prior to the show, and free Lead Retrieval app-based software for scanning badges at the show and downloading for follow up marketing at the show or afterwards. All for absolutely no cost.
  • Buyer Recruitment –Surf Expo’s Buyer Relations Team  partners with exhibiting brands to not only ensure the buyers they want to see at the show are in attendance but also actively identify and recruit new stores to attend with a strongly funded buyer incentive program.
  • Cost Effective Destination– Convenient, affordable flights to Orlando, Florida (MCO) and affordable hotels close to the convention center. See available partner discounts here>

Scroll within map or click here> to view full size. Pins represent registered retail company locations.

View registered retailers from Surf Expo January 2024 click here>.

“Surf Expo delivered great value for Firewire and Slater Designs. The opportunity to connect in person with so many high-quality retail partners from all over the country while showcasing our brand story and products proved to be incredibly productive. We look forward to returning!”

Dylan Slater, CEO, Firewire Surfboards

“I-SEA Sunglasses had an amazing Surf Expo. We saw over 110 retailers at the booth and 30% of those accounts were new. Shout out to our phenomenal East Coast sales reps and retailers for supporting the I-SEA brand!”

Don Dyer, Vice President of Sales, I-SEA Sunglasses

"It was great to get back in the mix on the show floor at Surf Expo this year. There was good energy and traffic, and our appointment calendar was booked solid all three days.”

Mike Matey, VP of Sales, Reef

“Surf Expo is simply the most important and biggest event that we do every year.”

Ryan Warner, National Sales Manager, Rusty USA

“Surf Expo was the first show we launched our brand and has served to be the premier place for us to meet the buyers we want to connect with and venue to build our business. I always look forward to Surf as we continue to evolve with our stores, and this was our best Surf Expo ever!”

Meredith Madsen, CEO & Founder, Sunshine & Glitter

“As always, Surf Expo was buzzing, and the excitement for Hobie® Eyewear reached an all-time high! The show provided us with a great opportunity to have valuable face time with our customers and meet key industry partners in person for the first time. Surf Expo has given us a fantastic platform to showcase our brand to the right people and grow our business.”

Dylan Coates, Marketing Manager at Hobie® Eyewear


“Our first Surf Expo was a hit! We sold out of all our inventory and received presale to clients worldwide. The feedback on LISS was insane. But more importantly, we met a ton of awesome people who made our time here unforgettable!”

Lior Zimmerman, Co-founder & CEO LISS Living in Sunshine LTD

“We really enjoyed our time at the show again and found it incredibly valuable meeting all the great people in the industry. Looking forward to the next show!”

Keith Greiveldinger, Territory Manager, Birkenstock