SEPTEMBER 4-6, 2025
ORANGE COUNTY CONVENTION CENTER
SOUTH CONCOURSE
ORLANDO, FL

Q
Q

WHY EXHIBIT AT SURF EXPO?

Surf Expo is the largest and longest running watersports and coastal lifestyle tradeshow in the world.

This vibrant, business-focused marketplace draws buyers from around the globe, providing more opportunities to expand your brand and your business by opening your door to new markets.

 

  • An Order-Writing Show – Surf Expo is three full days of appointment-driven business. More than 80% of our buyers write orders at the show.
  • More Buying Power – Surf Expo is attended by qualified buyers purchasing for thousands of storefronts from across the globe.
  • Qualified Buyers – Surf Expo pre-qualifies and badges all attendees.
  • Our Connect with Buyers tool allows exhibitors to email and request appointments with buyers registered to attend Surf Expo. Exhibitors can search registered buyers by location, title or product categories. Buyers can also request appointments with exhibitors.  To learn more click here.
  • Cross-Over Market Opportunities – Surf Expo’s various market categories attract diverse buyers. The top reasons buyers come to Surf Expo are to see new products and find new suppliers across multiple categories.
  • At Once Orders– Reach buyers from the Caribbean and East Coast seeking at-once inventory.
  • International Reach – Strong attendance from Caribbean, Puerto Rico and Central & South America.
  • High Buyer to Exhibitor Ratio – Three qualified stores per exhibitor on the show floor.
  • Valuable Tools – Our Buyer Relations team connects exhibitors and buyers, we provide attendee pre-registration information prior to the show, and free Lead Retrieval app-based software for scanning badges at the show and downloading for follow up marketing at the show or afterwards. All for absolutely no cost.
  • Buyer Recruitment –Surf Expo’s Buyer Relations Team  partners with exhibiting brands to not only ensure the buyers they want to see at the show are in attendance but also actively identify and recruit new stores to attend with a strongly funded buyer incentive program.
  • Cost Effective Destination– Convenient, affordable flights to Orlando, Florida (MCO) and affordable hotels close to the convention center. See available partner discounts here>

NEW TO SURF EXPO?

TELL ME MORE ABOUT EXHIBITING

RETURNING EXHIBITORS  

SEPTEMBER 2025 APPLICATION


Scroll within map or click here>  to view full size. Pins represent registered retail company locations.

View registered retailers from Surf Expo January 2025 click here>

"Surf Expo opened the door to new buyers, markets, and vendors who were not only professional but genuinely interested in collaborating. The connections I made and the exposure my business gained exceeded all expectations."

Shad Ayoub, Founder & CEO of Sand Caddie

"We are huge fans of Surf Expo.  The way they bring the best retailers and the best brands together continues to foster incredible industry partnerships and connectivity.  The show has and will continue to be a key piece of the Salty Crew seasonal calendar."

Jason Shelton, Salty Crew General Manager

"Wrapping up an incredible experience at Surf Expo, and we couldn’t be more grateful for the opportunity to connect with like-minded entrepreneurs who share our passion for surf culture and innovation."

John Clark, Founder of TANDM Surf 

"Surf Expo keeps the stoke alive. It was a wonderful show for us as we re-ignite Instinct and all of you played a significant part in our relaunch. Retailers were truly touched that we were in the market again."

Shaun Tomson, INSTINCT

"This show was amazing and our best show since 2020!"

Paul Naude,  Stokehouse CEO

"This was our first time exhibiting at Surf Expo, and WOW! We had an awesome time connecting with new retailers, hanging out with our friends, and sharing how we can help brands grow with custom apparel."

Alex Nowlin, CEO at Uscape Apparel

"Surf Expo was a success for Rip Curl!  We had over 70 appointments and many new customers stopping by.  It was exciting to see the energy and excitement at the show and in our booth.  We are happy to support Surf Expo, and we look forward to more successful shows."

Kiki Prince, Rip Curl North America GM