About The Show

Surf Expo is the largest and longest-running Watersports and Coastal lifestyle tradeshow in the world.

Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands of apparel and hard good brands and a full line-up of special events, including fashion shows, industry parties, annual awards ceremonies, and more.

Surf Expo is a TRADE ONLY EVENT and is not open to the public.

Upcoming shows are  September 5-7, 2024, January 8-10, 2025


No matter what the market category, Surf Expo is your one-stop marketplace for the latest product and hottest trends.

  • Surf

    It’s the category that launched Surf Expo, the surfing industry’s oldest and largest tradeshow. Features boards, sunglasses & sun protection products, boardshorts, juniors, footwear and fins. You’ll also find dive fins, masks, spearguns, dive specific wetsuits and underwater photography equipment.

    The Neighborhood at Surf Expo is a collection of like-minded brands rooted in surf, travel and adventure located within the surf section. To see more about The Neighborhood click here >
  • Skate

    Skate at Surf Expo includes completes, long and shortboard decks, cruisers, trucks, wheels, protective gear and accessories along with apparel.

  • Paddle

    Paddle sports, including SUP, Kayak and Canoe, is among the largest growing Watersport categories.  On oceans, river and lakes for the vacationing tourist, the fitness and yoga enthusiast and adrenaline junkies as well. Featuring boards, paddles and fins plus accessories.

  • Shoreline

    Where the land meets the water, you have the Shoreline. The waterman lifestyle combines boating, fishing, wake surfing, paddling and tubing along with passion for adventure and exploration on land through hiking, camping and climbing. Shoreline at Surf Expo is the hub for brands that specialize in inshore and offshore apparel and accessory products; sportswear, technical apparel and gear, footwear, outerwear and watersports hardgoods as well as games and accessories enthusiasts need to transition from a day on the water to stretching out on land. Shoreline is centrally located on Surf Expo’s show floor adjacent to the Surf and Boutique categories, offering crossover opportunities for buyers and sellers alike. From the beach to the trails to the lake, the adventure continues.

    To learn more about Shoreline click here >

  • Swim

    With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children’s and contemporary styles. The largest collection of swim lines at the largest water-related event in the country.

  • Boutique

    Offering better resortwear that includes current southern brands and sundresses, high-end apparel, footwear and accessories and gifts.

  • Resort

    This category offers everything a vacationing consumer wants. It’s the most comprehensive collection in the resort tradeshow industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels & footwear.

  • Coastal Gift

    Coastal Gift
    A collection of home decor, plush, beach games and toys, drinkware, holiday, collectibles and everything in between. nicer gift items with a coastal flair. The perfect category for adding depth and dimension to your inventory selections.

  • Footwear

    This growing category features a diverse range of footwear for the beach, shore, boat, sidewalk, boardwalk and beyond.