16th Annual SIMA Awards Honors Surf Industry’s Best Brands & Products
More than 300 of the industry’s top surf companies, specialty retail shops and friends of the industry gathered together last night at the 16th Annual SIMA Awards Ceremony to cheer on and celebrate the outstanding innovations and contributions made to the industry by the 86 finalists.
The SIMA Awards finalists and winners were recognized throughout the ceremony, hosted by Mike Shumard. As the only awards program of its kind, the goal of the SIMA Awards is to identify the surf industry’s most influential companies and products, and recognize their efforts to advance and grow the industry over the past year.
The following companies were recognized in 19 categories for the 2019 calendar year. The evening was made possible by Surf Expo, Audi and Klarna who supported the event with generous sponsorships.
Photos courtesy SIMA
Accessory Product of the Year
WINNER: Surf Sessions by Surfline
Other Category Finalists: FinPuller by FinPuller Search; GPS2 Watch by Rip Curl; Surf Boot Mid by Vans; The 4ocean Bracelet by 4oceanEnvironmental
Product of the Year
Footwear Product of the Year
Eyewear Product of the Year
Wetsuit of the Year
Alternative Surfboard Model of the Year
Men’s Apparel Brand of the Year
Men’s Boardshort Brand of the Year
Women’s Marketing Campaign of the Year
WINNER: My Bikini by Rip Curl
Other Category Finalists: Sincerely Jules, A Bikini Kind of Life by Billabong Women’s; Grit Meets Grace by O’Neill Women’s; Cushion Bounce Collection by Reef; Make Waves Move Mountains by ROXY
Women’s Apparel Brand of the Year
Women’s Swim Brand of the Year
Retailer of the Year – Inland America
Retailer of the Year – West Coast
Retailer of the Year – Hawaii