16th Annual SIMA Awards Honors Surf Industry’s Best Brands & Products

More than 300 of the industry’s top surf companies, specialty retail shops and friends of the industry gathered together last night at the 16th Annual SIMA Awards Ceremony to cheer on and celebrate the outstanding innovations and contributions made to the industry by the 86 finalists.

The SIMA Awards finalists and winners were recognized throughout the ceremony, hosted by Mike Shumard. As the only awards program of its kind, the goal of the SIMA Awards is to identify the surf industry’s most influential companies and products, and recognize their efforts to advance and grow the industry over the past year.

The following companies were recognized in 19 categories for the 2019 calendar year. The evening was made possible by Surf Expo, Audi and Klarna who supported the event with generous sponsorships.

Read the full event recap on  ShopEatSurf  >

Photos courtesy SIMA

WINNERS:

Product Categories
Accessory Product of the Year
WINNER: Surf Sessions by Surfline
Other Category Finalists: FinPuller by FinPuller Search; GPS2 Watch by Rip Curl; Surf Boot Mid by Vans; The 4ocean Bracelet by 4oceanEnvironmental 

Product of the Year
WINNER: The 4ocean Bracelet by 4ocean
Other Category Finalists: Billabong Recycler by Billabong Men’s & Women’s; Yulex Wetsuits by Patagonia; Algae Traction by Slater Designs; Upcycled Coconut Boardshort Collection by Vissla

Footwear Product of the Year
WINNER: UltraRange Hi DL MTE by Vans
Other Category Finalists: Alapa Li by Olukai; Rivi Slide by Quiksilver; Cushion Bounce Collection by Reef; Pair O Dice by Sanuk

Eyewear Product of the Year
WINNER: JJF12 by Electric
Other Category Finalists: Sampan by Costa Sunglasses; Rob Machado Resin Collection by Dragon; OMAR by Otis Eyewear

Wetsuit of the Year
WINNER: Infiniti LTD by XCEL Wetsuits
Other Category Finalists: Hyperfreak Series by O’Neill Wetsuits; Flashbomb Heat Seeker by Rip Curl; 7 Seas Wetsuit Collection by Sisstrevolution; 7 Seas Wetsuit Collection by Vissla

Surfboard Categories
Performance Shortboard Model of the Year
WINNER: Cymatic by Slater Designs
Other Category Finalists: Seaside by Firewire Surfboards; Black Baron by JS Industries; Astro Pop by Pyzel; 419Fish by Rusty Surfboards

Alternative Surfboard Model of the Year
WINNER: Shadow by Pyzel
Other Category Finalists: Monsta Box Hyfi by JS Industries; The Blade by Rusty Surfboards; FRK by Slater Designs; Disco Inferno by Surftech x Sharp Eye

Men’s Categories
Men’s Marketing Campaign of the Year
WINNER: Rising Seas by Vissla
Other Category Finalists: Generations of Quiksilver by Quiksilver; Cushion Bounce Collection by Reef; Vol 17: Scotland “Songs of the Scuttled” by Roark; Outside the Lines by Vans

Men’s Apparel Brand of the Year
WINNER: Roark
Other Category Finalists: Billabong; RVCA; Salty Crew; Vissla

Men’s Boardshort Brand of the Year
WINNER: Billabong
Other Category Finalists: O’Neill; Roark; RVCA; Vissla

Women’s Categories
Women’s Marketing Campaign of the Year
WINNER: My Bikini by Rip Curl
Other Category Finalists: Sincerely Jules, A Bikini Kind of Life by Billabong Women’s; Grit Meets Grace by O’Neill Women’s; Cushion Bounce Collection by Reef; Make Waves Move Mountains by ROXY 

Women’s Apparel Brand of the Year
WINNER: Billabong Women’s
Other Category Finalists: O’Neill Women’s; Rip Curl; Sisstrevolution

 

Women’s Swim Brand of the Year
WINNER: Billabong Women’s
Other Category Finalists: O’Neill Women’s; Rip Curl Swim; ROXY SISTER Collection; Seea

 

Overall Categories
Breakout Brand of the Year
WINNER: Salty Crew
Other Category Finalists: Buell Wetsuits; Otis Eyewear; Simbi; Sisstrevolution

Media Category
Consumer Media Feature of the Year
WINNER: The Pick Up by Stab Magazine
Other Category Finalists: Once Upon a Time in New Zealand by BeachGrit; Handmade 2 by Surfer

Retail Categories 
Retailer of the Year – East Coast
WINNER: Island Water Sports (Deerfield Beach FL)
Other Category Finalists: BC Surf & Sport (Fort Lauderdale FL); Cinnamon Rainbows Surf Co. (Hampton NH); Heritage Surf & Sport (Ocean City NJ); 17th Street Surf Shop (Virginia Beach VA)

Retailer of the Year – Inland America
WINNER: BC Surf & Sport (Denver CO)
Other Category Finalists: Benjamin Surf n Skate (Corpus Christi TX); Tyler’s (Fort Worth TX)

Retailer of the Year – West Coast
WINNER: Hansen Surfboards (Encinitas CA)
Other Category Finalists: Huntington Surf & Sport (Huntington Beach CA); Jack’s Surfboards (Huntington Beach CA); Spyder Surf (Hermosa Beach CA); Val Surf (Valley Village CA)

Retailer of the Year – Hawaii
WINNER: T&C Surf Designs (Al Moana, HI)
Other Category Finalists: HIC/AM Surf (Ala Moana, HI); Hi-Tech Surf Sports (Kahului, HI)