SAN JUAN CAPISTRANO, Calif. —June 7, 2017 – Surf Expo, the largest and longest running watersports and beach lifestyle tradeshow, announced today their Demo Day on September 6, 2017 will be held at a new location, Bill Frederick Park at Turkey Lake in Orlando, Florida, less than 10 miles from the Orange County Convention Center.

Demo day launched in 2011 as a standalone event the day before Surf Expo and has continued to build momentum. The move was at the request of key paddle retailers and manufacturers seeking an open water, paddle-friendly venue with room for expansion and additional programming.

“Surf Expo is excited to continue to work with our global manufacturing and retail partners in the Canoe, Kayak and Stand Up Paddle space, as we promote Paddle Life at Surf Expo. We are excited to offer a more paddle friendly demo day location,” said Surf Expo Show Director Roy Turner.

Holly Evans, Executive Director of the Stand Up Paddle Industry Association added, “We at SUPIA are excited to partner with Surf Expo for the September show and their newly enhanced Demo Day. To maximize value to all SUP retailers and manufacturers, SUPIA will be incorporating a host of meaningful and timely content specifically designed to help our industry thrive. It is also a chance for the industry to come together to address the challenges we are all facing and to work together to make your business and our industry much stronger.”

Partnering with influencers in the paddle industry, Paddle Life at Surf Expo is part of a long-term strategy that will help to establish a “market home” for all in the paddle community.

“Surf Expo has been an important show for Hobie for many years. Adding to our excitement is the expansion of paddle at this year’s event, both on the floor as well as at the expanded on the water demo,” added Hobie’s Marketing Director, Sean Douglas.

Recent changes in the tradeshow calendar have created the need to better service the paddle community, not only at the core level, but also to provide opportunity for future growth. Paddle Life at Surf Expo offers both retailers and manufacturers an established marketplace with cross market opportunities of like-minded, water influenced lifestyle segments. Surf Expo’s post Labor Day show timing meets seasonal retailer needs and hard goods manufacturing production schedules, and the Orlando location makes travel easy and affordable.