Surf brands have always been an integral part of the beach lifestyle. Many of the best-known surf brands have helped shape not only the surf industry, but the sport of surfing itself. The core surf brands – those that real wave riders turn to when they need real surf gear – were built by people who live and breathe surfing. 

Successful surf shops, outdoor sporting goods stores, as well as a wide range of surf industry retailers know that in order to keep customers coming year round, they need to create a compelling merchandise mix featuring a well-curated selection of wholesale stylish surf and streetwear apparel brands for men, women and kids, top-quality wetsuits, new surfboards and surfing accessories, surf swimwear, surf footwear, surf eyewear and sun protection products that have become an integral part of mainstream surf culture.   

January 2023 Highlights

Here’s why Surf Expo should be your must-attend, in-person market: 

Surf Expo is the biggest surfing and action sports trade show in the world.

Held twice a year in Orlando, Florida at the Orange County Convention Center, Surf Expo 2024 is your largest wholesale source for top surf and streetwear apparel, premium coastal lifestyle brands, surf boards, wakesurf boards, surfwear, sunglasses, skateboards, skate accessories, bathing suits and boardshorts, volleys, rash guards, surfboard wax and traction pads, surfboard fins and leashes, boating accessories, paddle boards, kayaks, canoes, life vests, towable tubes, bodyboards, skimboards, inflatable pool toys, inflatable docks, inflatable water mats, and beach essentials under one roof.

Best of all, Surf Expo’s show floor is organized by product category with complementing cross-selling categories in adjacent aisles making it easy for retailers to navigate so you can easily discover the newest brands and products in person, all while making purchasing decisions.