SEPTEMBER 5-7, 2024


Successful beach and coastal lifestyle retailers know that to keep customers coming back season after season, they need to create a compelling merchandise mix featuring a well-curated selection of coastal-inspired gifts, resort wear, apparel, souvenirs, mementos, and must-have beach items that engage today’s vacationing consumer.

January 2023 Show Highlights

Here’s why Surf Expo should be your must-attend, in-person market: 

  • Surf Expo is the leading B2B beach and coastal lifestyle trade show in the world. 
  • Held twice a year at the Orange County Convention Center in Orlando, Florida, Surf Expo offers the largest wholesale selection of current coastal and beach lifestyle brands, wholesale beach gear and essentials, wholesale boutique clothes and accessories, beach-friendly footwear, wholesale swimwear, sun protection products, along with all of the major surf brands under one roof.  
  • Surf Expo’s show floor is organized by product category with complementing cross-selling categories in adjacent aisles making it easy for retailers to navigate so you can easily discover the newest brands and products in person, all while making purchasing decisions.
  • Coastal Life at Surf Expo is your biggest beach and resort gift tradeshow for wholesale swimwear, wholesale trendy clothing for boutiques, wholesale resort merchandise, resort apparel and accessories, wholesale coastal merchandise, beach footwear for men, women and children and wholesale souvenir products.

You’re In Good Company:
Discover Hundreds of Brands to Source Products from including: