Since 1976, speciality retailers from around the globe have relied on Surf Expo to see all of the latest wholesale watersports equipment and apparel and wholesale beach essentials products while building relationships with the decision makers running the brands that drive their business.

As the largest and longest-running watersports tradeshow and beach gift and resort merchandise show in the world, Surf Expo is THE PLACE to preview all of the new styles and introductions ranging from wholesale stylish surf and streetwear apparel brands for men, women and kids, top-quality wetsuits, new surfboards and surfing accessories, surf swimwear, surf footwear, surf eyewear, wholesale resort apparel and accessories, wholesale footwear, wholesale swimwear, fishing and marine apparel and accessories, wholesale souvenirs, and wholesale coastal gifts.

Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands of apparel and hardgoods brands along with a full line-up of special events, including fashion shows, industry parties, annual awards ceremonies, and more.

Plus, Orlando is an affordable destination for business with plenty of affordable hotels, dining and attractions – all close to the show!

Here’s why Surf Expo should be your must-attend market: 

Surf Expo is the biggest surfing, action sports and coastal life trade show in the world.

•  Held twice a year in Orlando, Florida at the Orange County Convention Center, Surf Expo 2024 is your largest wholesale source for top surf and streetwear apparel, premium coastal lifestyle brands, surf boards, wakesurf boards, surfwear, sunglasses, skateboards, skate accessories, bathing suits and boardshorts, volleys, rash guards, surfboard wax and traction pads, surfboard fins and leashes, boating accessories, paddle boards, kayaks, canoes, life vests, towable tubes, bodyboards, skimboards, inflatable pool toys, inflatable docks, inflatable water mats, and beach essentials under one roof.
• Coastal Life at Surf Expo is your biggest beach gift and resort merchandise tradeshow for wholesale swimwear, wholesale trendy clothing for boutiques, wholesale resort merchandise, resort apparel and accessories, wholesale coastal merchandise, beach footwear for men, women and children and wholesale souvenir products.
• Best of all, Surf Expo’s show floor is organized by product category with complementing cross-selling categories in adjacent aisles making it easy for retailers to navigate so you can easily discover the newest brands and products in person, all while making purchasing decisions.

The Surf Expo show is a trade only event and is not open to the public.

Surf Expo September 2024
September 5-7

Surf Expo January 2025
January 8-10

You’re In Good Company:
Discover Hundreds of Brands to Source Products from including: