Discover the latest products, trends, styles and innovations in Watersports and Coastal lifestyle at Surf Expo.

From surfboards to beach essentials, paddleboards to resort wear, find everything you need to make a splash in the retail market. Surf Expo is where retailers stock their shelves for adventures on or near the water and find the apparel, gear and goods to keep customers coming back for more. Whether it’s surfing, paddling, fishing, hiking, wake surfing, tubing or simply soaking up the sun, Surf Expo has everything you need to cater to customers with a passion for waterborne thrills or outdoor adventure. 

Find everything you need to enjoy the water – salt, fresh, in, on or near! 

Successful coastal and watersports retailers, specialty lifestyle outfitters and sporting goods stores know that to keep customers coming back season after season, they need to create a compelling merchandise mix featuring a well-curated selection of lifestyle apparel, swimwear, footwear, outerwear, performance clothing, accessories and gear that engage today’s growing customer base of watersports and outdoor enthusiasts as well as resort and beach vacationers. 

Qualified retailers register for FREE before August 22!  REGISTER NOW TO ATTEND >

Watersports at Surf Expo

Watersports at Surf Expo is the largest wholesale source for surf, outdoor, fishing and streetwear apparel, coastal lifestyle brands, surf boards, wake surf boards, surf wear, sunglasses, skateboards, skate accessories, bathing suits and boardshorts, volleys, rash guards, surfboard wax and traction pads, surfboard fins and leashes, boating accessories, paddle boards, kayaks, life vests, towable tubes, bodyboards, skimboards, inflatables, fishing accessories, lake life accessories and beach essentials under one roof. Whether it’s surfing, paddling, fishing, hiking, camping, wake surfing, tubing or simply soaking up the sun, Surf Expo has everything you need to cater to customers with a passion for waterborne thrills or outdoor adventure.

Coastal Life at Surf Expo

Coastal Life at Surf Expo is the biggest beach and resort merchandise tradeshow for wholesale swimwear, wholesale trendy clothing for boutiques, wholesale resort merchandise, resort apparel and accessories, wholesale coastal merchandise, beach footwear for men, women and children and wholesale souvenir products, mementos and coastal-inspired gifts and must-have beach items that engage today’s vacationing consumer. Discover the latest sustainable swimwear, eco-friendly beach towels, saltwater safe jewelry, beach bags, cover-ups, sun hats, reef-safe sunscreen and skin care products and must-have beach items that engage today’s vacationing consumer and beach lifestyle enthusiasts.

No matter what the market category, Surf Expo is your one-stop market for the latest products and hottest trends.

It’s the category that launched Surf Expo, the surfing industry’s oldest and largest tradeshow. Featuring hard goods, wetsuits, boardshorts, accessories, sunglasses and sun protection products along with footwear and apparel from established industry favorites and up-and-coming brands. Explore the latest trends and innovations across the surf, skate and outdoor industries

Combining elements of boating, fishing, wake surfing, paddling and tubing along with passion for adventure and exploration on land through hiking, camping and climbing. Shoreline at Surf Expo is the hub for brands that specialize in inshore and offshore apparel and accessory products; sportswear, technical apparel and gear, footwear, outerwear and watersports hardgoods as well as games and accessories enthusiasts need to transition from a day on the water to stretching out on land. Centrally located adjacent to the Surf and Boutique categories, offering crossover opportunities for buyers and sellers alike.

Paddle sports, including SUP, Kayak and Canoe, is among the largest growing watersport category. On oceans, rivers and lakes for the vacationing tourist, the fitness and yoga enthusiast and adrenaline junkies as well. Featuring the newest trends and innovative designs in boards, paddles, fins and accessories.

Skate at Surf Expo includes completes, long and shortboard decks, cruisers, trucks, wheels, protective gear and accessories along with apparel. Discover the latest trends and innovations in surfskate and explore the brands leading skate culture.

The ultimate destination to discover the latest swimwear designs, styles and trends for women, men, and children. Discover a wide array to suit every taste and preference from leading brands and emerging designers to keep your inventory at the forefront of the latest swimwear fashion.

Boutique at Surf Expo features brands with everything from chic sundresses to high-end apparel, footwear, accessories and unique gifts. Find the must-have beach-ready attire, fashions, trends and products to elevate your inventory!

Resort at Surf Expo offers an all-encompassing array of everything a vacationing consumer desires. It’s the most comprehensive collection in the resort trade show industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels, beachwear accessories, gadgets and leisure essentials all tailored to meet the needs of travelers and resort consumers.

Footwear at Surf Expo boasts a diverse range of options for strolling the beach, navigating a boat deck, wandering the boardwalk or exploring on an adventure. From sandals and flip-flops designed for sand to shoes built for durability and comfort, explore a variety of footwear brands and styles suited for coastal activities and beyond.

Coastal gift at Surf Expo showcases a curated collection of home decor, plush, beach items, games, toys, drinkware, holiday, collectibles and an array of other gift items with coastal flair. Find products with beach-inspired charm, mementos and an assortment of treasures that capture the essence of coastal living. The perfect category for adding depth and dimension to your inventory selections.

Surf Expo is your must-attend marketplace.

  • Surf Expo is the largest surfing, action sports, boardsports, coastal life, beach and resort trade show event in the world. 
  • Since 1976, specialty retailers from around the globe have relied on Surf Expo to see all the latest wholesale watersports equipment and apparel and wholesale beach essentials products while building relationships with the decision makers running the brands that drive their businesses. 
  • Surf Expo is THE PLACE to preview all of the new styles and introductions ranging from wholesale stylish surf and streetwear apparel brands for men, women and kids, top-quality wetsuits, new surfboards and surfing accessories, surf swimwear, surf footwear, surf eyewear, wholesale resort apparel and accessories, wholesale footwear, wholesale swimwear, fishing and marine apparel and accessories, wholesale souvenirs, and wholesale coastal gifts.  
  • Surf Expo is the biggest wholesale source for lake-themed apparel, sunshirts, outdoor chairs, hammocks, tents, coolers, drinkware, hydration products, towels and beach blankets, backpacks, tote bags, yard games and more. Performance apparel for freshwater and saltwater anglers, including fishing apparel, polarized fishing sunglasses, outerwear, rainwear and much more. 
  • Best of all, Surf Expo’s show floor is organized by product category with complementing cross-selling categories in adjacent aisles making it easy for retailers to navigate so you can easily discover the newest brands and products in person, all while making purchasing decisions. 
  • Plus, Orlando is an affordable destination for business with plenty of affordable hotels, dining and attractions – all close to the Orange County Convention Center!

“At Surf Expo you spend time talking to like-minded people from all parts of the retail sector and all areas of the world, while sharing insight into what we all see in the marketplace. If you don’t interact with industry types, hang out, listen, chat and share ideas, how can you move forward and stay competitive?”

Jim Archibald – Owner, Archie’s Surf Shop 

“Many thanks to your crew that put on an energetic Surf Expo every year! We were able to pick up about 10 new lines for our stores in Hyannis, MA and Cape Coral, FL”.

David & Sheila Stagman, Islands Cape Coral, Fl

“I found a good mix of surf, boutique, swim, and novelty brands. I was also happy to connect with my peers and the management teams of brands that we sell at Surf Diva Surf Shop.”

Coco Tihanyi, President and Co-owner of Surf Diva Inc.

“Since my first expo in 1990, I've seen how it consistently fosters a unique blend of professional development and community engagement. Surf Expo is a testament to how we can integrate work, play, and celebration into a cohesive community experience.”

D Nachnani, President, Coastal Edge

“We had a great show and were excited about all of the new lines we picked up! We were able to order for the entire season. I’m putting so much positive input out there about the show!

Kathleen Engstrom, Montauk T-shirts

“As first-time attendees we didn't know what to expect beyond a strong recommendation to attend from a supplier. The show was exactly what we needed to take our new shop to the next level with the merchandise and the brands we wanted to stock.”

Chris & Chrissie McCotter, Lake Anna Outfitters, Virginia

“We were thoroughly impressed by the quality of exhibitors and the overall atmosphere. Being able to meet with and start placing orders with vendors is invaluable to us. We were able to make contacts for basically everything we needed for the upcoming season. We look forward to attending future Surf Expos, and this will be part of our buying structure for our marina stores.”

Josalyn Claussen, Blue Harbor Management, TX

“Surf Expo has a unique perspective not available at other shows. I was able to find several new vendors that I had not seen before, and I placed orders with them.”

Sheila Wewers, Associate Director of Retail Operations – Como Friends

“Surf Expo was extremely productive for the company. I met a new supplier for products we had been looking for a long time.”

Yovanni De Brito e Cunha, Galley Bay Resort & Palm Island Grenadines