Discover What’s New in Coastal, Watersports & Outdoor Lifestyle
Surf Expo is the premier marketplace for coastal, resort and outdoor retailers to discover the newest products, styles, and trends in watersports and coastal lifestyle. From surfboards to souvenirs, swimwear to boutique apparel, accessories, gifts & décor, it’s the go-to buying event for retailers who want to stay ahead of what’s next.
Whether you’re curating products for a surf shop, outdoor outfitter, boutique, sporting goods or resort store, Surf Expo connects you with top suppliers and exciting new brands offering in-demand merchandise for your customers. Explore fresh product lines, discover new brands, meet with trusted vendors face-to-face and write orders that drive sales all year long.
Surf Expo is the one-stop destination to stock your shelves for outdoor activites like surfing, paddling, fishing, hiking, camping, wake surfing, or just enjoying life on the water or along the shoreline.
Join thousands of successful retailers who attend every year to source unique products, apparel, accessories and equipment designed for the active and vacationing consumer, see for yourself why Surf Expo has been the trusted marketplace since 1976.
Qualified Retailers Register FREE before August 21!
No matter what the market category, Surf Expo is your one-stop market for the latest products and hottest trends.
Watersports at Surf Expo is the largest wholesale source for surf, outdoor, fishing and streetwear apparel, coastal lifestyle brands, surf boards, wake surf boards, surf wear, sunglasses, skateboards, skate accessories, bathing suits and boardshorts, volleys, rash guards, surfboard wax and traction pads, surfboard fins and leashes, boating accessories, paddle boards, kayaks, life vests, towable tubes, bodyboards, skimboards, inflatables, fishing accessories, lake life accessories and beach essentials under one roof. Whether it’s surfing, paddling, fishing, hiking, camping, wake surfing, tubing or simply soaking up the sun, Surf Expo has everything you need to cater to customers with a passion for waterborne thrills or outdoor adventure.
Coastal Life at Surf Expo is the biggest beach and resort merchandise tradeshow for wholesale swimwear, wholesale trendy clothing for boutiques, wholesale resort merchandise, resort apparel and accessories, wholesale coastal merchandise, beach footwear for men, women and children and wholesale souvenir products, mementos and coastal-inspired gifts and must-have beach items that engage today’s vacationing consumer. Discover the latest sustainable swimwear, eco-friendly beach towels, saltwater safe jewelry, beach bags, cover-ups, sun hats, reef-safe sunscreen and skin care products and must-have beach items that engage today’s vacationing consumer and beach lifestyle enthusiasts.
It’s the category that launched Surf Expo, the surfing industry’s oldest and largest tradeshow. Featuring hard goods, wetsuits, boardshorts, accessories, sunglasses and sun protection products along with footwear and apparel from established industry favorites and up-and-coming brands. Explore the latest trends and innovations across the surf, skate and outdoor industries
Paddle sports, including SUP, Kayak and Canoe, is among the largest growing watersport category. On oceans, rivers and lakes for the vacationing tourist, the fitness and yoga enthusiast and adrenaline junkies as well. Featuring the newest trends and innovative designs in boards, paddles, fins and accessories.
Skate at Surf Expo includes completes, long and shortboard decks, cruisers, trucks, wheels, protective gear and accessories along with apparel. Discover the latest trends and innovations in surfskate and explore the brands leading skate culture.
Combining elements of boating, fishing, wake surfing, paddling and tubing along with passion for adventure and exploration on land through hiking, camping and climbing. Shoreline at Surf Expo is the hub for brands that specialize in inshore and offshore apparel and accessory products; sportswear, technical apparel and gear, footwear, outerwear and watersports hardgoods as well as games and accessories enthusiasts need to transition from a day on the water to stretching out on land. Centrally located adjacent to the Surf and Boutique categories, offering crossover opportunities for buyers and sellers alike.
Resort at Surf Expo offers an all-encompassing array of everything a vacationing consumer desires. It’s the most comprehensive collection in the resort trade show industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels, beachwear accessories, gadgets and leisure essentials all tailored to meet the needs of travelers and resort consumers.
The ultimate destination to discover the latest swimwear designs, styles and trends for women, men, and children. Discover a wide array to suit every taste and preference from leading brands and emerging designers to keep your inventory at the forefront of the latest swimwear fashion.
Boutique at Surf Expo features brands with everything from chic sundresses to high-end apparel, footwear, accessories and unique gifts. Find the must-have beach-ready attire, fashions, trends and products to elevate your inventory!
Footwear at Surf Expo boasts a diverse range of options for strolling the beach, navigating a boat deck, wandering the boardwalk or exploring on an adventure. From sandals and flip-flops designed for sand to shoes built for durability and comfort, explore a variety of footwear brands and styles suited for coastal activities and beyond.
Coastal Gift & Decor at Surf Expo showcases a curated collection of home decor, plush, beach items, games, toys, drinkware, holiday, collectibles and an array of other gift items with coastal flair. Find products with beach-inspired charm, mementos and an assortment of treasures that capture the essence of coastal living. The perfect category for adding depth and dimension to your inventory selections.
All the products your vacationing tourists will want to take home, souvenirs, mementos, and custom merchandise.
Why is Surf Expo a must-attend marketplace?
- Surf Expo is the largest surfing, action sports, boardsports, coastal life, beach and resort trade show event in the world.
- Since 1976, specialty retailers from around the globe have relied on Surf Expo to see all the latest wholesale watersports equipment and apparel and wholesale beach essentials products while building relationships with the decision makers running the brands that drive their businesses.
- Surf Expo is THE PLACE to preview all of the new styles and introductions ranging from wholesale stylish surf and streetwear apparel brands for men, women and kids, top-quality wetsuits, new surfboards and surfing accessories, surf swimwear, surf footwear, surf eyewear, wholesale resort apparel and accessories, wholesale footwear, wholesale swimwear, fishing and marine apparel and accessories, wholesale souvenirs, and wholesale coastal gifts.
- Surf Expo is the biggest wholesale source for lake-themed apparel, sunshirts, outdoor chairs, hammocks, tents, coolers, drinkware, hydration products, towels and beach blankets, backpacks, tote bags, yard games and more. Performance apparel for freshwater and saltwater anglers, including fishing apparel, polarized fishing sunglasses, outerwear, rainwear and much more.
- Best of all, Surf Expo’s show floor is organized by product category with complementing cross-selling categories in adjacent aisles making it easy for retailers to navigate so you can easily discover the newest brands and products in person, all while making purchasing decisions.
- Plus, Orlando is an affordable destination for business with plenty of affordable hotels, dining and attractions – all close to the Orange County Convention Center!
