Bluewater/Shoreline at Surf Expo

Bluewater at Surf Expo

The Source For Fishing and Marine Apparel & Accessories

Catering to inshore and offshore apparel and accessory companies and inspired by like-minded watersports brands, Bluewater connects to the waterman lifestyle that has always been a part of Surf Expo’s DNA, and is a perfect complement to Surf Expo’s existing floor categories. The buyer-focused grouping of brands features inshore and offshore apparel and accessory products ranging from lifestyle and technical apparel to footwear, outerwear, sportswear, t-shirts, sunglasses, outdoor apparel and much more.

Bluewater is centrally located on Surf Expo’s show floor adjacent to the Surf, Shoreline and Boutique categories, offering crossover opportunities for buyers and sellers alike.

Shoreline at Surf Expo

Everything you need to enjoy the water – salt, fresh, in, on or near!

Where the land meets the water, you have the Shoreline. The watersports industry has seen an organic lifestyle evolution over the last several years, combining the devotion of those who love being on the water paddling, boating, fishing, wake surfing and tubing with those that have the same passion for adventure and exploration on land through hiking, camping and climbing. Surf Expo is introducing a new buyer-focused section of curated brands and products dedicated to the equipment and gear an enthusiast needs to transition from a day on the water to stretching out on land and we’re calling it Shoreline. This new category will be the hub for brands that specialize in technical apparel, outerwear, camping, watersports hardgoods as well as gear and accessories. From the trails to the lake and beyond!

Shoreline will be strategically located next to the Bluewater and Surf sections for a natural transition to complement the buying experience for both outfitter and watersports retailers.


Shoreline to Debut at Surf Expo September 2023 Read More >

Contact Steven “Fish” Fisher, Sr. Buyer Relations manager.

Interested in exhibiting in Bluewater at Surf Expo? Contact Ryan Nettleton, Category Manager.


Highlights from Bluewater/Shoreline