ORLANDO, Fla. (January 6, 2025) – The highly anticipated Surf Expo returns to the Orange County Convention Center in Orlando, Florida, from January 8–10, 2025, bringing together the best in watersports and coastal lifestyle industries. With more than 750 exhibitors and thousands of registered buyers, this year’s event is poised to inspire and connect the industry.
Featuring exhibitors across Surf, Shoreline, Boutique, Swim, Footwear, Resort, Coastal Gift, and Souvenir categories, offering retail buyers a chance to discover the next big trends and connect with industry leaders. Attendees can expect a dynamic mix of new product launches, networking opportunities, inspiring keynote speakers and seminars.
“We’re thrilled to welcome the industry back to Surf Expo,” said Roy Turner, Show Director, and SVP. “With our new matchmaking tools, it’s easier than ever for buyers and sellers to connect, and our incredible lineup of events, education, and industry icons will make this an unforgettable experience. We can’t wait to see everyone in Orlando!”
Among the highlights of the show are keynote speakers Rob Machado, Shaun Tomson, and Chris Bertish, each bringing their unique stories and insights. From the premiere of Machado’s short film By Design, followed by a live Q&A, to Tomson’s transformational method to unite, empower and re-energize your employees, to Bertish’s powerful talk about vision, teamwork, passion, purpose and resilience, these sessions promise to engage and motivate attendees.
In addition to the keynotes, there are daily Learning Labs and Fashion Shows as well as exciting events like the 2025 Florida Shape Off honoring Pete Dooley and the always-popular Industry Party featuring Rage Against the DJ. Attendees will also have many opportunities to network at Happy Hours in the buyers’ lounges across the show floor, during industry breakfasts and at the Post-Show Mixer.
See the full schedule of events >
Surf Expo is the ultimate destination for surf and coastal lifestyle brands. This year’s lineup includes Katin, Jetty, Roark, VISSLA, Salty Crew, Outerknown, Reef, melin, Oakley, Olukai, Goodr, FLORENCE, Rhythm, Tommy Bahama, Simply Southern, Vineyard Vines, Salt Life, Birkenstock, Sanuk, Costa Del Mar, Seager Co., Body Glove, Former, RIVVIA, Fahlo, Skullcandy, Guy Harvey, Elan, Tori Richard, Gretchen Scott, Hook & Tackle, Dark Seas, Aloha Collection, Smith & Quinn, Free Fly, Pearls & Camo, ORCA, Free Fly, Sun Bum, BAJIO, Chubbies, Baha Llama, HUK, Skinny Water Culture, TAHE, Goorin Bros., GCI Outdoors, K’ Lani and Got Bag. View the full list here >
Buyers from big retailers such as Ross, REI, Urban Outfitters, Sandals Resorts, Six Flags, Foot Locker, Sam’s Club, Champs Sports, Aramark Parks & Destinations, Spencer’s Gifts, Academy Sports + Outdoors, Glik’s, Marshall Retail Group, Royal Caribbean, Delaware North Parks and Resorts, Shipwreck Shops, Alvin’s Island, Guest Services, Paradies Lagardère and Sandal Factory are registered, ensuring a vibrant marketplace.
In addition, Surf Expo welcomes key shops like Hawaiian Island Creations, Heritage Surf & Sport, Makin’ Waves, Hobie Surf Shop, Sun Diego, McKevlin’s Surf Shop, Kitty Hawk Kites, Wave Riding Vehicles, Archies, Ron Jon Surf Shop, Surf The Earth, Outer Banks Boarding Company, Parrot Surf & Skate, Wind & Wave Watersports, Town and Country Surf Shop, 17th Street Surf Shop and Surf Style among many more.
Surf Expo January 2025 is set to be an unmatchable event for networking, business growth, and collaboration. Don’t miss the chance to meet these industry leaders and discover the latest products and innovations shaping the future of the watersports and coastal lifestyle markets.
View current exhibitor press releases here >
About Surf Expo Surf Expo is the largest and longest-running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September, Surf Expo draws buyers from stores across the U.S., the Caribbean, Central and South America, and around the world. The show features hundreds of apparel and hardgoods brands and a full lineup of events, educational opportunities and more. Surf Expo is a TRADE ONLY event for exhibiting manufacturers, industry-specific qualified retailers and media and is not open to the public. For more information visit surfexpo.com.
About Emerald Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com.
