Press Releases
Surf Expo September 2023 Expecting 775+ Exhibiting Brands in Orlando
ORLANDO, Fla. – (April 26, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 7-9 in the South Concourse with a bigger selection of brands and resources for its retail buyer base. More than 775 exhibiting companies are expected to participate this September…
Full Story »Surf Expo January Records 21% Increase in Total Attendance
Orlando, Fla., January 17, 2023 – Surf Expo, the premier watersports and coastal lifestyle tradeshow, saw a robust 21% year-over-year gain in attendance for its January 2023 edition, hosting more than 8,500 industry professionals at the Orange County Convention Center in Orlando, Florida, from January 4-6 for an incredible buying experience. “The surf, coastal, and…
Full Story »Surf Expo Ready to Welcome Influential Exhibitors and Retailers to Orlando
Orlando, Fla. (January 2, 2023) – Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, gets underway Wednesday at the Orange County Convention Center in Orlando, Florida, with a stellar roster of exhibitors, retailers, and events. “We look forward to welcoming everybody to Surf Expo in a few short days,” said Surf Expo Show…
Full Story »Surf Expo January Features Exciting Events and Exclusive Learning Lab Seminars
Orlando, Fla. (December 19, 2022) – Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, is planning another epic gathering at the Orange County Convention Center in Orlando, Florida, on January 4-6, 2023, featuring a robust schedule of instructional seminars and exciting events available exclusively to trade show attendees. “We’re elated to offer numerous…
Full Story »Surf Expo to Welcome Wide Range of Retailers to January Show
Orlando, Fla. (December 5, 2022) – A diverse group of retailers from all regions of the U.S. and beyond are registered to attend Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, at the Orange County Convention Center in Orlando, Florida on January 4-6, 2023. Buyers from influential surf, souvenir, cruise, gift, theme park,…
Full Story »Surf Expo January Welcomes Impressive Roster of Hardgoods Brands
Orlando, Fla. (November 23, 2022) – Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, is preparing to host another blockbuster gathering at the Orange County Convention Center in Orlando, Florida on January 4-6, 2023. The January event is known for its hardgoods offering, and the upcoming show does not disappoint. Surf Expo is…
Full Story »Surf Expo January Expands by 20%, Attracts Wide Range of Brands
Orlando, Fla. (November 7, 2022) – Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, is preparing to host another blockbuster gathering at the Orange County Convention Center in Orlando, Florida on January 4-6, 2023. Surf Expo continues to bounce back post pandemic, with the January 2023 show forecast to expand by 20% compared…
Full Story »SEPTEMBER 2022 SURF EXPO RECORDS 16% ATTENDANCE INCREASE
Orlando, Fla. (September 19, 2022) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, wrapped up its September 2022 edition bringing together more than 7400 industry professionals in Orlando for optimum buying convenience. “With each edition of Surf Expo since the pandemic, we continue to see retailer attendance increasing, and this show was a…
Full Story »Surf Expo Prepares for a Blockbuster Show in Orlando This Week
ORLANDO, Fla. – (Sept. 6, 2022) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, kicks off Thursday at the Orange County Convention Center in Orlando with an exciting roster of brands, retail buyers, educational opportunities, and new events. “We are thrilled with the extensive list of brands and retailers who are attending…
Full Story »World Champion Surfer and Author Shaun Tomson to Headline Surf Expo’s Packed Roster of Events
ORLANDO, Fla.– (August 29, 2022) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, will host a jampacked roster of events at the upcoming show Sept. 8-10 in Orlando, Fla., including a keynote address by Shaun Tomson, a world champion surfer, author, entrepreneur, and acclaimed speaker. Tomson will discuss “Transformation After Disruption – The Code…
Full Story »Surf Expo Continues its Support of the Waterman’s Environmental Fundraiser
ORLANDO, Fla.– (August 25, 2022) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, is proud to continue its support of the Waterman’s event, an industry gala and auction that raises money for the Surf Industry Members Association’s Environmental Fund. Waterman’s 2022 took place on Saturday, Aug. 13, at The Ranch in Laguna Beach…
Full Story »Surf Expo Attracts a Diverse Group of Retail Buyers to September Show
Surf Expo Attracts a Diverse Group of Retail Buyers to September Show ORLANDO, Fla. (August 15, 2022) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, will feature an exciting roster of retail buyers at its upcoming show at the Orange County Convention Center in Orlando on Sept. 8-10. “Surf Expo thrives on…
Full Story »Surf Expo Launches new CONNECT Tool for Buyers and Brands
ORLANDO, FL– (August 2, 2022) – Surf Expo, the premier watersports and coastal lifestyle marketplace, is launching Surf Expo CONNECT in conjunction with its upcoming show at the Orange County Convention Center in Orlando on Sept. 8-10. Surf Expo CONNECT provides a seamless way for both buyers and exhibitors to create meaningful new business connections,…
Full Story »Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show
ORLANDO, Fla.– (July 26, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns Sept. 8-10 to the Orange County Convention Center’s West Concourse in Orlando with a wide range of brands and a diverse floor plan. Over 600 exhibitors are participating this September with an 18% increase in square footage compared to the…
Full Story »MERGE4 Releases Jackass Collaboration Socks
Santa Cruz-based sock brand, MERGE4, is pleased to announce a collaboration with the international film franchise, Jackass – in conjunction with the release of the Jackass Forever movie, hitting theaters on February 4, 2022. The Jackass collection includes three brand new sock designs featuring iconic Jackass graphics: ‘International’, ‘Scattered’, and Skull’ – each constructed with…
Full Story »Pro Wake Tour Team Challenge Announced! Year End Party To Happen at Surf Expo September 9th
July 27, 2021 – The final event of the season for the Pro Wake Tour will be a specialty Team Challenge event in partnership with Surf Expo and will become the after party on Thursday evening for all Surf Expo attendees and the general public. The Team Challenge throwback event will pit each of the board…
Full Story »Surf Expo Partners with EventSphere for Housing Support for Surf Expo 2021 and Beyond
SAN JUAN CAPISTRANO, Calif. — October 22, 2020 – Surf Expo, the Premiere Watersports and Beach Lifestyle Marketplace held twice annually in Orlando, Florida, announced its new partnership with EventSphere to manage hotel reservations for its two annual tradeshows at the Orange County Convention Center beginning in 2021. EventSphere will work hand-in-hand with Surf Expo…
Full Story »Surf Expo, ASD Market Week, NY NOW, and Outdoor Retailer Launch “Stand Up 4 Retail” Webinar Series
SAN JUAN CAPISTRANO, California (April 21, 2020) – Emerald’s retail brands that include ASD Market Week, NY NOW, Outdoor Retailer and Surf Expo, today announced the launch of a 10-part webinar series titled “Stand Up 4 Retail.” The webinar series, which launched April 16th, was created to help online and offline retailers alike overcome the…
Full Story »Roy Turner talks with Shop Eat Surf about the upcoming September show.
See Full Article> We all remember what happened last year when Hurricane Dorian forced the cancellation of Surf Expo in September. It made me wonder if Surf Expo explored moving the dates or location of the September show since it falls during hurricane season. So we checked in with Show Director and Emerald SVP Roy…
Full Story »East Coast Surfing Hall of Fame Announces Class of 2020
SURF EXPO, Orlando, Florida, Friday, January 10, 2020 – The East Coast Surfing Hall of Fame is proud to announce the Class of 2020 has been Inducted during a ceremony held Wednesday evening, January 8, 2020, in front of a packed auditorium at the Orange County Convention Center, Orlando, Florida following a day of business…
Full Story »Board Retailers Association Retailer Roundtables – next stop Surf Expo
The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces the release of the recap video that showcases the recent BRA Regional Retailer Roundtable Event which was held earlier this month at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente. Noah Schuler of Schuler…
Full Story »Surf Expo Announces New Staff Appointments
ORLANDO, FLA., September 18, 2019— Surf Expo, the premier watersports and beach lifestyle tradeshow, and Emerald Expositions announced today the promotion of Nikki Houston Duroe to Show Director of Surf Expo. Houston Duroe will continue to report to Roy Turner, Group SVP. The promotion to Surf Expo Show Director recognizes Houston Duroe’s significant sales and event management accomplishments,…
Full Story »The September 2019 Surf Expo is Cancelled Due to Hurricane Dorian
ORLANDO, Fla., September 1, 2019 — Due to the continued threat of Hurricane Dorian on Orlando, the state of Florida, the southeast and the east coast, Surf Expo announced today that it will cancel the 2019 event, as well as the pre-show outdoor festival, Waterfest, on September 4, at the Orange County Convention Center in…
Full Story »Surf Expo Launches New Visual Identity and Waterfest for the September Event
FOR IMMEDIATE RELEASE SAN JUAN CAPISTRANO, CA – May 7, 2019- In anticipation of the upcoming September show in Orlando, Florida, Surf Expo today launched an evolution of the brand’s visual identity. Surf Expo SVP and Show Director Roy Turner explained, “Our goal was to create a visual identity for the show that reflects and…
Full Story »January Surf Expo Show Gains Momentum With New Bluewater Exhibitors
ORLANDO, Fla., November 22, 2018 — As the world’s largest surf and watersports trade show, Surf Expo is where trends debut, and the upcoming show set for January 10-12, 2019, is no different. Over the past year, Surf Expo has preached about how the convergence of the surf, watersports, beach and fishing lifestyles is leading…
Full Story »Bluewater Section to Showcase 30 New Watersports Brands at September’s Show
ORLANDO, FLA. – August 28, 2018: With Surf Expo just weeks away, the show is pleased to announce that the new Bluewater section will showcase over 30 exhibiting watersports brands that celebrate the waterman lifestyle. The Bluewater Lounge, located at the epicenter of the show floor, will feature a special appearance from Flats TV’s Captain…
Full Story »Outdoor Brands Line Up at the New Bluewater Section of Surf Expo
ORLANDO, FLA., May 17, 2018 — Celebrating the waterman lifestyle from saltwater to the sand and surf, Surf Expo’s Bluewater category is attracting top outdoor brands and retailers to the show set for September 6-8, 2018. Some of the Bluewater exhibitors for the September show include Salt Life, Lucky Rod, Dirty Hooker Fishing Gear, Bimini…
Full Story »Surf Expo Taps Expertise of TBA Outdoors to Promote New ‘Bluewater’ Section at September Event
ORLANDO, FLA., May 7, 2018 — TBA Outdoors’ industry expertise has been tapped by Surf Expo, the largest and longest-running watersports and beach/resort lifestyle trade show in the world. The show selected the specialty outdoor agency to publicize and promote its newest market category – Bluewater – at its September event to be held in…
Full Story »Surf Expo Stirs Up Excitement With the Return of Bluewater in September
ORLANDO, FLA., May 07, 2018 — Things are going a little further beyond the surf at Surf Expo on September 6-8, 2018, with the return of the Bluewater category. After its debut in January 2018, Bluewater is back and making an even bigger splash. Devoted to the waterman lifestyle, Bluewater is Surf Expo’s newest category,…
Full Story »Surf Expo to Launch Bluewater Category at Surf Expo January 2018.
SAN JUAN CAPISTRANO, CA – December 5, 2017 – Surf Expo announced today the debut of their newest show category, Bluewater at the upcoming Surf Expo January 25-27, 2018. Bluewater will cater to inshore and offshore apparel and accessory companies and will be anchored by legacy exhibiting companies Salt Life, Bimini Bay, and Yeti. Larry Laska, Salt Life’s Director…
Full Story »Surf Expo Announces Paddle Life Demo Day – September 6, 2017
SAN JUAN CAPISTRANO, Calif. —June 7, 2017 – Surf Expo, the largest and longest running watersports and beach lifestyle tradeshow, announced today their Demo Day on September 6, 2017 will be held at a new location, Bill Frederick Park at Turkey Lake in Orlando, Florida, less than 10 miles from the Orange County Convention Center….
Full Story »Surf Expo Hosts ESA’s 50th Anniversary Celebration
SAN JUAN CAPISTRANO, CA – January 3, 2017 – Surf Expo will host the Eastern Surfing Association’s 50th Anniversary kick-off celebration at their upcoming show January 26-28, 2017 at the Orange County Convention Center in Orlando, Florida. Surf Expo’s January tradeshow, and gathering of the industry, is the ideal venue for celebrating the largest amateur…
Full Story »SIMA Board of Directors to Conduct Consumer Study Boot Camp
In 2015, the SIMA Insights Committee was challenged by the SIMA Board of Directors to conduct a consumer study in order to give the membership and industry true insight into the size and make up of the consumer base that surfs, buys surf products and/or are interested in surfing. What better way to know who…
Full Story »ESA Announces Latest “Doc Rock” Recipients
As the Eastern Surfing Association prepares to celebrate its 50th anniversary in 2017, we are proud to announce the latest recipients of the “Colin J. Couture Award for Outstanding Volunteer Service to Eastern Surfing Award.” The “Doc Rock” is the most prestigious award in East Coast surfing because it honors dedication, commitment and service to…
Full Story »Surf Expo Welcomes Surf Park Summit 2 in September
San Juan Capistrano, CA – March 24, 2016 – Surf Expo is pleased to announce the co-location of Surf Park Summit 2 with Surf Expo’s September 2016 show. Surf Park Summit is the largest industry conference designed for surf park entrepreneurs, investors, developers and suppliers to accelerate the growth of surfing outside the ocean. The…
Full Story »Surf Expo Expands Watersports Categories For September Show
San Juan Capistrano, CA – February 9, 2016– Emerald Exposition’s Surf Expo today announced it will be adding kayaks, canoes and related gear and accessories to its September 8-10, 2016 Orlando-based event. This addition reinforces the show’s standing as the premiere watersports show in the United States. The addition of the kayak and canoe segment of…
Full Story »Surf Expo Achieves Fastest 50 Status for Fourth Consecutive Year
Posted 2/4/2016 Trade Show Executive this week named Surf Expo among the Fastest 50 tradeshows in 2015 for growth in exhibitors. This marks the fourth consecutive year the show has been on the Fastest 50. “Surf Expo is excited to be again included in Trade Show Executive’s Fastest 50. The award for exhibitor growth is…
Full Story »Surf Expo January 2016 Delivers Again
Posted 2/1/2016 Orlando, Fla. – Feb. 1, 2016 – Surf Expo, the largest and longest running tradeshow for brands and products in the boardsports, resort and beach lifestyle markets kicked off its 40th show season with a strong January show. SVP and Show Director Roy Turner said, “The industry gathered in Orlando to help us…
Full Story »Surf Expo Celebrates “Bustin’ Down the Door”
Posted 1/5/2016 Atlanta, GA. – This year Surf Expo celebrates its 40th anniversary as the multi-billion dollar surfing industry’s largest and longest running tradeshow. The launch of the tradeshow in 1976 coincided with the establishment of pro surfing and a lifestyle that has captured the imagination of the world. To commemorate its 40th anniversary, Surf…
Full Story »2016 Florida Shape Off at Surf Expo
Posted 12/21/2015 The line up of six shapers who will show their skill, live at the Florida Shape Off at Surf Expo, has been announced. The shape off, now in its ninth year, will honor Hobie Alter and takes place Thursday January 14th and Friday, January 15th. Roy Turner, Surf Expo’s Show Director explained, “The…
Full Story »Announcing Preview Days – Coming in June 2016
Posted 9/11/2015 Spring lines presented allowing timely, efficient buying for the core surf market SAN JUAN CAPISTRANO, CA – September 11, 2015 – Show organizers for Surf Expo, the largest boardsports and beach lifestyle trade show, announced today the launch of a new event focused on the needs of the surf marketplace. Preview Days…
Full Story »2015 SUPConnect / AWSI Awards Party
Man of the Year- Danny Ching Woman of the Year- Fiona Wylde Grom of the Year- Noa Hopper Brand of the Year- SIC Maui Shop of the Year- Big Winds, Hood River OR Blog of the Year- SUP Racer See a full recap of honorees here.
Full Story »PADI Worldwide Announces Launch of Freediver Program
Posted 9/8/2015 RANCHO SANTA MARGARITA, Calif. – (2 September 2015)— As PADI (Professional Association of Diving Instructors) prepares to celebrate its 50th anniversary in 2016, the organization is expanding beyond scuba diving to offer training in freediving, a sport quickly gaining in popularity among water and adventure enthusiasts. While the program won’t officially launch until…
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