Press Releases

SIMA Board of Directors to Conduct Consumer Study Boot Camp

In 2015, the SIMA Insights Committee was challenged by the SIMA Board of Directors to conduct a consumer study in order to give the membership and industry true insight into the size and make up of the consumer base that surfs, buys surf products and/or are interested in surfing. What better way to know who and how to target when producing, selling, merchandising and marketing your brand¹s products than to know who your consumer base is and what effects their buying habits?
The SIMA Consumer Study is now complete and ready to be shared with the industry. You and your team are invited to join us for Consumer Study Boot Camp on Friday, January 27 from 7:30 ¬ 9:00 am at Surf Expo for the unveiling of the topline data before the study is made available following the Boot Camp. Full studies will be free to SIMA members and available for purchase to non-SIMA members. Not a SIMA member? Join today at
This is an event you won¹t want to miss as you¹ll not only get a first-hand look at how big the overall surf-inspired consumer market is, but you¹ll also be privy to the make up of the consumer profiles that define the surf consumer ¬ including demographics, psychographics and buying behavior.

Register now for this exclusive opportunity to preview the key insights from this unique Consumer Study and learn what it all means for your business.

Registration Fees
SIMA Members and Retailers: $50 per person
Non-SIMA Members: $100 per person