Press Releases

Announcing Preview Days – Coming in June 2016

Posted 9/11/2015

Spring lines presented allowing timely, efficient
buying for the core surf market


SAN JUAN CAPISTRANO, CA – September 11, 2015 – Show organizers for Surf Expo, the largest boardsports and beach lifestyle trade show, announced today the launch of a new event focused on the needs of the surf marketplace. Preview Days by Surf Expo will be held June 22-23, 2016 in Orlando, Florida.
Emanating from the needs of the core surf market’s buyers and manufacturers, Preview Days by Surf Expo will provide a platform for East Coast Spring orders.

“Preview Days will offer surf manufacturers access the top East Coast retailers in a simple, turnkey environment. Once again, we have chosen Orlando as our home, as it offers accounts from the East Coast, Gulf and Caribbean an affordable, easy to access marketplace,” says Surf Expo Show Director and SVP, Roy Turner.

Preview Days by Surf Expo follows a long tradition of preview buying days held before each Surf Expo show, when select brands and key surf retailers worked lines in a relaxed and productive environment. Retail attendees will be able to efficiently see surf lines at the beginning of the sales window, place last minute orders for July 4th and coordinate summer marketing efforts with surf brands.

“We are constantly listening to the needs of our customers. Production shifts in the surf marketplace have opened an opportunity in addition to the current Surf Expo offering,” added Turner. “We look forward to filling that need with this new event”.

Dylan Slater, SVP, Sales & Marketing, Rip Curl commented, “We (Rip Curl) are excited about Preview Days. We believe this will be a viable solution to our industry’s need to get the brands in front of our east coast retailers in one location for the launch of our Spring product collections.”

Board Retailers Association Chairman Todd Canipe said, “Surf Expo has listened to the needs of our retailers. Preview Days will be a great addition to Surf Expo and strengthen our industry and the ability to do business.”

About Surf Expo
Surf Expo’s upcoming shows will be held January 14-16, 2016 and September 8-10, 2016.

Surf Expo is the longest running and largest boardsports and beach/resort lifestyle trade show in the world. Produced in January and September the show draws buyers from specialty stores, major resorts, cruise lines and beach rental companies across the U.S., the Caribbean, Central and South America and around the world. The show is recognized as a leader in the industry and has celebrated record-breaking attendance in 2014 and 2013 and features more than 2,600 booths of apparel and hardwoods and a full line-up of demos, annual industry award ceremonies and special events. All shows are open to trade only. For more information visit