Industry News
PHOOZY launches lightweight, climate-proof everyday carry pouch
CHARLOTTE, NC (September 5, 2022) – PHOOZY, maker of sink-proof, drop-proof, thermal protective cases for tech, announces today the launch of its first everyday carry pouch, the Orion Capsule. The Orion Capsule is designed to carry your phone, essential personal items and your passport, credit cards and ID. Water, snow, sand and mud don’t…
Full Story »Hamboards and the Paskowitz Family announce the Paskowitz Board at Surf Expo
Hamboards and the Paskowitz Family announce the Paskowitz Board at Surf Expo In honor of Dorian “Doc” Paskowitz and in celebration of the 50th anniversary of the Paskowitz Surf Camp, Hamboards and the Paskowitz family are proud to announce the Paskowitz Surfskate at Surf Expo in Orlando in September 2022. Dr. Dorian “Doc” Paskowitz is…
Full Story »Simbi, Makers of Socially Conscious, Eco-Friendly Fashion Accessories, Announces Swimbi Scrunchies, a Chic Summer Essential
Simbi, Makers of Socially Conscious, Eco-Friendly Fashion Accessories, Announces Swimbi Scrunchies, a Chic Summer Essential Swimbi Scrunchies are an Extension of Simbi’s Popular Inspiration Bracelet Lin Fort Lauderdale, Fla. – July 29, 2022—Simbi, a female-founded, Haitian-based fashion accessory brand with the mission of improving lives one accessory at a time, is pleased to announce its…
Full Story »WATERMAN’S RETURNS FOR 33rd ANNUAL EVENT RAISING FUNDS TO PROTECT OCEANS AND SURF BREAKS
WATERMAN’S RETURNS FOR 33rd ANNUAL EVENT RAISING FUNDS TO PROTECT OCEANS AND SURF BREAKS Gala at The Ranch in Laguna Beach on Saturday, August 13, 2022, Will Honor Michael Tomson, Italo Ferreira, Anne Earhart, and Beto Bedolfe HUNTINGTON BEACH, Calif. (May 23, 2022) — The surf industry’s most-anticipated annual social event, the 33rd Annual…
Full Story »Surfers Active, Purchase Products in Surf Shops, Survey Reveals
HUNTINGTON BEACH, Calif. (April 21, 2022) — The Surf Industry Members Association recently partnered with Camp Shred and Surf Ride Board Shop to survey surfers about their equipment, wave riding, and purchasing habits. The results emphasize an intriguing picture of today’s surf consumer: a person who is affluent and well-educated buys most of their boards…
Full Story »Celebrate Surf Shop Day on May 21
Surf Industry Members Association announces Surf Shop Day May 21 Celebration of Surf Shops Set To Take Place on May 21st Surf Shop Day is the day to celebrate the independent retailers that helped build and continue to maintain the surf industry. These surf shops are where so many have found their surf stoke –…
Full Story »Surfing Included for Three Consecutive Olympic Games
PRESS RELEASES | Published Feb 3, 2022 At the 139th International Olympic Committee (IOC) Session today, held in Beijing, China, Surfing was approved to be included on the Initial Sports Program for LA28. Following a vote of the IOC Membership, Surfing is now integrated into the group of 28 Olympic sports. Today’s announcement solidifies Surfing as a long-term…
Full Story »Active Lifestyle Brand RPM to Demo Functional Training Program and Equipment for Surf Expo Attendees
Join us at Booth #1126 for a preview of Atom, our new functional training platform developed for outdoor/action sports athletes. Atom offers a daily workout, authentic strength equipment, and fully immersive digital class experience, delivered to athletes wherever their training takes them. RPM will be offering a variety of ways to interact with Atom throughout…
Full Story »THE BEST ON THE BEACH IS BACK! WATERMANS® LAUNCHES WATER & SWEAT RESISTANT SUNSCREEN LINE AT SURF EXPO
ORLANDO, Fla., Sept. 7, 2021 /PRNewswire-PRWeb/ — At Surf Expo, Watermans® High-Performance Sunscreen is proud to launch a new line of sun care products specifically engineered for extreme endurance. Watermans® High-Performance Sunscreens are purpose-built for athletes and adventurers. If you live life in wind, water and waves, Watermans® is the sweat-resistant, water-resistant, broad spectrum UV protection you need to outlast…
Full Story »Amid Uncertainty of the Delta Variant, Research Shows Attending In-Person Business Events Safer Than Daily Activities Like Going to the Grocery Store
Dallas, TX (August 24, 2021) — As the Delta Variant causes uncertainty around returning to normal activities, new primary research and predictive modeling shows that attending large in-person business events are safer than many daily activities and that hosting the events does not increase local COVID-19 case rates. In fact, for recent August events, the infection…
Full Story »2021 Body Glove Moxie Pro Series Announces Supra Boats as Presenting Sponsor
For Immediate Release Encinitas CA. (June 21st, 2021) – For the second year in a row, Supra Boats has stepped up to be the presenting sponsor of the Moxie Pro Series. The team at the Moxie Pro Series, Alliance MultiMedia and Body Glove happily welcome Supra Boats as the exclusive tow boat partner of…
Full Story »T&C Surf Celebrates 50 Years in Business
By Tiffany Montgomery | Published May 7, 2021 – Hawaii-based T&C Surf celebrates 50 years in business this year. It’s one of the few industry brands with that kind of longevity that has remained both independently owned and authentic. See full article on Shop-Eat-Surf> Founder Craig Sugihara did not have grand ambitions when he started….
Full Story »The World Wake Association Joins Forces with Wakeboarding Hall of Fame
Lake Alfred, FL March 22, 2021: The World Wake Association announced today that it has signed a memorandum of agreement with the Wakeboarding Hall of Fame. The agreement aligns the two organizations which share the same goals of preserving the history of wakesports and honoring pioneers for their contributions, in all aspects, not solely…
Full Story »Pro-Lite Int. to Release New V3 Ridgeline Microdot Traction Pad in Support of Surf Shop Day
The 3rd annual SURF SHOP DAY is May 15th and anticipation is growing at Surf Shops globally. The 3rd Saturday in May is reserved to celebrate the independent retailers who birthed an industry, provided jobs for many and shared stoke with millions. Pro-Lite Int. is releasing their all-new V3 ridgeline microdot traction pad exclusively at…
Full Story »Industry celebrates Surf Shop Day on May 15, 2021
Orange County, CA, April 20, 2021 -Surf Shop Day May 15 will celebrate the small mom and pop businesses that have given rise to a lifestyle and culture enjoyed by millions around the world and we invite surfers to reconnect with their roots. Join the celebration- sign up now. Related: Pro-Lite joins on with limited…
Full Story »Emerald kicks off 2021, successfully trades first in-person event of the year, Surf Expo Winter
NEW YORK, NY (February 8, 2021) – Emerald, owner of Surf Expo, celebrated another key milestone for the organization and expositions industry as a whole. Surf Expo, the largest and longest running watersports and beach lifestyle marketplace, successfully staged its winter event January 6-8, 2021 at the Orange County Convention Center in Orlando, Florida. View More Highlights from the January…
Full Story »Surf Industry Veteran Joins Emerald’s Elastic Suite in Key Customer Success Role
NEW YORK, NY (March 23, 2021) — Emerald Holding, (“Emerald” or the “Company”) today announced that Sean Smith, Executive Director of the Surf Industry Manufacturers Association (SIMA), is joining the company’s Elastic Suite Division as Director of Community Engagement. The addition of Smith reinforces the company’s strategy to further strengthen Elastic’s leadership position as the…
Full Story »Emerald Successfully Trades First Live Event Since the On-Set of COVID-19
NEW YORK, NY. (November 24, 2020) – Emerald, owner of the International Gift Expo of the Smokies (IGES), today celebrated a key milestone for the organization and the expositions industry as a whole. IGES, the most comprehensive souvenir, resort, and specialty gift trade show in the U.S., successfully and safely reunited brands, wholesalers, and buyers…
Full Story »The 2021 Life Jacket Loaner Program Grant Application is Open
For anyone who is passionate about boating and saving lives through life jacket use, you can apply to host a loaner station, or restock an existing one, right now! As part of a grant administered through the U.S. Coast Guard’s Sport Fish Restoration & Boating Trust Fund, the Sea Tow Foundation receives funding to work…
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Surf Expo’s September 2020 In-Person Event is Going Virtual
Since 1976, Surf Expo has united the watersports and beach lifestyle community twice each year to provide an unmatched marketplace and opportunity to share our passion for the industries we serve. Driven by our responsibility to serve your best interests, we regret to announce that we are cancelling this year’s Surf Expo, which was scheduled…
Full Story »Companies Rally to Help Independent Shops
Industry companies are rallying to help independent surf shops, which have been hard hit due to the coronavirus crisis. Here are a few examples of how companies are trying to help. O’Neill – #wewillsurfagain O’Neill launched the #wewillsurfagain campaign to carry a positive message and encourage surf communities around the world to work together and…
Full Story »Retail Spotlight from Shop Eat Surf: Tyler’s
Read the full story on Shop Eat Surf Editor’s note: Here at SES, we wanted to increase our coverage of independent retailers in the industry, so we turned to Steven “Fish” Fisher, the Senior Buyer Relations Manager for Surf Expo. Welcome to the first Shop Eat Surf Retail Spotlight! We’ll be highlighting stores across multiple…
Full Story »What Wanderlust Has Learned in the Instagram Stories Hustle
When the lockdowns first happened, Wanderlust Land & Sea in Sea Girt, New Jersey, was one of the industry shops that began selling aggressively via Instagram Stories early on. More than a month later, the store is still going at it, but has refined its strategies. We checked back in with owner Luke Mesanko to find…
Full Story »Hydro Flask’s Full Year Results Plus Current Sales Trends
Hydro Flask turned in another year of great financial results, according to parent company Helen of Troy, which reported Q4 and full year earnings Tuesday. Hydro Flask grew revenue in the high double digits for both Q4 and the year, executives said on the earnings call. CEO Julien Mininberg described Hydro Flask’s year as “simply…
Full Story »IGLOO Pledges Profits to CDC Foundation’s Coronavirus Response Fund
Today, Igloo has announced they will be donating 100% profits from all Playmate coolers sold on Igloocoolers.com to the CDC Foundation Coronavirus Response Fund. Over the course of the next 30 days, Igloo will donate to the on-going efforts of the CDC during the Covid-19 crisis. “As a proud American manufacturer, we want to do…
Full Story »Marine vendors join forces for Nineteen for 19 fundraiser
Nineteen companies who make marine-related merchandise have come together to raise money for those affected financially by the coronavirus pandemic. Nineteen for 19, organized by ugo wear, a maker of waterproof electronics cases, is a fundraiser to benefit Modest Needs Foundation, a nonprofit that provides emergency relief for individuals and families in need. When the spring merchandise shows…
Full Story »Rising to the occasion: Retailers and wholesalers responding in a time of need
Almost as quickly as the coronavirus disrupted business for retailers and wholesalers, many stepped up to the plate to help their neighbors in great need of personal protective equipment (PPE). When the state of Ohio shut down all but essential businesses to curb the virus from spreading, Dalton, Ohio-based Coastal home decor manufacturer P. Graham Dunn had…
Full Story »Yeti Cycles, Smith and Black Diamond Team Up to Produce PPE Face Shields
Joining forces to support continued shortages of personal protective equipment (PPE) in Colorado, Smith and Black Diamond support Colorado mountain bike manufacturer Yeti Cycles as they shift focus to produce face shields for health care professionals fighting COVID-19 from the front lines. Smith’s donation of 4,000 yards of goggle strap material, along with Black Diamond’s…
Full Story »Shaun Tomson and Surfrider present free livestream April 13- The Power of the Code
SANTA BARBARA, Calif. — April 7, 2020 —Surf icon Shaun Tomson has paired up with Surfrider Foundation, the world’s largest surfing environmental group, to share The Power of the Code, a free livestream interactive presentation for families and friends to find hope, strength and resilience in these turbulent times, Monday, April 13, 2020 from 5…
Full Story »Application and Guidelines Released for Coronavirus Small Business Loans
The U.S. Treasury Department released more information about the emergency loan program for small businesses including the application form. The $350 billion set aside for small business loans as part of the $2 trillion relief package passed last week is different from the current SBA disaster loans administered directly by SBA. The process for the Paycheck Protection Program…
Full Story »Brands Find Varied Ways to Help Coronavirus Fight
Read the full story on Shop Eat Surf > Industry companies are jumping in to help during the coronavirus crisis in all sorts of ways. Here is a sampling of programs and donations that we have heard about. While not a comprehensive list, it does show examples of how a few brands are trying…
Full Story »JETTY Rising Tides Retailer Rescue Mission: 100% of Profits donated to our Retailers
March 26, Manahawin NJ: We have been a part of the surf & outdoor community for 18 years, and as individuals, we have loved the water for our entire lives. We’ve built our lives and our brand around the water. Whether we are surfing on it, diving through it, or sailing across it, water is…
Full Story »Shop Eat Surf News: Wanderlust Land & Sea Embraces Instagram Stories to Drive Sales During Crisis
Things are beyond grim for core retailers right now. So we were especially inspired by how Wanderlust Land & Sea in New Jersey has embraced the challenge and is using social media to drive sales and build community. Wanderlust Owner Luke Mesanko and his team are creating Instagram stories that are honest and funny, while…
Full Story »Board Retailers Association Announces Retailer Roundtable to be Held in San Clemente, CA
The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces a Regional Retailer Roundtable to be held at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente, CA on Sunday November 3rd from 9 am until 11 am. Board sport specialty retailers from throughout…
Full Story »Board Retailers Association Votes in New Chairman and Hires Executive Director
The Board Retailers Association (BRA), a non-profit organization representing thousands of independently owned surf, skate, snow and wake retailers, is pleased to announce that it elected a new Chairman, George Leichtweis of Modern Skate & Surf this year. Having been on the Board of Directors as the Chairman of the Skateboard Committee for many years,…
Full Story »Quintsoul: Increasing Its Sustainability
This year, Quintsoul is launching two new collections: Aqua : This collection is made for active women of all ages who like to enjoy the ocean and the beach. It is also made for women that are environmentally conscious. These swimsuits are created with performance fabric made from recycled bottles. The recycled plastic is woven…
Full Story »Aktion Parks & USA-WWF Announce Grand Opening of Elite Cable Park July 13th
Aktion Parks & USA Water Ski & Wake Sports Foundation are pleased to announce the Grand Opening of Auburndale’s very own watersports park, Elite Cable Park, that will be open to the public Saturday, July 13th. Please join us for the Grand Opening where industry executives, local dignitaries, water sports enthusiasts, and Auburndale locals will…
Full Story »Waterman’s Celebrates Landmark 30th Anniversary of Protecting Our Oceans and Surf Breaks with Breakthrough Honorees
ALISO VIEJO, Calif. (May 15, 2019) — On August 3, 2019, the Surf Industry Manufacturers Association (SIMA) will honor a trio of breakthrough honorees at the 2019 Waterman’s event. Honorees include big wave surfer and progressive waterman Kai Lenny as Watermen of the Year; Plastic Pollution Coalition co-founder Dianna Cohen as Environmentalist of the Year;…
Full Story »2019 Water Ski & Wake Sports Hall Of Fame Ticket Deadline Today!
Water Ski & Wake Sports Friends, Today is the final deadline to purchase your tickets to the 2019 Nautique Water Ski & Wake Sports Hall of Fame Induction Ceremonies. If you have not yet purchased your tickets, make sure to purchase them NOW. With nearly 600 people already registered- this is by far our biggest…
Full Story »Inaugural World Reef Day on Jun 1 Encourages Global Conversation on Reef Conservation
Honolulu, HI (April 10, 2019) On June 1, 2019, consumers, businesses, and organizations around the world will be called to action on the inaugural World Reef Day to reflect on the delicate ecosystem of our ocean’s coral reefs and prevent further reef loss. World Reef Day is now the recurring annual day for the world to come together in awareness…
Full Story »2018 SIMA Awards Nominees Announced
LAGUNA NIGUEL, Calif. (December 5, 2018) – The Surf Industry Manufacturers Association (SIMA) is proud to announce the nominees for the 2018 SIMA Awards, a program that strives to identify the surf industry’s most influential and innovative companies and recognize them for their efforts to advance and grow the industry in 2018. Now in its…
Full Story »Body Glove Names rygr U.S. Public Relations Agency of Record
HOLLYWOOD, Calif. (March 18, 2019) — Body Glove, producer of swim, active and watersports gear for 66 years, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. Body Glove aims to expand its devout fanbase and looks to rygr to lead the brand’s public relations efforts in the…
Full Story »Aftco X B.A.S.S. Nation Conservation Grants Update
With a long history of supporting conservation efforts by donating 10 percent of company profits through our 10% Pledge, AFTCO continued that tradition with the AFTCO x B.A.S.S. Nation Conservation Grants. As part of our entrance into the bass fishing clothing world after 60 years of focusing on saltwater, AFTCO was pleased to partner with B.A.S.S. in the AFTCO x B.A.S.S. Nation…
Full Story »SIMA Awards Honoring the Best of the Surf Industry from 2018
Laguna Niguel, Calif. (March 21, 2019) – 116 nominees representing 2018’s best from the surf industry were honored last night at the 15th Annual SIMA (Surf Industry Manufacturers Association) Awards ceremony at The Observatory in Santa Ana, Calif., celebrating their outstanding innovations and contributions made to the industry. More than 500 attendees from surf companies and specialty…
Full Story »Jetty documentary The Oyster Farmers enjoys official release via Virgil Films
March 19, 2019, Manahawkin, NJ – The Oyster Farmers, a feature length documentary centering on coastal life in New Jersey, was officially released today via Virgil Films. Jetty decided to fund the film via its Jetty Rock Foundation, the 501(C)3 nonprofit arm of the brand, in 2016, but the ethos of the film truly begins…
Full Story »O’Neil Continues Heritage of Innovation with the Release of the Hyperfreak Hydro “No Tie Fly” Boardshort
[Irvine, CA, February 26, 2019] – As originators of the technical boardshort, O’Neill is proud to present the latest innovation in boardshort evolution: The Hyperfreak Hydro featuring the patent pending “No-Tie-Fly.” This brand new, fully secure closure system has never been done before, pushing the innovation boundary of design. Our brand roots are firmly anchored…
Full Story »Water Ski & Wake Sports Hall of Fame to Enshrine Parks Bonifay & Don Mixon Sr. in Class Of 2019
POLK CITY, Fla. – The USA Water Ski & Wake Sports Foundation’s (USA-WWF) Hall of Fame Selection Committee is pleased to announce wakeboarding sensation Parks Bonifay and barefoot pioneer Don Mixon Sr. will take their place among the sport’s immortals in the Water Ski & Wake Sports Hall of Fame. The two icons will be enshrined…
Full Story »Winners Announced for the 2019 WSIA Leadership Awards
Full Story »The East Coast Surfing Hall of Fame announces its new Nomination Process for the Class of 2020
The East Coast Surfing Hall of Fame is proud to announce its new Nomination Process for the Class of 2020, which includes, for the first time, the opportunity for candidates to be submitted by the general public. Candidates from the general public can be submitted on www.ecshofnominate.com from January 15th 2019 through March 30th 2019. …
Full Story »Perry Ellis International To Debut Guy Harvey Apparel Collection At Surf Expo Next Month
Perry Ellis International (PEI) will debut its first collection of Guy Harvey lifestyle apparel for men, women, and children at this year’s Surf Expo, January 10 – January 12, 2019 at the Orlando Convention Center. The fall ‘19 collection is the first Guy Harvey product launch from PEI since signing a global licensing agreement (effective…
Full Story »SIMA Awards are back with NEW Award Categories
LAGUNA NIGUEL, Calif. (October 2, 2018) – The Surf Industry Manufacturers Association (SIMA) is proud to announce the re-launch of the SIMA Awards, a program that strives to identify the surf industry’s most influential and innovative products, brands, media and retailers and recognize them for their efforts to advance and grow the industry in 2018. Now…
Full Story »2019 Water Ski & Wake Sports Hall of Fame Award of Distinction Recipients Announced
POLK CITY, Fla. – The USA Water Ski & Wake Sports Foundation (USA-WWF) Hall of Fame Selection Committee is proud to announce the 2019 Water Ski & Wake Sports Hall of Fame Award of Distinction recipients. The legacies and contributions of honorees Lane Bowers, Mark Bozicevic, John Cornish, Tony Klarich and Mark Ritchhart will now live forever…
Full Story »Sports Facilities Advisory CEO to Announce New Patent and First Resort Location to be Developed by Ocean Sports Development, Inc., the USA Exclusive Licensee of Webber Wave Pools
(Orlando, FL) Dev Pathik, Founder and CEO of Sports Facilities Advisory (SFA), is slated to make two major announcements on behalf of Ocean Sports Development, Inc. (OSD) at the upcoming Surf Expo, the world’s largest and longest-running board sports tradeshow, which runs September 6-8 at the Orange County Convention Center in Orlando, Florida. On Saturday,…
Full Story »Water Ski & Wake Sports Hall of Fame to Enshrine Parks Bonifay & Don Mixon Sr. in Class Of 2019
POLK CITY, Fla. – The USA Water Ski & Wake Sports Foundation’s (USA-WWF) Hall of Fame Selection Committee is pleased to announce wakeboarding sensation Parks Bonifay and barefoot pioneer Don Mixon Sr. will take their place among the sport’s immortals in the Water Ski & Wake Sports Hall of Fame. The two icons will be…
Full Story »CONNELLY SKIS acquires assets of North Sports, Inc. DBA AQUAGLIDE
Lynnwood/White Salmon, Washington, U.S.A – August 7, 2018 – Connelly Skis announced today that they have signed a purchase agreement to acquire substantially all the assets of North Sports, Inc., a leading producer of commercial inflatable waterparks, inflatable kayaks, standup paddleboards, and related watersports products under the Aquaglide brand name. The company was originally formed…
Full Story »WakeBoarding Hall of Fame Announces Seven New Members for 2018
Orlando, FL August 24, 2018: The Wakeboarding Hall of Fame (WHF) announced its 2018 inductees. The 2018 Wakeboarding Hall of Fame Inductees are trendsetting athletes Parks Bonifay, Randall Harris, Cobe Mikacich and Sarah Cline, innovative filmmaker Ronn Seidenglanz who’s lenses and epic story-telling captured the essence of emerging wake sports, and the prestigious Lifetime Achievement…
Full Story »“Generations, The Movie” Celebrates The Past, Present and Future of Surfing
St. Jean de Luz, France: Three generations, one film and countless adventures around the world “Generations, The Movie” is Quiksilver’s latest surf feature. The movie features Quiksilver’s top WSL stars and freesurfers including Mikey Wright, Jeremy Flores, Jesse Mendes, Mikey February, Kael Walsh, Zeke Lau, Connor O’Leary, Kanoa Igarashi, Koa Rothman, Leonardo Fioravanti and more….
Full Story »Is Your Sunscreen Harming The Reefs and Your Health?
DALLAS (May 26, 2018) – With news heating up as Hawaii’s governor signs a bill into law banning chemical sunscreens, consumers are starting to question how safe their sunscreen really is. Their concern is warranted as research has shown that the same chemical sunscreen – some of the most popular brands – that is killing…
Full Story »ecoBoardin and Onean present the CARVER X a Personal Electric Jet Board (PEJB) reaching up to 30mph at Surf Expo 2018 in Orlando
Orlando, FL, September 5th, 2018 – ecoBoardin LLC – Fort Pierce, FL, innovator of an eco-friendly water sport, is bringing electric jet technology to the United States providing fun and recreation for everybody even when there is no surf, swell or wakes. Presenting Onean’s new CARVER X reaching up to 30mph with dual jet turbines…
Full Story »Bixpy brings water propulsion technology to water sports enthusiasts
San Diego-based company, Bixpy LLC, has created the world’s smallest and lightest modular water jet propulsion system, designed to motorize virtually any personal water activity. The Bixpy Jet is about the size of a 1-liter bottle of water and weighs about 2 lb but, it is strong enough to push a 240-pound kayak with two…
Full Story »Lensbaby Inspires New Audiences With the Fun and Accessible Sol 45
Portland, OR (August 7th) – Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45. “Sol 45 opens up a new creative experience for those who want to dip their toes in the Lensbaby pool,” said Craig Strong Lensbaby Co-Founder and CCO. “Sol inspires visual…
Full Story »Body Glove Makes Waves with FlowRider®
May 1, 2018 (San Diego) Body Glove shares more great news as the iconic surf brand teams up with FlowRider, Inc. to announce a dynamic partnership. The brands are a perfect match. The partnership is geared towards pushing boundaries using advances in technology to do what you love as a water sport enthusiast without being…
Full Story »Surfing Heritage and Culture Center Announces Honorees for “Ohana Gala” 2018 Annual Event Honors “Women Making Waves”
San Clemente, CA—2nd May 2018– The Surfing Heritage and Culture Center is proud to announce its 2018 “Ohana Gala”, an annual event established to honor the men and women who have played pivotal roles in shaping the sport and culture of surfing. This years event will highlight the careers and contributions of four legendary women…
Full Story »Dates Set, Honorees Announced For The 29th Annual Waterman’s
LAGUNA NIGUEL, Calif. (April 26, 2018) — The Surf Industry Manufacturers Association (SIMA) will honor the World Surf League (WSL) and co-owners Dirk and Natasha Ziff as Watermen of the Year; world-renowned conservationists and industry veterans the late Doug Tompkins (founder of The North Face) and his wife, Kris (former CEO of Patagonia), as Environmentalists of…
Full Story »Raw Elements Partners with Hawaiian Airlines to Save Our Reefs
FOR IMMEDIATE RELEASE HONOLULU, Monday, April 2, 2018 – Hawaiian Airlines has become the official airline partner of Raw Elements USA, a certified-natural, chemical-free, reef-safe sun care company dedicated to protecting the environment. In celebration of the partnership, Hawaiian is offering complimentary samples of Raw Elements’ “Eco Formula” sunscreen to guests on all flights from…
Full Story »Mud Pie Celebrates 30th Anniversary
STONE MOUNTAIN, GA (January 4, 2018) – Mud Pie rings in the new year, celebrating its biggest milestone to date – 30 years as a business in the wholesale gift industry. Mud Pie has experienced tremendous growth since it was founded in 1988 by current visionary and CEO, Marcia Miller. The humble beginings of the…
Full Story »Surfing Heritage and Culture Center Will Announce its Campaign to Launch “The Endless Summer” License Plate
For immediate release February 12, 2018 San Clemente, CA Surfing Heritage and Culture Center Will Announce its Campaign to Launch “The Endless Summer” License Plate Where: Surfing Heritage and Culture Center 110 Calle Iglesia San Clemente, CA 92672 When: Saturday, Feb. 24 5:30 PM Surfing Heritage and Culture Center (SHACC) will announce its intention to…
Full Story »Glenn Brumage Named Executive Director of Surfing Heritage and Culture Center
The non-profit Surfing Heritage and Culture Center has appointed Glenn Brumage as its new Executive Director, the Board of Directors announced today “As Surfing Heritage and Culture Center (SHACC) has matured, improved its programming and community engagement, the Board of Directors recognizes the need for new leadership that will facilitate the necessary evolution and elevation…
Full Story »Tony Hawk has joined the Triple Eight Team to wear THE Certified Sweatsaver
FOR IMMEDIATE RELEASE: 12-15-2017 https://www.dropbox.com/s/1yrasmsmyd1psj8/T8-TonyHawk-CertSweat_5.mp4?dl=0 https://www.youtube.com/watch?v=0WexnGDvmEA “Helmets have always compromised between comfort and protection. This helmet has the best of both, and looks good too.” –Tony Hawk Triple Eight has spent years on a quest to develop the “Holy Grail of Helmets” a certified helmet with the comfort and fit of our famous…
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Surf Expo to Launch Bluewater Category at January 25-27, 2018
SAN JUAN CAPISTRANO, CA – December 5, 2017 – Surf Expo announced today the debut of their newest show category, Bluewater at the upcoming Surf Expo in January 25-27, 2018. Bluewater will cater to inshore and offshore apparel and accessory companies and will be anchored by legacy exhibiting companies Salt Life, Bimini Bay, and Yeti. Larry Laska, Salt…
Full Story »WSL Makes Huge Changes To 2018 Championship Tour Schedule
The WSL has just released full details of their official 2018 tour schedules with some huge changes being made to accommodate new tour stops. Headline news is the inclusion of a CT event at Kelly Slater’s Surf Ranch, which will replace the Hurley Pro at Trestles and the Portuguese stop of the women’s tour also gets the…
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Surf Industry Unites To Raise Money For Puerto Rico Aid
LAGUNA NIGUEL, Calif., October 3, 2017 – Led by the SIMA Humanitarian Fund, the surf industry is coming together to help the victims of both Hurricane Irma and Maria in Puerto Rico. All funds will be routed to Waves For Water, who is on the ground in Puerto Rico working to secure access to clean…
Full Story »Jetty announces Certified B Corporation status
September 6, 2017, Manahawkin, NJ – Jetty is proud to be a Certified B Corporation®! B Corporations are leaders of the global movement of people using business as a force for good.TM There are only 2,200 Certified B Corporations from more than 130 industries in 50+ countries with 1 unifying goal – to redefine success…
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2017 Wake Awards at Surf Expo was an amazing night for wake.
Full Story »O’Brien Watersports acquires assets of Nash Mfg.
Snoqualmie, WA – September 1, 2017 – O’Brien Watersports announced today that they have acquired substantially all of the assets of Nash Mfg., which produces watersports products under the Hydroslide brand name; pool and lake leisure products under the licensed brand name of Margaritaville, and rotational molded coolers under the brand name Sub Z. Nash…
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Make plans to attend Wakeboarding Magazine’s Wake Awards and The AWSI Industry Party Thursday!
Wakeboarding Magazine’s Wake Awards Thursday, September 7th at 6pm Room S320 Each year, the best riders and the top industry heads descend on Orlando, Florida for Surf Expo, with the legendary Wake Awards opening the weekend’s festivities. A staple in our sport as the biggest night in Wake, the Wake Awards have crowned the most…
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Explore The Neighborhood at Surf Expo
The Neighborhood at Surf Expo is a collection of like-minded brands rooted in surf, travel and adventure located within the surf section. Stop by the Neighborhood to check out the latest brands and take a break in one of the lounges. The Neighborhood Lounge features a hand crafted coffee bar from Commune and Co and…
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Surfer’s Hall of Fame to Induct World Champion & Worldwide Inspiration; Ceremony to be held on Friday, August 4 at 9:00 AM
HUNTINGTON BEACH, Calif. – The 2017 Surfers’ Hall of Fame is pleased to announce Bethany Hamilton and Mick Fanning as this year’s inductees. Bethany, who survived a tragic shark attack in 2003, went on to become an inspiration to millions of surfers and non-surfers alike across the globe through her story of determination, faith and…
Full Story »USA Water Ski Foundation Gets a New Name
This is the new name the Foundation Board of Trustees voted on. The rebrand is an important step towards a total transformation of the organization which started three years ago with a new strategic roadmap for the future. Part of that strategic plan was to support and promote all towed water sports. “With the continuous…
Full Story »Skateboarders Attempt World Record to Raise Money to Help Homeless Children
ORLANDO, Fla. (June 15, 2017) – Getaboard Foundation will be hosting a free skateboarding event and fundraiser to celebrate Go Skate Day, an event dedicated to the sport of skateboarding and celebrated by skateboarders, worldwide. Go Skate Day will offer free food and a free best trick skate contests conducted on several obstacles for skateboarders…
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The 28th Annual Waterman’s Weekend Dates Set & Honorees Announced
LAGUNA NIGUEL, Calif. (June 7, 2017) — The Surf Industry Manufacturers Association (SIMA) will honor inspirational professional surfer Bethany Hamilton as Waterman of the Year; Parley For The Oceans founder Cyrill Gutsch as Environmentalist of the Year; and all- around surf industry legend Herbie Fletcher with the Lifetime Achievement Award. A Special Recognition Award will also…
Full Story »Nixon Welcomes the John John Florence Signature Series
Encinitas, CA – Widely recognized as one of the best surfers of modern times, John John Florence has much more hidden behind his professional façade. Not only is he a world champion surfer, but a beekeeper, chess player, boat builder, cat lover (meow), filmmaker, sailor, pilot, farmer, photographer, explorer, brother and son. John offers a private…
Full Story »Electric Joins Surfrider Foundation to Protect Our Coast
San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of select OHM Blue lens sunglasses, including polarized, to go to…
Full Story »Surfer’s Hall Of Fame to Induct World Champion & Worldwide Inspiration
HUNTINGTON BEACH, Calif. – The 2017 Surfers’ Hall of Fame is pleased to announce Bethany Hamilton and Mick Fanning as this year’s inductees. Bethany, who survived a vicious shark attack in 2003, went on to become an inspiration to millions of surfers and non-surfers alike across the globe through her story of determination, faith and…
Full Story »SIMA Launches “The Float Collective” Campaign in Support of Humanitarian Causes
Laguna Niguel, Calif. (April 10, 2017) – SIMA (Surf Industry Manufacturers Association) announced the launch of The Float Collective campaign today, which will feature a unique collection of products from member brands with proceeds benefiting 14 different humanitarian organizations that use surfing to help those in need. The collection of products and a special Float…
Full Story »2017 ESA All-Star Team Training On North Shore
The Eastern Surfing Association’s (ESA) All-Star Team just returned from the North Shore of Oahu surfing world-class waves, experiencing the Hawaiian culture and training with professional surfer Tamayo Perry. This elite group of young surfers make up some of the up-and-coming champions within the ESA, which is celebrating its 50th year in 2017. “It’s great…
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SIMA Awards Honoring the Best of the Surf Industry from 2016
The 2017 SIMA Image Awards is coming March 30, honoring the surf industry’s most influential and innovative companies for their efforts to advance and grow the industry over the past year. Surf Expo is proud to be the Premier sponsor of the SIMA Awards once again. The ceremony dinner will take place at Rancho Las Lomas in Silverado…
Full Story »Nautique Named Title Sponsor of the 2017 Water Ski Hall of Fame
POLK CITY, Fla. – The USA Water Ski Foundation (USA-WSF) and host Walt Disney World Resort is pleased to announce that Nautique Boat Company will return as the title sponsor of the 2017 Water Ski Hall of Fame Induction Ceremony which will be held on April 29th at Walt Disney’s World Showplace Pavilion at Epcot…
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The ESA premieres its “50 Years Strong” documentary at Surf Expo celebration
Hundreds from the surf industry gathered together at Surf Expo to kick-off the Eastern Surfing Association’s 50th year at an anniversary celebration on Friday evening. The ESA proudly premiered its new documentary, “50 Years Strong” that included former ESA competitors CJ Hobgood, Cory Lopez, Shea Lopez, Ben Bourgeois, Wes Laine, Noah Snyder, Jesse Hines and Kelly…
Full Story »SIMA Awards Nominees Announced!
LAGUNA NIGUEL, Calif. (January 26, 2017) – The Surf Industry Manufacturers Association (SIMA) is proud to announce the nominees for the 2017 SIMA Awards, a program that strives to identify the surf industry’s most influential and innovative companies and recognize them for their efforts to advance and grow the industry in 2016. In its fourteenth…
Full Story »Cory Lopez to introduce ESA’s 2017 All-Star Team Friday
Former World #3 and multiple (5X) ESA National Title Holder, Cory Lopez (USA) will introduce the best young surfers in the ESA as they are introduced to the surf industry in Orlando. “The ESA gave me a platform in which to compete and hone my skills against the best kids on the east coast,” states Lopez….
Full Story »2017 SIMA Awards Call for Entries Now Open
Laguna Niguel, Calif. (January 2, 2017) – The Surf Industry Manufacturers Association is now accepting entries for the SIMA Awards, recognizing the best of the surf industry from 2016. All Regular and Board Builder SIMA members that are current with their membership dues will be invited to enter their brands and/or products for nomination consideration….
Full Story »Water Ski Hall of Fame to Honor Ralph Meloon with Special Lifetime Tribute
The Water Ski Hall of Fame is proud to honor Ralph C. Meloon Sr. with a Special Lifetime Tribute at the 2017 Water Ski Hall of Fame Induction Ceremony. The Hall of Fame is recognized as the highest honor to achieve in the sport and the Special Lifetime Tribute is intended to recognize and celebrate…
Full Story »Board Retailers Association Announces New Chairman and New Future
WRIGHTSVILLE BEACH, NC (September 26, 2016) – The Board Retailers Association (BRA), a non-profit organization representing more than 600 independent owned surf, skate, snow and wake retailers is pleased to announce that it has elected a new chairman, Bruce Cromartie of BC Surf and Sport, for the 2017 term. Having previously served as Co-Chair from…
Full Story »2017 Water Ski Hall of Fame Award of Distinction Recipients Announced
POLK CITY, Fla. – The USA Water Ski Foundation Hall of Fame Selection Committee is pleased to announce the 2017 Water Ski Hall of Fame Award of Distinction recipients. Ralph Armstrong, Nick Barron, Rob Bemman, Joy Kelley and Gary Thompson will be honored for their extraordinary contributions to our sport on April 29th at the Water Ski…
Full Story »Salt Life Introducing Spring 2017 Product Line At Surf Expo in Orlando, September 8-10
FOR IMMEDIATE RELEASE: NASHVILLE, Tenn. (September 6, 2016) – Leading lifestyle brand Salt Life will introduce its Spring 2017 product line at Surf Expo in Orlando, Florida, September 8-10 with special appearances by Salt Life team members, an elite group of athletes and sportsmen who represent the best in surfing, fishing, diving and more. For…
Full Story »Island Daze Launches Its Boardshort Bottle Opener (BBO)
The name says it all. Island Daze Boardshort Bottle Opener (BBO) is one of its kind with a built in bottle opener that is attached to the pocket flap of the shorts. The BBO shorts are a patent pending product that comes in 5 stylish boardshorts and a cargo style walkshort with multiple color…
Full Story »2017 Hall of Famers Brenda Nichols Baldwin and Rachel George Normand Achieve Water Ski Immortality
POLK CITY, Fla. – Water Ski sensations Brenda Nichols Baldwin and Rachel George Normand will be enshrined into the Water Ski Hall of Fame as the Class of 2017, it was announced today by the USA Water Ski Foundation Hall of Fame Selection Committee. “This is a truly magnificent class,” said USA Water Ski Foundation Executive…
Full Story »2016 USA-WSF Scholarship Winners Announced
The USA Water Ski Foundation is pleased to announce the 2016 USA-WSF Scholarship recipients! We are proud to honor these remarkable young athletes and thank everyone who applied for a scholarship and congratulate those of you who were selected this year. Scholarships for all sports discipline water skiers are available through the USA Water Ski…
Full Story »USA-WSF & Aktion Parks Announce Partnership for New Water Sports Complex
A new world class Elite Cable Park and water sports complex will soon be coming to Auburndale. Aktion Parks, a subsidiary of Correct Craft, and the USA Water Ski Foundation (USA-WSF) have officially announced their partnership and plans to create the water sports complex. Elite Cable Park (ECP) will be part of USA-WSF’s new headquarters…
Full Story »SIMA Announces Participants for 2016/2017 Business Development Program
LAGUNA NIGUEL, Calif. (June 15, 2016) – SIMA is pleased to announce the participants of the 2016/2017 Business Development Program. The mission of the SIMA Business Development Program is to create a sustainable business mentoring service focused on accelerating the aspirations of the surf industry’s early stage entrepreneurs. Now in its third year, the committee…
Full Story »HSS Announces Grand Opening on May 25 at 8am
HUNTINGTON BEACH, CALIF. – Huntington Surf & Sport has completed a major renovation at its downtown (Main and PCH) location and is set to formally unveil its new look on Wednesday, May 25 at 8am. There will be special guest speakers, while Aaron Pai along with two others will cut three ribbons representing the past,…
Full Story »Hobie Surfboards to Collaborate with Shaper, Timmy Patterson, on a Limited Edition Line of Surfboards
San Juan Capistrano, California – Timmy Patterson, a second generation surfboard shaper, has a bloodline that dates to the very first days of the “Surf Industry “in the 1950’s. His boards, made in the legendary San Clemente Surf Ghetto under the T.Patterson Surfboard’s label, are found under the feet of some of the world’s surfing…
Full Story »Logjam Classic Delivers for Inaugural SurfAid Cup Santa Cruz
The inaugural SurfAid Cup Santa Cruz, hosted by Big Stick Surfing Association (BSSA) was held Saturday April 23, 2016 in pumping 6-10 foot conditions at Pleasure Point. The tag-team-style event saw eight teams of four compete for the fundraising and surfing trophies. Over $63,000 was raised to support SurfAid’s Mother and Child programs in remote…
Full Story »Big Changes for 27th Annual Waterman’s Weekend as Event Moves to the Ranch at Laguna Beach
LAGUNA NIGUEL, Calif. (April 12, 2016) — The Surf Industry Manufacturers Association (SIMA) will honor three-time world champion Mick Fanning as Waterman of the Year; big wave surfer and dedicated environmental activist Ramón Navarro as Environmentalist of the Year; and surfer, shaper and thruster inventor Simon Anderson with the Lifetime Achievement Award. The 27th Annual…
Full Story »CJ Hobgood Leads Herbert Smith Freehills to Victory in Fifth SurfAid Cup Margaret River
The SurfAid Cup Margaret River, supported by Surfing Western Australia, celebrated its fifth anniversary today at the World Surf League (WSL) Drug Aware Margaret River Pro in clean 4-5ft conditions at Southsides. The tag-team-style event saw seven teams of four compete for both the Fundraising Cup and Surfing Cup. Over $55,000 was raised, taking the…
Full Story »Hobie 2016: A New Category, A New Way to Have Fun on the Water
Oceanside, California, April 5, 2016 – Hobie® has done it again. They have married their renowned MirageDrive® pedal system with 65 years of boardsports expertise to create a totally new kind of Hobie fun. Introducing the world’s first Mirage stand up pedal boards: Hobie Mirage® Eclipse 10.5 and Hobie Mirage Eclipse 12. It will now…
Full Story »Surf Expo Expands Watersports Categories for September
San Juan Capistrano, CA – February 9, 2016– Emerald Exposition’s Surf Expo today announced it will be adding kayaks, canoes and related gear and accessories to its September 8-10, 2016 Orlando-based event. This addition reinforces the show’s standing as the premiere watersports show in the United States. The addition of the kayak and canoe segment of…
Full Story »WSIA Announces Kevin Michael As New Executive Director
On a mission to promote and protect towed water sports long into the future, the WSIA (Water Sports Industry Association) announces Kevin Michael as the group’s new Executive Director, effective March 1, 2016. WSIA President, John Archer, welcomed Kevin to his new position in front of 170 industry members during the WSIA Summit in San…
Full Story »13th Annual SIMA Image Awards given to surf industry’s top innovators
Anaheim, Calif. (February 12, 2016) – Sixty-five nominees representing 2015’s best from the surf industry were honored last night at the 13th annual Surf Industry Manufacturers Association Image Awards ceremony at the City National Grove of Anaheim, celebrating their outstanding innovations and contributions made to the industry. Nearly 800 attendees from surf companies and specialty…
Full Story »Surf Expo January 2016 Again Delivers A Vibrant, Business-Focused Marketplace To The Surf, Watersports and Beach Lifestyle Industries
Orlando, Fla. – Feb. 1, 2016 – Surf Expo, the largest and longest running tradeshow for brands and products in the boardsports, resort and beach lifestyle markets kicked off its 40th show season with a strong January show. SVP and Show Director Roy Turner said, “The industry gathered in Orlando to help us celebrate Surf…
Full Story »2016 ESA All-Star Team Inducted at Surf Expo
The Eastern Surfing Association held its annual All-Star Team induction ceremony at Surf Expo on Friday, January 15th on the Expo’s main stage. The ESA All-Star Program, which began over 30 years ago, includes some of the best competitors the ESA has to offer. Each All-Star Team member has had to meet a variety of…
Full Story »Surf Park Central and the Center for Surf Research announces Surf Park Summit 2
Surf Park Central and the Center for Surf Research are excited to announce Surf Park Summit 2,the industry’s second ever collaboration to accelerate the future of surfing outside the ocean, on Wednesday, September 7th at Surf Expo in Orlando, Florida. Hosted by Surf Park Central and San Diego State University’s Center for Surf Research in…
Full Story »StokesMe 2015 Comes to a Close
LAGUNA NIGUEL, Calif. (October 7, 2015) – StokesMe, the SIMA Humanitarian Fund’s 30-day fundraising campaign which came to a close at the end of September, raised key funds for 15 surf-related humanitarian organizations. Throughout the month multiple initiatives took place allowing surf industry brands, retailers, consumers and athletes to join forces towards achieving the campaign’s…
Full Story »2016 Hall of Fame Award of Distinction Announced
The USA Water Ski Foundation Hall of Fame Selection Committee is proud to announce the 2016 Water Ski Hall of Fame Award of Distinction recipients. Paul Boel, Leza Harrison, Hank Longo, Les Todd and Mark Voisard have made extraordinary contributions to our sport and will be honored on April 16th at the Water Ski Hall…
Full Story »The 2015 Ski with the Legends Event Expands to the Midwest
The USA Water Ski Foundation’s “Ski with the Legends” (SWTL) program is once again taking it to the next level. The popular fundraising event – that allows every day skiers a chance to get on the water with and get coached by the greatest legends in the sport – is expanding to the Midwest in…
Full Story »PADI Worldwide Announces Launch of Freediver Program
RANCHO SANTA MARGARITA, Calif. – (2 September 2015)— As PADI (Professional Association of Diving Instructors) prepares to celebrate its 50th anniversary in 2016, the organization is expanding beyond scuba diving to offer training in freediving, a sport quickly gaining in popularity among water and adventure enthusiasts. While the program won’t officially launch until November 2015,…
Full Story »Honorees from the 2015 Wake Awards
ORLANDO, Fla. (September 10, 2015) – Every year the best riders around the globe descend upon Orlando, Fla., at the Surf Expo to find out who are the best in wake at WAKEBOARDING’s annual Wake Awards. Fans and pros alike gather to find out who and what will be celebrated as the most noteworthy accomplishments of the…
Full Story »Official USA Water Sports Complex Coming to Auburndale
POLK CITY, Fla. – The USA Water Ski Foundation announced today plans to relocate the organization’s Headquarters, Hall of Fame and Museum to the city of Auburndale’s Lake Myrtle Sports Complex. Plans include the building of a wakeboard cable park and water ski complex to accommodate multiple disciplines of towed water sports. Lake Myrtle, a…
Full Story »Surfer’s Hall of Fame Honors Clark Foam Founder Gordon “Grubby” Clark
HUNTINGTON BEACH, Calif. – Gordon “Grubby” Clark, whose namesake company Clark Foam was the leading producer of polyurethane foam blanks from the early 60s through 2005, is among the 2015 inductees to the Surfers’ Hall of Fame. Gordon joins with Floridian CJ Hobgood, who won pro surfing’s world title in 2001 and later added the…
Full Story »SHACC to Host an Epic Gathering to Celebrate a Trio of Historic Events
San Clemente, CA – On Friday, August 21st, 2015 The Surfing Heritage & Culture Center (SHACC), will host its first annual National Luau in Washington, DC, as part of a three-event celebration of surfing as a catalyst of cultural change and innovation. The Luau will bring together an unprecedented gathering of surfing legends and icons…
Full Story »Surfer’s Hall of Fame Honors Gordon Clark, CJ Hobgood & John Davis
HUNTINGTON BEACH, Calif. – The sport of surfing pays homage to three legendary watermen on Friday, July 31st when a visionary surfboard blank manufacturer, a former world and U.S. Open of Surfing champion and a local icon are inducted into the 2015 Surfers’ Hall of Fame. Gordon Clark’s Clark Foam was the leading producer of…
Full Story »Freestyle Signs Skimboard Innovator and XXL Nominee Brad Domke
COSTA MESA, Calif., April 30, 2015 – Freestyle is pleased to announce the addition of professional skimboarder and WSL XXL “Wave of the Year” nominee Brad Domke to its roster of elite athletes. Domke, who has risen to fame by riding impossible big waves on a finless skimboard, joins professional surfers Cory Lopez, Luke Davis…
Full Story »Nautique Employees Serve Both Local Community and Haiti
ORLANDO, FL (March 16, 2015) – As part of its Nautique Cares initiative Nautique employees recently served in two separate projects; one in their home community of Central Florida and another in Haiti. In Orlando Nautique employees volunteered March 7th to help build a Habitat for Humanity home that Nautique Boat Company is funding. This…
Full Story »Nautique Wake Series Kicks Off
ORLANDO, FL (February 24, 2015) – The Nautique Wake Series, the industry’s premier tour with the industry’s largest prize purse, kicks off next week in Melbourne, Australia. The first event of this series is the prestigious Moomba Masters Invitational on March 4th-9th. With hundreds of thousands of spectators lining the shores of the Yarra River…
Full Story »SIMA Image Awards Winners
Sixty-five nominees representing the best of the surf industry from 2014 were honored at the 12th annual SIMA Image Awards ceremony. Nearly 1,000 attendees from surf companies and specialty retail shops packed the City National Grove of Anaheim to celebrate the outstanding innovations and contributions made by the SIMA Image Awards nominees, and to see…
Full Story »Texas Ski Ranch partners with BoardCo.com
NEW BRAUNFELS, TX – The Board Shop at Texas Ski Ranch is excited to announce a new partnership with online wakeboard and wake accessory powerhouse BoardCo.com. This new partnership will give local wake and water enthusiasts a wider selection of all their favorite gear, the absolute best pricing around, and the ability to shop online…
Full Story »Locomotiv at Surf Expo
Locomotiv, LLC is proud to announce the first attendance of Surf Expo as part of the exciting inaugural year of business! Locomotiv features an array of customized longboards that gives each of our riders a unique experience. “My favourite board ever!” said recent rider, Zoey Vagner. She continued, “It carves down a hill like no…
Full Story »A new surf brand at Surf Expo – Surf Ratz: “Strictly for Groms”
The Brand The thriving surf scene of North Cornwall, England, triggered the idea for a Grom friendly surf brand: Surf Ratz. Not a scaled down adult surf line but something with dynamic visual impact, specifically engineered to entertain and appeal to kids.The brand’s creators have an extensive background in apparel and Entertainment Licensing. The distinctive…
Full Story »Electric Appoints Director of Sales North America
SAN CLEMENTE, CA – Electric announced today that Jeremy “Snowy” Lonsway has joined the company as Director of Sales, North America. “Electric is the perfect fit for me. Born and raised in Orange County, California, I was heavily influenced by the 80’s youth culture of skateboarding, surfing, snowboarding and punk rock music. Electric’s athletes, ambassadors…
Full Story »Nautique Named Florida Manufacturer of the Year
ORLANDO, FLA (December 5, 2014) — In a State with 18,200 manufacturers, Nautique Boat Company has been selected as Florida’s 2014 Manufacturer of the Year! This award, presented annually by the Manufacturer’s Association of Florida (MAF), is given to a manufacturer who demonstrates leadership in all areas of its business. It is the result of…
Full Story »Water Ski Hall of Fame Welcomes the Class of 2015
POLK CITY, Fla. – Trailblazers and record setters Bill Bowness, Kim Laskoff, Jennifer Leachman-LaPoint, and Jeff Rodgers will comprise the 33rd Water Ski Hall of Fame induction class, the USA Water Ski Foundation announced today. The four icons will be enshrined among the greatest legends of the sport at the 2015 Water Ski Hall of…
Full Story »THE BOARD PRESS: Our Industry’s Action Sports News
We are very excited to announce the launch of The Board Press, a bi-annual action sports news magazine along with a website stuffed full of exclusive online features and news stories. The premiere issue of The Board Press will launch at Agenda, SIA, KNOWSHOW and Surf Expo in January 2015 and ship to thousands of…
Full Story »Destination Brands Launches MB Miami Beach Suncare
(September 2, 2014), Miami, FL – MB Miami Beach Suncare, the result of a deal between Destination Brands International and the City of Miami Beach recreates the city in a bottle with essential ingredients like salt water gel, triple acting sea kelp and of course, a beachy fra-grance. The entire MB Miami Beach Suncare line…
Full Story »Outdoor Tech® Makes Ruckus with Big Turtle Shell® Portable Wireless Speaker
LOS ANGELES, CA – Your boombox just got re-invented. The all-new rugged, shockproof and water-resistant Big Turtle Shell® from Outdoor Tech® provides the ultimate wireless audio experience in any setting from the beach or campfire to pool party or backyard BBQ. Available now, the Big Turtle Shell® offers a power bank of life and volume…
Full Story »Outdoor Tech® Unleashes Waterproof Kodiak Portable Power Bank
Los Angeles, CA – Fully waterproof and shockproof to the elements, Outdoor Tech’s all-new Kodiak (SRP $49.95) is the portable rugged power bank made for any environment. Whatever small device you have is quickly and easily charged by the mighty 2.1 Amp output and huge 6000 milliamps of battery power, all while being small and…
Full Story »Cobian Ambassador Bethany Hamilton to Appear at Surf Expo
SAN DIEGO, Aug. 26, 2014 – Fans of Bethany Hamilton, a pro surfer and inspirational icon to millions throughout the world, will get the opportunity to catch a sneak peek of her upcoming surf film and interact with her during the Q&A portion of her Surf Expo seminar. The seminar will be held Sept. 5…
Full Story »Alliance MultiMedia names Corey Marotta as Vice President of Sales and Marketing
Alliance MultiMedia – Cardiff CA. (August 18th 2014) – Alliance has named 10-year sales and brand strategy leader Corey Marotta to Vice President of Sales and Marketing of Alliance MultiMedia. This shift offers Corey more control and leadership responsibility for the flagship endemic media titles, Alliance Wake Magazine and Alliancewake.com, as well as responsibility for…
Full Story »180S Apparel Combines Fashion and Function for the Active Outdoor Lifestyle
Surf Expo, Orlando, FL, Booth #1092, Sept 4-6, 2014 — 180s provides fitness enthusiasts with active apparel and accessories that mix high performance with colorful surfer style fashion. The spring/summer 2015 line includes eye-catching contemporary patterns and fabrics with cutting-edge technology. 180s showcases its new products at Surf Expo, booth number 1092 at the Orange…
Full Story »Shaper Simon Anderson returns to Surf Expo after 34 Years
The Surfboard Agency presents their shapers tour with a cast of Australia’s best including Simon Anderson, Luke Short, Al Emery, Vampirate Surfboards, and Aloha Surfboards (Marcie O’Neill) September 4 – 10 (East Coast, USA) and September 11 – 14 (Biarritz, France). Simon Anderson revolutionised surfboard design with the 1980 invention of the “thruster” which remains…
Full Story »Introduction of Hamboard’s Huntington Hop Skateboard
HUNTINGTON BEACH, Calif. – It has been quite a year for a small start-up that manufactures surfboard-inspired skateboards in this iconic beach town. First, Hamboards was featured on the hit ABC-TV show Shark Tank,” and won a $300,000 investment deal with “shark” Robert Herjavec. Then on July 18 to 20, it secured a coveted spot…
Full Story »Shop Shootout Announced!
Surf Expo Attendees – Get ready for the inaugural Shop Shootout! Liquid Force, Byerly Boards, CWB Boards, O’Brien and Hyperlite invite all Surf Expo guests to join us for a night of fun at the Orlando Watersports Complex. On the eve of Surf Expo we will come together to celebrate the season and our sports,…
Full Story »New MasterCraft 20-Footer Delivers Full-Size Surf Without Compromise
VONORE, Tenn. (Aug. 5, 2014) – MasterCraft combines the best attributes of its surf-centric technologies and legendary vessel design to launch the new X20, its first-ever boat designed from the fins up to create the perfect surf wave. Good things truly do come in small packages as the 20-footer sculpts larger surf waves typically seen…
Full Story »Denny Salas Named Executive Director Of The WSIA
The Water Sports Industry Association (WSIA) announced the hiring of Denny Salas as the new executive director effective August 1, 2014. Working formerly with the National Marine Manufacturer’s Association (NMMA), Salas impressed the WSIA’s Board Of Directors with his presentation at the 2014 Summit In The Snow, which identified him as a candidate for this…
Full Story »Surfers’ Hall of Fame Honors Rusty Preisendorfer; Occy to Present Award
HUNTINGTON BEACH, Calif. – Rusty Preisendorfer, one of the industry’s most prolific and forward-thinking shapers/entrepreneurs and whose iconic R-dot boards are ridden by the world’s elite surfers, is among the 2014 inductees to the Surfers’ Hall of Fame. Rusty joins with Timmy Turner, the filmmaker and modern-day inspiration who overcame a virulent staph infection to…
Full Story »Registration Now Open for SIMA Boot Camp P.M.
LAGUNA NIGUEL, Calif. (June 30, 2014) – Registration is now open for the SIMA Boot Camp P.M. featuring a presentation from riCardo crespo, Chief Creative Officer with th13teen, a creative-led brand advisory group. The event will be held on Tuesday, July 22, 2014, at the Fox Headquarters in Irvine, Calif., from 5:00 – 7:00 P.M….
Full Story »USA Water Ski Foundation to Unveil New Website
Polk City, Fla. – On July 1st, the USA Water Ski Foundation will launch a dynamic new website – www.usawaterskifoundation.org. The new site features improved navigation, better search functionality, social media interactivity and quick access to news, educational materials and information about the Foundation and events throughout the towed water sports community. “The new website…
Full Story »Filtrate Eyewear Partners With WesternFront Sales
SAN CLEMENTE, Calif., (June 10, 2014) – Filtrate Eyewear is proud to announce that WesternFront Sales Agency will exclusively sell Filtrate Eyewear direct to Western Canadian retailers. WesternFront Sales will play a strategic and integral role in establishing and growing the brand in Canada. “We are very pleased to announce our partnership with Jay and…
Full Story »Grand Opening of “Lenses of Aloha”
Friday, June 6, 2014 6:00 p.m. – 9:00 p.m. Texas Surf Museum 309A N. Water St. Corpus Christi, TX 78401 . 361-882-2364. The first place people think of when they hear “surfing” is Hawaii, not Texas. The Texas Surf Museum has decided to show our visitors Hawaii through the eyes of Texans. Our new exhibit,…
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