Industry News

Surfing Heritage and Culture Center Will Announce its Campaign to Launch “The Endless Summer” License Plate

For immediate release February 12, 2018
San Clemente, CA

Surfing Heritage and Culture Center Will Announce its Campaign to Launch “The Endless Summer” License Plate

Where: Surfing Heritage and Culture Center
110 Calle Iglesia
San Clemente, CA 92672
When: Saturday, Feb. 24 5:30 PM

Surfing Heritage and Culture Center (SHACC) will announce its intention to proceed with an application to the state to create “The Endless Summer” California special interest license plate in conjunction with the opening of an exhibit on Bruce Brown, filmmaker of the iconic surf movie. The exhibit “Bruce Brown: A Life Well Lived” is a tribute to Brown, who passed away December 10, 2017.

The license plate will picture the movie’s well-recognized poster, seen above. The State of California requires that SHACC submit 7,500 applicants within a one year period before it will approve the plate and proceed with its creation. SHACC will open a “pre-registration” site in order to gauge interest and gather names for registration when the time comes. The pre-sell will commence after the state agency files a letter of intent with the Department of Motor Vehicles and the proposed license plate is approved by the Department and the California Highway Patrol.

If approved, a portion of the Proceeds from The Endless Summer special interest license plate will help SHACC in programming that shares the history and culture of surfing with future generations.

“The Endless Summer” is credited with introducing surfing into the mainstream of America. Unable to find a film distributer, Brown proved its popularity by booking a theater in Wichita, Kansas where it sold out for two straight weeks. He later did a similar booking in New York City. Brown was then successful in securing a distributor.

Anyone interested in supporting the license plate should visit

PRE-INTERVIEWS AVAILABLE with Glenn Brumage, SHACC Executive Director (714) 299-6144

Surfing Heritage and Culture Center is a 501 (c) 3 non-profit organization that exists at the intersection of surfing’s past, present and future. SHACC houses the world’s most important and authoritative archive of surfing artifacts, surfboards, memorabilia and scholarly works. Our collection comes from all corners of the globe and reflects the spirit of exploration and adventure that is core to surfing’s ethos. Our educational programs and events focus on bringing surfing’s stories to the world. Through it all we celebrate what it means to be a surfer, and why surfing has captured hearts and minds since the first time someone rode a wave.