Industry News

Surf Expo’s September 2020 In-Person Event is Going Virtual

Since 1976, Surf Expo has united the watersports and beach lifestyle community twice each year to provide an unmatched marketplace and opportunity to share our passion for the industries we serve.

Driven by our responsibility to serve your best interests, we regret to announce that we are cancelling this year’s Surf Expo, which was scheduled to take place September 10-12, 2020, at the Orange County Convention Center in Orlando, Florida.

Recent developments have made it impossible to bring our community together safely and successfully. This is due to the ongoing progression of the COVID-19 pandemic, including the latest government data, measures, and guidelines on the phased reopening plans in the U.S.; current restrictions on congregating and large gatherings imposed by states and other government and public health authorities; the inability of Surf Expo’s international community to travel to the show due to travel restrictions and bans; and the various company-imposed travel restrictions on employees affecting attendees and participating companies. The health and safety of our customers, partners, and employees remains of paramount concern to us.

Though we are so disappointed we won’t see you all in person this summer, our team remains committed to offering new ways to keep the industry connected. We have had extensive discussions with many of you and it’s clear that connections need to be made and business still needs to be conducted.

To serve this current need, Surf Expo is proud to announce Surf Expo Connect, a virtual space to connect brands with retailers and media, taking place September 16-18, 2020. Please expect updates on this shortly.

We look forward to uniting our community at our next full-scale, live and in-person show scheduled for January 6-8, 2021. We are working with the venue and planning ahead to ensure we host a productive, safe and healthy event for our customers.

For all exhibitors we wish to assure you that you have options for the deposits made for Surf Expo September 2020. You’ll receive communications about these options in the next few days.

Thank you for your continued support and for being a valued member of the Surf Expo community.


Roy Turner
Surf Expo Senior Vice President

For exhibitor inquiries, please review the FAQ or contact your Account Executive.

For retailer inquiries, please review the FAQ or contact our Buyer Relations team

P.S. If your hotel reservations were booked through our official housing provider onPeak and through the hotel booking link on the show website, your reservations will be automatically cancelled at no charge or penalty to you. You will receive a cancellation email confirmation from onPeak. No other follow up will be necessary. (Note that all reservations will be cancelled. Therefore, if you want to make other arrangements, you will have to make a direct reservation.) If you made a hotel reservation outside of our hotel block (directly with the hotel or through booking providers unaffiliated with Surf Expo), you will need to cancel your reservation on your own.