Show News

Surf Expo Set to Welcome a Stellar Lineup of Brands and Retailers to January 2024 Show

Orlando, Fla. (December 5, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando, Florida, January 10-12 with an exciting and diverse lineup of over 700 exhibitors and more than 4,500 retail buyers.

The show will feature nearly 100 new brands across the Surf, Bluewater, Boutique, Coastal Gift, Footwear, Paddle, Resort, Shoreline, Skate, Souvenir, and Swim categories.

“We are proud of the incredible lineup of brands that have signed on to exhibit at Surf Expo in January,” said Surf Expo Show Director and SVP Roy Turner. “Our goal is to serve as a gateway for buyers looking to shop for a vast array of outdoor products all under one roof.”

Surf Expo is known for its expertise in both watersports and the coastal lifestyle, and the upcoming show will not disappoint. A wide variety of brands are exhibiting in the long-running Surf, Swim, Boutique, and Resort sections of the show including Rip Curl, Oakley, Reef, Katin, Dark Seas, Jetty, Salty Crew, Roark, Former, Rivvia, Channel Islands Surfboards, Firewire, Slater Designs, Wave Riding Vehicles, Sun Bum, Dippin’ Daisy’s, Feather 4 Arrow, Rhythm, Heat Swimwear, Swimsuit Station, Navalora, Fish Hippie, Tommy Bahama, Tory Richard, Simply Southern, EXIST, India Boutique, Silver Girl, Smith & Quinn, and many more.

The footwear section will be stacked with a wide range of well-known brands including Birkenstock, Clark’s, Hey Dude, Keen, Matisse, Rocket Dogg, Skechers, Sperry, Teva, Toms, Chinese Laundry, and TKEES, among many others.

Surf Expo is also seeing a surge in outdoor brands exhibiting at the show, so buyers looking for products that cater to every aspect of the outdoor lifestyle will have a lot to choose from, including brands such as Howler Bros, Costa Del Mar, Bajio Sunglasses, AVID Sportwear, Free Fly, Gathr, NESO Tents, Picture Organic Clothing, AFTCO, Hook & Tackle, Puffin, HUK, Toadfish, XTRATUF, and more.

“Surf Expo will have an unprecedented number of incredible brands showing a vast range of products at the January show,” Turner said. “We are looking forward to helping retailers plan their buys and stock their store shelves for the upcoming seasons.”

Buyers from Retailers Big and Small Attending

 More than 4,500 qualified buyers from a wide range of retail accounts are expected to attend Surf Expo this January.

These buyers represent surf shops, fishing supply stores, outdoor outfitters, resort and hotel stores, travel and airport shops, boutiques, and large sporting goods and off-price chains.

Retailers registered for the show so far include Val Surf, 17th Street Surf Shop, Kitty Hawk Kites, Local Motion, Hawaiian Island Creations, Dick’s Sporting Goods, Sweetwater Surf Shop, Backwater Provisions, Black Label Marine Group, Ron Jon Surf Shop, Sunrise Surf Shop, Boater’s Republic, Capt. Harry’s Fishing Supply, Mountain High Outfitters, Sandals Resorts International, Noble House Resorts, Paradies Lagardère, Innisfree Hotels, TJX Companies, Ross Stores, Caesar’s Entertainment, Palmetto Moon, Bealls, Travel Traders and many more.

The January show also has a full event lineup including the East Coast Surfing Hall of Fame Induction Ceremony, an Industry Party, Networking Mixers, Happy Hours, Fashion Shows, Learning Labs, the 2024 Florida Shape Off and more! See the Schedule of Events here.

Registration is open for Surf Expo January. Qualified buyers can REGISTER TO ATTEND HERE or head to for more show information, including the exhibitor list and floorplan.


About Surf Expo
Surf Expo is the largest and longest-running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September, Surf Expo draws buyers from stores across the U.S., the Caribbean, Central and South America, and around the world. The show features hundreds of apparel and hardgoods brands and a full lineup of special events, education opportunities and awards ceremonies. Surf Expo is a trade-only event. Visit for more information about the upcoming show January 10-12, 2024, in Orlando, Florida.

About Emerald
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit

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Angie Marks,