Show News

Surf Expo Kicks Off Next Week With Inspiring Roster of Brand Exhibitors, Retail Attendees, and Events

An exciting lineup of coastal life and watersports brands and retailers are headed to Surf Expo Jan. 10-12 in Orlando, Florida.

Surf Expo, the premier watersports and coastal lifestyle trade show, returns next week to the Orange County Convention Center in Orlando, Florida with a wide range of exhibitors to help retail buyers discover their next best sellers and plan upcoming buys with new and existing vendors.

The show, which will feature hundreds of brands across the Surf, Bluewater, Shoreline, Boutique, Coastal Gift, Footwear, Paddle, Resort, Skate, Souvenir, and Swim categories, also includes a robust lineup of events for attendees to get inspired, network with new business contacts, and reconnect with old friends.

“We are excited to welcome everyone to Surf Expo next week,” said Surf Expo Show Director and SVP Roy Turner. “The show will be jammed packed with incredible brands, the best retail buyers, and educational and fun events.”

A sampling of brands exhibiting at the show include AFTCO, AVID Sportwear, Bajio Sunglasses, Beach Up, Birdwell, Birkenstock, Channel Islands, Clark’s, Costa Del Mar, Dark Seas, Dippin’ Daisy’s, EXIST, Firewire, Fish Hippie, Former, Free Fly, Gathr, Havaianas, Hey Dude, Howler Bros, HUK, I-SEA, India Boutique, Jetty, Katin, Keen, Lost…, NESO Tents, Oakley, Picture Organic Clothing, Puffin, Pura Vida Bracelets, POP Board Co., PUKKA, Reef, Rhythm, Rip Curl, Roark, Rocket Dogg, Salty Crew, Shaka Love, Silver Girl, Simply Southern, Skechers, SMITH Optics, Smith & Quinn, Sperry, Sun Bum, Sun Drunk, Teva, Tommy Bahama, Tory Richard, Wave Riding Vehicles, XTRATUF, and many more. See the full exhibitor list and floor plan here.

Thousands of qualified buyers from a wide range of retail accounts are registered to attend including buyers from surf shops, fishing supply stores, outdoor outfitters, resort and hotel stores, travel and airport shops, boutiques, and large sporting goods and off-price chains.

Notable retailers registered for the show include Val Surf, 17th Street Surf Shop, Cinnamon Rainbows, Brave New World, K-Coast Surf Shop, Glik’s, Hi-Tech Surf Sports, Kitty Hawk Kites, Local Motion, Noble House Resorts, Hawaiian Island Creations, Dick’s Sporting Goods, Dillard’s, San Diego Zoo, Sweetwater Surf Shop, Palmetto Moon, Backwater Provisions, Black Label Marine Group, Ron Jon Surf Shop, Surf Style Retail Management,  Sunrise Surf Shop, Boater’s Republic, Capt. Harry’s Fishing Supply, Mountain High Outfitters, Sandals Resorts International, Paradies Lagardère, Innisfree Hotels, TJX Companies, Ross Stores, Marshall Retail Group, Bealls, Caesar’s Entertainment, Travel Traders, and many more.

Qualified buyers can register to attend here or head to for more show information.

“Buyers tell us they love coming to Surf Expo because of the breadth of exhibitors ranging from the coolest up-and-coming surf brands to the best-selling gift companies,” Turner said. “We know buyers will be happy with the unprecedented exhibitor mix which will help them find exciting new products and brands for their stores.”

Attendees will also have plenty of opportunities to network at Happy Hours, learn new skills at educational seminars, and have a good time at the Post Show Mixer and Industry Party.

Events include the 2024 Florida Shape Off honoring Bill Frierson of Wave Riding Vehicles, the East Coast Surfing Hall of Fame Class of 2024 Induction Ceremony, Learning Labs, Fashion Shows, Happy Hours, a Networking Mixer, and much more. See the full schedule of events here.

About Surf Expo

Surf Expo is the largest and longest-running watersports, beach, and resort lifestyle tradeshow in the world. Produced twice annually in January and September, Surf Expo draws buyers from stores across the U.S., the Caribbean, Central and South America, and around the world. The show features hundreds of apparel and hardgoods brands and a full lineup of special events, education opportunities and awards ceremonies. Surf Expo is a trade-only event. Visit for more information about the upcoming show Jan. 10-12, 2024, in Orlando, Florida.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit