Industry News

Registration Now Open for SIMA Boot Camp P.M.

LAGUNA NIGUEL, Calif. (June 30, 2014) – Registration is now open for the SIMA Boot Camp P.M. featuring a presentation from riCardo crespo, Chief Creative Officer with th13teen, a creative-led brand advisory group. The event will be held on Tuesday, July 22, 2014, at the Fox Headquarters in Irvine, Calif., from 5:00 – 7:00 P.M.

riCardo crespo is prominent in the design and branding industries as a provocative and creative mind, with previous positions held at 20th Century Fox, Mattel Inc., McCann Erickson and Saatchi & Saatchi. He has continually influenced high-profile brands through integrated strategic plans and one-voice designed communication. crespo will discuss methods for authentically bridging engagement between companies and audiences, focusing on the importance of perception and projection in branding. Attendees will leave with an understanding of branding philosophies that they will be able to use in the workplace, among colleagues, their market, and their personal brand.

The Boot Camp P.M. will offer members an educational platform in a relaxed environment, encouraging industry networking before and after the presentation. Attendees can also enjoy complimentary appetizers and drinks while socializing with industry colleagues.

“The goal of SIMA Boot Camps is to fulfill a core tenet of our mission, which is industry education,” says SIMA President and Vans’ VP/GM Americas Doug Palladini. “With the successful P.M. format, we are also able to foster a time of networking – something that is invaluable to our industry and has proven to be beneficial to everyone from first-year rookies to brand presidents.”

Registration for the SIMA Boot Camp P.M. is open now The registration fee for SIMA members and retailers is $45 and $75 for non-SIMA members. The deadline to register is Friday, July 18. All levels of employees from any department who would benefit from the branding discussion and industry networking time are highly encouraged to attend.

Space is limit and on a first-come, first-served basis, with first priority given to SIMA members. There will be no refunds after July 18. For questions, please contact Kelly Keenan, SIMA Event Manager, at or 949.366.1164 x3.

About SIMA Boot Camps
In its seventh year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations. The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. While all levels of employees are welcome, the 2014 SIMA Boot Camp curriculum has been specifically designed with the continued professional development of mid-level managers in mind. Additional Boot Camps for 2014 will be announced in the coming weeks. Visit for more information and registration materials as they become available.

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 24 years, SIMA’s Environmental Fund has raised more than $6.5 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.6 million to surf-related non-profit organizations. For more information regarding SIMA, please visit