Hobie® Eyewear Surfs to Success at Surf Expo 2024
Winners of a brand new Hobie Surfboard and NEW Hobie® Eyewear retailers, Souvenir City of Orange Beach, AL. Courtesy of Hobie Eyewear.
Oceanside, CA (January 26, 2024) – Hobie® Eyewear, recognized for its surf-inspired eyewear, is pleased to share its participation in Surf Expo 2024 in Orlando, Florida. The recently concluded event gathered industry leaders, retailers, and enthusiasts, offering Hobie® Eyewear an opportunity to present its latest innovations and engage with its audience.
Dylan Coates, Marketing Manager at Hobie® Eyewear, expressed his excitement about the event: “As always, Surf Expo was buzzing, and the excitement for Hobie® Eyewear reached an all-time high! The show provided us with a great opportunity to have valuable face time with our customers and meet key industry partners in person for the first time. Surf Expo has given us a fantastic platform to showcase our brand to the right people and grow our business.”
One of the highlights of Surf Expo 2024 was the unveiling of Hobie® Eyewear’s new 2024 styles, which garnered immense excitement among attendees. Stephen Vaughan, Senior Director of Product Development, shared insights into the reception of the new collection: “Our new 2024 styles generated a lot of excitement at Surf Expo. The So Cal surf-inspired styles, such as Blockhead and Cortez, quickly made their way onto buyers’ wishlists. Buyers also continued to marvel at our floating collection, which now features three new additions for 2024 – the lightweight, bottom rimless Eddy Float, and floating versions of the already popular full-wrap styles, Snook & Everglades. Many commented that this is Hobie® Eyewear’s best collection to date.”
Hobie® Eyewear’s floating collection stood out as a testament to the brand’s commitment to innovation. The addition of the Eddy Float and the floating versions of Snook & Everglades showcased the brand’s dedication to providing stylish and functional eyewear options for water enthusiasts.
Evie Ksenopoulos, Director of Sales and Service, reflected: “Surf Expo brought a renewed energy to the market, providing both brands and retailers with the boost they needed as we entered 2024. In our second year back after a short hiatus, we keenly felt the recognition and momentum building. The notable difference this year was the quality of the conversations. Buyers were actively seeking to introduce high-quality products at great value. Our floating styles stand out as a pinnacle part of our catalog, and after discussing the rest of the collection with retailers, they truly recognized the benefits of bringing a brand like Hobie® Eyewear on board. We eagerly anticipate witnessing the post-show success and the continued growth each year.”
The success at Surf Expo 2024 marks a significant milestone for Hobie® Eyewear, reinforcing its position as a trendsetter in the eyewear industry. The positive reception of the new styles and the floating collection sets the stage for a promising year ahead.
For more information about Hobie® Eyewear and its latest collections, please visit hobieeyewear.com.