Industry News

Cobian Ambassador Bethany Hamilton to Appear at Surf Expo

Fans and buyers will get a chance to interact with her during this special appearance Sept. 5 from 11:30 am to 12:30 pm

Bethany Hamilton holding surfboard

SAN DIEGO, Aug. 26, 2014 – Fans of Bethany Hamilton, a pro surfer and inspirational icon to millions throughout the world, will get the opportunity to catch a sneak peek of her upcoming surf film and interact with her during the Q&A portion of her Surf Expo seminar. The seminar will be held Sept. 5 from 11:30 am to 12:30 pm at the Surf Expo Tradeshow located at Orange County Convention Center South Hall, 9899 International Dr., Orlando, FL.

Hamilton will also be at the Cobian® Booth (space #1534), where her new footwear collection – The Bethany Collection by Cobian® will be on display. She will be available to meet and greet fans and retailers alike. The Bethany Collection is more than just top selling footwear, each style offers a message of hope and inspiration. Inspired by the Soul Surfer Bethany Hamilton, each outsole features a clear bottom with an image of Bethany and an inspirational message, making it a perfect addition to the Cobian® Visions Sole Wear line. Consumers can also feel good about their Purchase with a Purpose as a portion of the proceeds benefits Bethany’s non-profit organization – The Friends of Bethany.

“Bethany has gone from a young, rising surf star to an inspirational icon providing a message of hope to millions. Cobian® is honored to work side by side with Bethany to help make a positive impact in the lives of so many people,” said Aubrey Kuepper, V.P. of Sales and Marketing for Cobian USA®. “Fresh off her win at the Pipeline Pro and traveling the world for perfect surf, Bethany still finds the time to squeeze in movie roles, TV appearances and daily fan interaction – not to mention her foray into product design and developing her brand with companies like Cobian®.”

Buyers at Surf Expo with an eye for products that check at retail will have a unique opportunity to not only pre-order the Bethany Collection by Cobian®, but will also get a chance to meet Bethany privately, get a hand-signed poster as well as a copy of the Heart of a Soul Surfer DVD (a Gift With Purchase item). Photo opportunities will also be available for those who participate in this new program.

Cobian® footwear is enjoyed by millions around the world and are favored by professional athletes, celebrities, and inspirational brand ambassadors alike. Cobian brand Ambassadors include surfing’s Bethany Hamilton, SUP’s Zane Schweitzer, cycling’s Sonya Looney, surf art’s Wade Koniakowsky, outdoor’s Bill Boyce, triathlete Mark Allen, and American hero and US Armed Forces’ Craig Sawyer to name just a few. Cobian provides its customers with the highest level of comfort, value and performance available in the casual footwear market. By incorporating innovative ideas, high quality materials, and strict manufacturing standards, the Cobian® brand continues to be set apart from its competitors. At the heart of the Cobian® brand is a passion for people that motivates the company and its team to serve its customers and show love to the people surrounding them. It has also motivated Cobian® to partner with numerous non-profit organizations, including Beautiful Feet, to help bring comfort to those less fortunate. Last year alone, Cobian® donated thousands of pairs of sandals around the world to those in need.