Industry News

2017 SIMA Awards Call for Entries Now Open

Laguna Niguel, Calif. (January 2, 2017) – The Surf Industry Manufacturers Association is now accepting entries for the SIMA Awards, recognizing the best of the surf industry from 2016. All Regular and Board Builder SIMA members that are current with their membership dues will be invited to enter their brands and/or products for nomination consideration.

The main SIMA contact at each paid Regular and Board Builder SIMA member company will receive a username and password to access the secured online entry form page where members can then easily submit entry materials for the SIMA Awards. The strict deadline for entries is Monday, January 16, 2017.

The goal of the SIMA Awards is to identify the surf industry’s most influential companies and products and recognize them for their efforts to advance and grow the industry over the past year. The SIMA Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognize fellow surf industry companies for their outstanding contributions to the surf industry.

The SIMA Awards will feature 15 award categories honoring the achievements of products and brands from the 2016 calendar year:

Breakout Brand of the Year

Men’s Marketing Campaign of the Year
Men’s Apparel Brand of the Year
Men’s Boardshort of the Year

Women’s Marketing Campaign of the Year
Women’s Apparel Brand of the Year
Women’s Swim Brand of the Year

Accessory Product of the Year
Hardgoods Accessory Product of the Year
Environmental Product of the Year
Footwear Product of the Year
Wetsuit of the Year

Performance Shortboard of the Year
Longboard of the Year
Alternative Surfboard Model of the Year

Once entries close, a Nominating Panel comprised of manufacturers and retailers will review all entries. Votes from the Nominating Panel will determine the five nominees in each category. Official nominees will be announced in late January, followed by final voting by all SIMA member companies and specialty retailers. The SIMA Award winners will be announced at a live ceremony in Southern California in late March 2017.

A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes and materials required can be found at
About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 26 years, SIMA’s Environmental Fund has raised more than $7 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.7 million to surf-related non-profit organizations. For more information regarding SIMA, please visit