JANUARY 8-10, 2025
ORANGE COUNTY CONVENTION CENTER
WEST CONCOURSE
ORLANDO, FL

Q
Q

WHY EXHIBIT AT SURF EXPO?

Surf Expo is the largest and longest running watersports and coastal lifestyle tradeshow in the world.

This vibrant, business-focused marketplace draws buyers from around the globe, providing more opportunities to expand your brand and your business by opening your door to new markets.

 

For more information on exhibiting with us, Click Here>

  • An Order-Writing Show – Surf Expo is three full days of appointment-driven business. More than 80% of our buyers write orders at the show.
  • More Buying Power – Surf Expo is attended by qualified buyers purchasing for thousands of storefronts from across the globe.
  • Qualified Buyers – Surf Expo pre-qualifies and badges all attendees.
  • Our Connect with Buyers tool allows exhibitors to email and request appointments with buyers registered to attend Surf Expo. Exhibitors can search registered buyers by location, title or product categories. Buyers can also request appointments with exhibitors.  To learn more click here.
  • Cross-Over Market Opportunities – Surf Expo’s 10 categories attract diverse buyers. The top two reasons buyers come to Surf Expo are to see new products and find new suppliers across multiple categories.
  • At Once Orders– Reach buyers from the Caribbean and East Coast seeking at-once inventory.
  • International Reach – Strong attendance from Caribbean, Puerto Rico and Central & South America.
  • High Buyer to Exhibitor Ratio – Three qualified stores per exhibitor on the show floor.
  • Valuable Tools – Our Buyer Relations team connects exhibitors and buyers, we provide attendee pre-registration information prior to the show, and free Lead Retrieval app-based software for scanning badges at the show and downloading for follow up marketing at the show or afterwards. All for absolutely no cost.
  • Buyer Recruitment –Surf Expo’s Buyer Relations Team  partners with exhibiting brands to not only ensure the buyers they want to see at the show are in attendance but also actively identify and recruit new stores to attend with a strongly funded buyer incentive program.
  • Cost Effective Destination– Convenient, affordable flights to Orlando, Florida (MCO) and affordable hotels close to the convention center. See available partner discounts here>


Scroll within map or click here> to view full size. Pins represent registered retail company locations.

View registered retailers from Surf Expo September 2024 click here>.

“We are huge fans of Surf Expo.  The way they bring the best retailers and the best brands together continues to foster incredible industry partnerships and connectivity.  The show has and will continue to be a key piece of the Salty Crew seasonal calendar.”

Jason Shelton, Salty Crew General Manager

“It was great to be at Surf Expo this September as we were there to show the Summer ‘25 collection. Accounts were very pleased with how we performed for Spring/Summer ‘24 and the overall growth has been tremendous. We look forward to seeing everyone in January to talk about the Fall/Holiday ‘25 seasons.”

Nick Lhotsky, Dark Seas Global Director of Sales

“Surf Expo in September was Seager’s first major trade show. We opened 36 A+ shops over the three days. It was well worth it! Seager will be back at Surf Expo in January.”

Tom Ruiz, Seager General Manager

“Surf Expo was a success for Rip Curl!  We had over 70 appointments and many new customers stopping by.  It was exciting to see the energy and excitement at the show and in our booth.  We are happy to support Surf Expo, and we look forward to more successful shows.”

Kiki Prince, Rip Curl North America GM

“The Surf Expo attendees were eager to buy, do business and partner with us. It’s exactly what we were looking for so we will 100% be back in January and we are hoping to be here for a long time.”

Michael Scavuzzo, Kelly Slater Footwear

“I have been to Surf Expo multiple times. I used the connect tool in the Surf Expo app and I highly suggest everyone to use it.”

Wendi Kaplan, KatyDID