Coastal Life at Surf Expo

Successful beach, resort and coastal lifestyle retailers know that to keep customers coming back season after season, retailers need to create a compelling merchandise mix.

  • Surf Expo features a well curated selection of swimwear, boutique and resort apparel, accessories, coastal-inspired gifts, souvenirs, mementos, coastal art and must-have beach items that engage today’s vacationing consumer and beach lifestyle enthusiasts.
  • From coastal-chic fashion to resort wear and athleisure apparel, you’ll find wholesale brands that cover it all. Discover the latest sustainable swimwear, eco-friendly beach towels, saltwater safe jewelry, beach bags, cover-ups, sun hats, reef-safe sunscreen and skin care products to elevate your inventory. 

Qualified retailers register for FREE before August 22!  REGISTER NOW TO ATTEND >

 Surf Expo is your must-attend marketplace. 

Surf Expo is the biggest beach and coastal lifestyle trade show in the world.
Held twice a year at the Orange County Convention Center in Orlando, Florida, Surf Expo offers the largest selection of current coastal and beach lifestyle brands, beach gear and essentials, beach-friendly footwear, swimwear, sun protection products and gifts, along with all the emerging and major surf brands under one roof.   

Surf Expo’s show floor is organized by product category.
With complementing cross-selling categories in neighboring aisles making it easy for retailers to navigate so you can easily discover the newest brands and products in person, all while making purchasing decisions.  

No matter what the market category, Surf Expo is your one-stop marketplace for the latest products and hottest trends.

The ultimate destination to discover the latest swimwear designs, styles and trends for women, men, and children. Discover a wide array to suit every taste and preference from leading brands and emerging designers to keep your inventory at the forefront of the latest swimwear fashion.

Boutique at Surf Expo features brands with everything from chic sundresses to high-end apparel, footwear, accessories and unique gifts. Find the must-have beach-ready attire, fashions, trends and products to elevate your inventory!

Resort at Surf Expo offers an all-encompassing array of everything a vacationing consumer desires. It’s the most comprehensive collection in the resort trade show industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels, beachwear accessories, gadgets and leisure essentials all tailored to meet the needs of travelers and resort consumers.

Footwear at Surf Expo boasts a diverse range of options for strolling the beach, navigating a boat deck, wandering the boardwalk or exploring on an adventure. From sandals and flip-flops designed for sand to shoes built for durability and comfort, explore a variety of footwear brands and styles suited for coastal activities and beyond.

Coastal gift at Surf Expo showcases a curated collection of home decor, plush, beach items, games, toys, drinkware, holiday, collectibles and an array of other gift items with coastal flair. Find products with beach-inspired charm, mementos and an assortment of treasures that capture the essence of coastal living. The perfect category for adding depth and dimension to your inventory selections.

“At Surf Expo you spend time talking to like-minded people from all parts of the retail sector and all areas of the world, while sharing insight into what we all see in the marketplace. If you don’t interact with industry types, hang out, listen, chat and share ideas, how can you move forward and stay competitive?”

Jim Archibald – Owner, Archie’s Surf Shop 

“Many thanks to your crew that put on an energetic Surf Expo every year! We were able to pick up about 10 new lines for our stores in Hyannis, MA and Cape Coral, FL”.

David & Sheila Stagman, Islands Cape Coral, Fl

“I found a good mix of surf, boutique, swim, and novelty brands. I was also happy to connect with my peers and the management teams of brands that we sell at Surf Diva Surf Shop.”

Coco Tihanyi, President and Co-owner of Surf Diva Inc.

“Since my first expo in 1990, I've seen how it consistently fosters a unique blend of professional development and community engagement. Surf Expo is a testament to how we can integrate work, play, and celebration into a cohesive community experience.”

D Nachnani, President, Coastal Edge

“We had a great show and were excited about the new lines we picked up We were able to order for the entire season. I’m putting so much positive input out there about the show!

Kathleen Engstrom, Montauk T-shirts

“As first-time attendees we didn't know what to expect beyond a strong recommendation to attend from a supplier. The show was exactly what we needed to take our new shop to the next level with the merchandise and the brands we wanted to stock.”

Chris & Chrissie McCotter, Lake Anna Outfitters, Virginia

“The energy of the brands present and the optimism of the organizers were particularly stimulating. It is a strong reminder that Surf culture is alive and well in Europe, a crucial aspect to emphasize to our American partners.”

Christophe Seiller, EuroSIMA Cluster Manager

“We were thoroughly impressed by the quality of exhibitors and the overall atmosphere. Being able to meet with and start placing orders with vendors is invaluable to us. We were able to make contacts for basically everything we needed for the upcoming season. We look forward to attending future expos, and this will be part of our buying structure for our marina stores.”

Josalyn Claussen, Blue Harbor Management, TX

“Surf Expo has a unique perspective not available at other shows. I was able to find several new vendors that I had not seen before, and I placed orders with them.”

Sheila Wewers, Associate Director of Retail Operations – Como Friends

“Surf Expo was extremely productive for the company. I met a new supplier for products we had been looking for a long time.”

Yovanni De Brito e Cunha, Galley Bay Resort & Palm Island Grenadines