The Premiere Watersports & Beach Lifestyle Marketplace

Surf Expo is THE SHOW to see new trends, identify new products and to get business done. If you’re in the watersports or beach lifestyle business, look no further than Surf Expo…

Since 1976, speciality retailers from around the globe have relied on Surf Expo to see all of the latest products for both watersports and coastal life and to build relationships with the decision makers running the brands that drive their business.

As the largest and longest-running watersports and beach lifestyle trade show in the world, Surf Expo is THE PLACE to  preview all of the new styles and introductions ranging from top surf brands, apparel, footwear, swimwear, fishing and marine products, souvenirs, resort items and coastal gifts.

Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands of apparel and hardgoods brands along with a full line-up of special events, including fashion shows, industry parties, annual awards ceremonies, and more.

Plus, Orlando is an affordable destination for business with plenty of affordable hotels, dining and attractions – all close to the show!

Surf Expo is a trade only event and is not open to the public.

Upcoming Shows:
September 8-10, 2022
January 4-6, 2023

Questions about Surf Expo? The Buyer Relations Team is here to help!


Steven “Fish” Fisher
Sr. Buyer Relations Manager
Watersports – Surf, Bluewater, Paddle, Skate

Kathy Wilkie
Sr. Buyer Relations Manager
Coastal Life – Resort, Swim, Boutique, Coastal Gift, Footwear & Souvenir