Webinar Series

Surf Expo Learning Lab

This series of complimentary webinars led by experts is designed to help Retailers combat and navigate through the challenges that COVID-19 has posted, and find success despite the obstacles ahead.

Brick-and-Mortar in the U.S. Post-COVID-19

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We don’t know how the world will look like after COVID-19, yet one thing is certain: ‘normal’ will continue to look different for quite some time. At the moment, countries around the world are shifting from self-isolation to their version of that new normal. After struggling through the first wave of COVID-19, managing this transition phase will be key to survival for many retailers. Leveraging learnings and innovative solutions from around the globe, Katrin Zimmermann talks about how retailers can prepare for the year ahead.

Talking Points:

  • Learnings from COVID-19
  • Global Best Practices
  • Outlook at the Retail Landscape in 2020
  • Innovative Solutions for Brick & Mortar
  • Ecommerce opportunities, needs and threats
  • Customer Trends for 2020 and beyond

Katrin Zimmermann, Managing Director of The Americas, TLGG

With a proven track record of pushing boundaries, Katrin Zimmermann moved to the US to open TLGG Consulting’s first international office. In her role as Managing Director of the Americas, she advises clients such as Ford, Unilever and Bayer on digital strategy, business model innovation and organizational transformation. Prior to joining TLGG Consulting, she served as Lufthansa’s Global Head of Business Innovation, making her one of the first intrapreneurs in Germany and beyond.


Webinar Archive

The world has experienced unprecedented change when it comes to how our world runs because of the Coronavirus. Stores have been forced to close because we need to #FlattenTheCurve and help stop the virus from spreading. How a retailer does business has changed overnight.
This webinar discusses how retailers can change their businesses now so they are in business later. Learn to engage customers in new ways, understand how they are shopping now, and get expert advice on providing new levels of customer service that will influence their purchasing decisions.
Register to listen to a on-demand version of '5 Realities Retailers Can Do NOW to Help Protect Their Businesses LATER' with Nicole Leinbach Reyhle, Founder at Retail Minded, and learn 5 actionable steps that companies can take in order to help keep their businesses going.

Featured Speaker:
Nicole Leinbach Reyhle, Author of 'Retail 101: The Guide to Managing & Marketing Your Retail Business' and Founder at Retail Minded

Nicole Leinbach Reyhle is recognized as a global retail thought leader from companies that include IBM, American Express, Vend and more – including having been recognized as #3 out of 100 worldwide retail influencers. Reyhle regularly contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences.
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Sponsored by: CGI Outdoors.
Your doors might be closed but your business is not. Learn how retailers are still out there crushing sales, amidst this ever-evolving 'new norm'.
From the best social selling tips and delivery options to effective video must-do’s when creating an e-commerce store overnight, this session will inspire and offer creative solutions to ensure the right adaptations for your business.
Watch this recorded webinar to get inspired by other retailers and learn:
• What social selling is and the different ways to sell-through
• Why video is a must-use tool with video best practices
• How to overcome overwhelm and fear of filming
• The fastest ways to offering new digital sales channels

Featured Speaker:
Crystal Vilkaitis, Founder at Crystal Media and Retail Social Media Expert
Crystal Vilkaitis is the founder of Crystal Media and is a world-class social media trainer and top-rated speaker who has worked exclusively with independent retailers since 2010. The Crystal Media team has worked with thousands of store owners training them on how to easily use social media and digital tools to significantly increase foot traffic, sales, and profits.
Through their training programs and done-for-you services, retail clients have achieved tremendous success and return on investment. Crystal Media is on a mission to help Main Street thrive and easily adapt to the ever-changing digital marketing world, providing ultimate marketing clarity.
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If you are a brick & mortar merchant struggling to adjust to the new realities of customer interaction due to COVID-19, you don’t want to miss this webinar! Now more than ever, your customers WANT to feel normal again, and that includes shopping with you.
From curbside pick-ups and delivery options to selling via social media, this webinar will reveal the various ways in which you can still connect with customers and make sales NOW despite your doors being closed.
Listen to this webinar recording to learn:
• The #1 product that all retailers should be selling right now and why they produce huge margins
• How to use Live Video and Virtual Shopping Events to generate dozens of sales in just a few hours
• What to do (and not do) on social media to build genuine relationships with customers that create years of repeat business

Featured Speaker:
Janine Mix, CEO at The Complete Boutique

Janine Mix is a retail consultant and strategist with over 20 years of hands-on experience in virtually every role in the retail space, from cashier to nationwide corporate trainer.  She has helped to open premier location stores in Beverly Hills and SOHO, and has worked with celebrity clients, government organizations, and industry leaders across the globe. Now, as the founder and CEO of The Complete Boutique, Janine is fulfilling her dream of helping retailers from around the world increase their business profits, personal freedom, and community impact.
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Sponsored by: Darn tough.
Let’s face it – COVID-19 has challenged retailers and vendors alike to get creative and overcome challenges they have never had to in the past. Unforeseen issues continue to arise, yet opportunities continue to present themselves as well. Among them? New ways to connect with customers to help increase sales, continue consumer interaction and maintain both a healthy business AND healthy habits that help prevent the spread of COVID-19.
This webinar will unveil best practices for online and offline retailers alike to consider when it comes to delivering products to consumers. Attendees can expect to gain:
• Insight on packaging of products to protect their employees and customers
• Alternative ways to deliver products to customers that include curb-side pick-up, local drive-by deliveries and traditional shipping

Featured Speaker:
Nicole Leinbach Reyhle, Author of 'Retail 101: The Guide to Managing & Marketing Your Retail Business' and Founder at Retail Minded is recognized as a global retail thought leader from companies that include IBM, American Express, Vend and more – including having been recognized as #3 out of 100 worldwide retail influencers. Reyhle regularly contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences.
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Sponsored by Lightspeed.
Have you had to close your storefront due to the COVID-19 pandemic?
Expanding online and opening up your web store has never been more important.
In this webinar, we’ll show you how to get your products online, what happens when you make a sale and how to enhance the browsing experience. Following this session, we’ll talk to a Lightspeed customer about how they used their web store to complement and optimize their brick-and-mortar.
Join us to learn how to:
• Add products, categories and item descriptions
• Set-up shipping options, payment and iron out logistics
• Optimize the browsing experience and navigation

Featured Speaker:
Cameron Nixon, Sales Engineer, Lightspeed
Cameron spent his first two years on the Support team and has been able to assist with customer pain points from all angles. He now works on the frontline of business growth, educating customers on new product features and ensuring they have the right tools to level up their business.
Lightspeed is an all-in-one technology solution that empowers independent retailers to sell across channels, manage operations, engage with consumers, accept payments, and grow their business.
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Sponsored by Rosenbaum Famularo.
As a brick-and-mortar retailer, selling on Amazon opens up new avenues to gain revenue. This session will identify ways to help move inventory while understanding responsibilities that Amazon expects for its sellers. Plus – whether you are currently selling on Amazon or plan to – this session will unveil inside information on how to  STOP people and companies from jumping on your listing and stealing your sales.
Expect to gain DIY information on packaging, warranties, trademarks, copyrighted material and more. Plus, gain actionable insight to help you stop losing sales to hijackers.
Attendees can expect to gain:
-     Real-time insight to help them boost visibility on Amazon
-     Necessary actions to help them protect their unique products & brands
-     Actionable advice to leverage opportunity on Amazon during COVID-19.

Featured Speaker:
CJ Rosenbaum, Partner at Amazon Sellers Lawyer

CJ is a partner in the largest law firm in the world solely focused on issues pertaining to the sale of products on Amazon.com. CJ uses his inside information from writing 6 books, dozens of interviews and cross examinations of Amazon's staff and his experience working with thousands of sellers across tens of thousands of products to protect Private Label, small, medium and international brands on Amazon.com.
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Sponsored by Lightspeed.
Your web store has become your brick-and-mortar and your sales floor needs to be busy. In this webinar, learn how to entice customers to click and convert through strategic marketing, optimizing social media and appearing at the top of any search engine.
Join us to optimize your web store and learn how to:
• Get to know your customer and target your marketing efforts
• Get social and utilize social selling
• Improve your SEO and go mobile.

Featured Speaker:

Ryan Webb, SEM Manager, Lightspeed. Ryan has worked at Lightspeed for over 4 years and currently heads up their global lead generation team, managing everything from paid search marketing, affiliate marketing, organic, social, display and even coded Lightspeed's first customer referral portal.
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Sponsored by AccrueMe
Secure your future with specific steps to access your share of $100,000,000 in newly allocated funds. This live webinar will explain how to analyze your online business to capitalize on available growth capital. Participants will be given free access to exclusive user-friendly software to visualize customized profit and financing scenarios.
Attendees can expect to learn:
• The most beneficial way to leverage and access funds from $10,000 to $5M to grow your Amazon business
• Learn how to grow your Amazon business and increase your profits 10x
• Be the first to hear about how AccrueMe is changing the landscape of how successful Amazon Sellers are accelerating market share

Featured Presenter:
Mark Gonsalves, Principal at AccrueMe

Mark Gonsalves is a Principal of AccrueMe LLC, the leading Investor in independent Amazon Sellers. Mark began his career in helping small business owners and entrepreneurs as a franchise owner with Anthony Robbins & Associates after serving his country in active duty as a Captain with the US Army Special Forces. Mark has worked closely with Daymond John, helped lead the launch of The Daymond John Launch Academy, and NY Times Best selling author of Chicken Soup for the Soul Mark Victor Hansen.
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Sponsored by LightSpeed.
Consumer behavior has changed during COVID-19. Consumers' personal finances have adjusted, shopping in stores is limited, and for many, their buying priorities are different. In this webinar, expect to gain clarity on this new consumer and how business owners can adjust. Join us to understand this new marketplace and gain action steps to connect with your customers in the age of COVID-19.
In this webinar, you'll learn how to:
• Developing a brand voice online
• Use the right platforms for the right message
• Know your audience.

Featured Speaker:
Deanna Duxbury, Social Media Manager, Lightspeed

Deanna has worked in journalism, public relations and digital media with a focus on social media communications. As the Social Media Manager for Lightspeed HQ globally, she strategizes and defines the social content on all platforms to ensure we're reaching engaged audiences and growing.
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Sponsored by Celerant
In the final webinar of a ten-part series from Emerald Exposition’s Retail Group, attendees can look forward to gaining 10 action steps to rebuild their businesses and confidently move forward in today’s challenged marketplace. For online and offline stores alike, this webinar will be filled with actionable insight to help businesses truly look ahead in both the immediate days and months, as well as into 2021 and beyond.
If your goal is to sustain your business despite the challenges of COVID-19, this is a webinar NOT to miss!
Co-Presented by:

Ray Wener, Senior Sales Executive, Assistant VP, Celerant Technology
As Senior Account Executive, Ray Wener is responsible for managing many aspects of Celerant Technology’s strategic revenue growth from both new and existing business. Ray brings more than 11 years of sales and sales management experience in the retail technology space; and has an extensive hospitality management and consulting background. He has comprehensive background in reporting and analytics, including advanced tools such as data-mining and data warehousing.

Nicole Leinbach Reyhle, Author of 'Retail 101: The Guide to Managing & Marketing Your Retail Business' and Founder at Retail Minded
Nicole Leinbach Reyhle is recognized as a global retail thought leader from companies that include IBM, American Express, Vend and more – including having been recognized as #3 out of 100 worldwide retail influencers. Reyhle regularly contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences.
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Sponsored by: Magento Commerce
As Covid-19 accelerates the shift to online buying, retail brands and manufacturers are looking to their digital channels to work harder than ever. In the “new normal,” engaging product imagery and visual configuration tools will replicate the store/showroom experience online. Adobe is democratizing bleeding edge, 3D visualization technology and arming small and medium businesses with 3D texturing and rendering processes to create photorealistic product images and augmented reality experiences at a fraction of the cost of traditional product photography.
Join us for a demo of this end-to-end process and learn about the top-line and bottom-line benefits our customers are seeing from re-imagining their product content processes, lifestyle shots and scene sets from a raw 3D file or photogramatic capture of a real-world object.

Peter Sheldon, Senior Director of Commerce Strategy, Adobe and Wes McDermott, Head of Substance Demo Artist Team, Adobe
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We are living in a #NovelEconomy in a literal sense. Novel means “new” and “unusual,” which is why it’s often attached to these unique strands of outbreaks. The reality is that retail employees, customers, people, will emerge differently from this experience. Our behaviors are changing now. This is a time to listen and to add value in ways that sow relationships at a human level. If you could look back to these times from the future, where is it that you wish you would have focused? This is a question to answer right now. This is a time when markets need great empathy and leadership.
Not every industry and not every company is going to come out on the other side of this healthy or successful. It’s unfortunately reality. But you have choice. You can cut innovation programs to save money, pause critical sales, marketing and CX investments, let go of supporting staff, and batten down the hatches. Or, you can make bold investments in innovation that set the stage for growth. Surviving is in of itself an achievement, but difficult times have a way of resetting the landscape.
The truth is that we’re not going back to the normal we once knew. Coming out of this, there will be a new normal. The status quo will be, by design, behind the times.
Their efforts will emphasize recovery rather than growth. The innovators will be those who challenge even new conventions to trailblaze forward. The future will be shaped by how companies choose to shape markets and serve customers and employees in these times. This is the time to create the new leadership playbook moving forward.

Brian Solis, Global Innovation Evangelist, Salesforce
Brian Solis is Salesforce's Global Innovation Evangelist. He's also an 8x best-selling author, international keynote speaker, and digital anthropologist. Forbes has called him “one of the more creative and brilliant business minds of our time." For over 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets and society. In his work, he humanizes technologies and trends to help leaders gain new perspectives and insights and inspires new ideas to thrive in the future… today. His insights on the state and future of technology and business trends have made him a go to resource among media and market experts. He has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, eWeek, Fast Company, Adweek, and Singularity University, among others. More info on Brian can be found at briansolis.com.
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Join featured speakers including Daniel Shortt, Attorney from Harris Bricken, Eric Steenstra, President from Vote Hemp and Bruce Leahy, Previous President of South West Buying Group and Owner of Quips 'N' Quotes to learn how this growing category can positively impact your business despite the challenges posed by COVID-19.

With the hemp-derived CBD market steady despite the challenges of COVID-19, this is the perfect time to consider incorporating CBD products to your merchandise mix or adding additional categories to your existing offering.

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The National Retail Federation has developed “Operation Open Doors” to provide retailers with the guidelines and resources to reopen and operate as safely as possible. Developed with input from hundreds of retail industry leaders, the recommendations focus on four critical areas: Health and safety, people and personnel, logistics and supply chain, and litigation and liability.
Lizzy Simmons, NRF’s vice president of government relations and workforce development, will present key insights from the initiative working groups. Melissa Geiser from Stanley Korshak, and Andy Johnson from Diamond Cellars, will also participate in the conversation, highlighting “pain points” that the jewelry industry is specifically facing.
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Today, your retail website needs to work harder and smarter to keep your brand in the black. Maybe you’ve already invested in a great site. Or maybe your company has neglected online. Either way, we’re all starting with a clean slate and going after new opportunities. One thing hasn’t changed: across categories, the brands that sell the most understand how to align User Experience with Unique Selling Proposition to create websites that really convert. Is your site selling effectively? In this virtual session, we'll cover proven best practice and real-world examples to show you how to zero in on what matters most when it comes to creating sites that generate sales and build audiences.


Larry Becker, Principal, Larry Becker Consulting Larry Becker is an online retail veteran. As an ecommerce and marketing consultant, Larry helps clients develop more effective websites and marketing, based on a deep and practical understanding of their audience and brand as well as timeless principles of design, messaging and conversion. Over a 20-year career, Larry has worked in multi-channel retail, agency and higher education environments, proving his expertise in website optimization, brand and content strategy, and digital marketing. His professional experience includes leading digital marketing for the University of Virginia Darden School of Business as well as holding senior leadership positions at RKG, an Inc 500 advertising agency, and Crutchfield Corporation, a national retailer of consumer electronics.

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Now is the ideal time to get your retail shop online and selling fast. While consumption of clothing and accessories has decreased, spending on hemp-derived products has stayed consistent during the COVID-19 pandemic. Whether you’re already selling hemp-derived CBD products, or you are completely new to online sales, you’ll need to understand the fundamental rules behind marketing and selling CBD products online so you can abide by state laws.

Join this webinar to learn:
- How to navigate the marketing landscape of hemp-derived CBD products online - How to select the best products to drive online sales and organic traffic for free - And what marketing claims to avoid so you don’t get a warning letter from the FDA.

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Join this panel of retail, DTC and ecommerce leaders on how they are mastering the art of customer experience, even in the age of the digital transaction. From experiential engagement to personalized services to product co-creation, learn how these beloved brands are taking a customer-first approach to winning at digital retail.


Eric Hutchinson, Co-CEO & Co-Founder, Resident

A proven, serial entrepreneur, Eric Hutchinson is Co-Founder of Resident, a high-growth start-up disrupting the home goods category. As his third enterprise venture, Eric has applied his acuity by launching a series of direct-to-consumer brands, including Nectar, DreamCloud and Wovenly. Under his leadership, Eric oversees all aspects of the business with a focus on product development, innovation, and ecommerce technology. Prior to starting Resident, Eric co-founded the highly successful home hair care company, Madison Reed. Prior to that, Eric co-founded the revolutionary insurance product, Home Value Protection. He also worked in strategic roles at companies such as Washington Mutual Card Services and Providian Financial. Eric currently lives in San Francisco and holds an MBA from Australia Graduate School of Management and a BS from University of Colorado.

Andrew Lande-Shannon, Senior Director of In-Store Experience, Madison Reed
Andrew is a natural leader who has a gift for creating visual and interactive experiences that draw people in and create lasting impressions. He is a Creative Director with 30 years of experience within a range of companies: high growth startups, turn-around environments and established brands — across digital and physical retail platforms — in North America and Europe. Before joining Madison Reed in early 2018, Andrew held senior-level creative director and visual merchandising positions at respected retail fashion brands such as BirchBox, Joe Fresh, J.Jill, Prada and Theory. Earlier in his career Andrew worked in visual merchandising at UK retailers Mexx, Kookai and Next. At Madison Reed, Andrew oversees the design for the more than 600 Color Bars (both company-owned and franchised) that are planned over the next four years. Andrew is a graduate of West Sussex College of Art & Design and the University of London.

Leslie Voorhees Means, Co-Founder & CEO, Anomalie
Leslie Voorhees Means is the co-founder and CEO of Anomalie, the only customizable, made-to-order bridal brand that helps all brides visualize and create their perfect dream dress to fit any size, style and budget. Founded on Leslie’s extensive background in mechanical engineering, and career in supply chain management for Nike and Apple, Anomalie is pioneering a new model in retail supply chains uniquely fit for expansive customization at mass scale. Prior to Anomalie, Leslie managed international manufacturing engineering and supply chain operations at Nike in the Sportswear and Running Footwear teams, and at Apple, launching the Apple Watch 2. Leslie holds an MBA from Harvard Business School and a B.S.E in Mechanical Engineering from Duke University.

Addie Wallace, Director of New Business Strategy & Insights, Wine.com
Addie leads business innovation at Wine.com, the nation’s leading online wine retailer. She is in the midst of launching a personalized wine subscription, and recently orchestrated the addition of spirits to the company’s offering in California, Florida, New York and New Jersey. She also oversees customer insights and conducts research to inform the company’s strategic decisions. Addie has an MBA from Harvard University, a BS from Indiana University, and holds a WSET Level 3 certification in Wine.

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CBD is one of hundreds of cannabinoids found in hemp and each cannabinoid has their own unique qualities. As quickly as CBD exploded, other cannabinoids are expected to be extracted and developed into new products with similar retail potential.

From broad spectrum to isolates, join this webinar to learn about: 
- The latest cannabinoids and their potential
- Which cannabinoids are most likely to grow as popular as CBD
- And how retailers can expect the hemp-derived product industry to grow and change.

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In the age of digital convergence, success is more than a website. Brands and business partners are expected to provide their customers a unified, seamless experience as they traverse from email, to website, to social, and back again. Join Mike Schulz, Creative Director at Gorilla Group and Professor at DePaul University, as he discusses how to establish ownable, connected experiences that scale consumer engagement and provide businesses with the mission-critical 360-degree customer view.


Mike Schulz is a creative lead, providing data-driven solutions that blend both industry expertise and innovative thinking for multi-channel experiences. His expertise in user research, user experience, visual design, and art direction allows him to work across multiple disciplines to craft leading experiences that drive conversion and grow the holistic brand experience. He has his MA in Digital Communication and Media Arts from DePaul University and acts as the day-to-day creative lead for Gorilla Group, a Wunderman Thompson Company. Mike lives in Chicago, IL.

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Learn more about the next generation of lifestyle brands being carried at luxury, mainstream, and hospitality retail — and discover how these executives have been able to navigate, innovate, and even thrive through uncertainty.

Our panelists will explore how brand-retailer partnerships are evolving, why this category is so compelling, and how to prepare for pent-up consumer demand — all with a keen eye towards e-commerce, D-to-C, and brick & mortar. NY NOW® and Emerald, along with the Luxury Meets Cannabis Conference (LMCC) are proud to present this very timely crossover global talk.

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