Successful outfitters, sporting goods stores, watersports and specialty lifestyle/outdoor clothing retailers know that in order to keep customers coming back season after season, they need to create a compelling merchandise mix featuring a well-curated selection of performance clothing, swimwear, footwear, outerwear and gear that engage today’s growing customer base of watersports and outdoor enthusiasts.


Introducing Shoreline at Surf Expo:
Everything you need to enjoy the water – salt, fresh, in, on or near!

Where the land meets the water, you have the Shoreline. The watersports industry has seen an organic lifestyle evolution over the last several years, combining the devotion of those who love being on the water paddling, boating, fishing, wake surfing and tubing with those that have the same passion for outdoor adventure and exploration on land through hiking, camping and climbing.

The new Shoreline category is the hub for industry-leading retailers and brands focusing on fishing, boating, wakeboarding, technical apparel, outerwear, camping, watersports hardgoods as well as essential gear and accessories. From the trails to the lake, to the ocean and beyond!


Bluewater & Shoreline at Surf Expo:


Here’s why Surf Expo should be your must-attend, in-person market: 

  • Surf Expo is the leading B2B surfing and action sports expo trade show in the world. 
  • Surf Expo offers the largest selection of major surf brands, surf boards, paddleboards, paddles, sunglasses, lifestyle apparel, swimwear, sun protection products and beach essentials under one roof. 
  • Surf Expo’s show floor is organized by product category with complementing cross-selling categories in adjacent aisles making it easy for retailers to navigate so you can easily discover the newest brands and products in person, all while making purchasing decisions.
  • Shoreline at Surf Expo is your biggest wholesale source for lake-themed apparel, sunshirts, camping and lake gear including outdoor chairs, cabanas, hammocks, tents, portable fire pits, coolers, drinkware, hydration products, towels and beach blankets, sleeping bags, backpacks, tote bags, yard games and more.
  • Bluewater at Surf Expo is your biggest wholesale source for performance apparel for freshwater and saltwater anglers, including short sleeve and long sleeve fishing t-shirts, fishing shorts and pants, neck and face gaiters, fishing hats and caps, polarized fishing sunglasses, outerwear, rainwear and much more.

You’re In Good Company:
Discover Hundreds of Brands to Source Products from including: