JANUARY 8-10, 2025
ORANGE COUNTY CONVENTION CENTER
WEST CONCOURSE
ORLANDO, FL

Q
Q

BUYER REGISTRATION

Register to Attend Surf Expo as a Buyer

Registration

Surf Expo is a Trade Only event featuring exhibitors showcasing apparel and hardgoods. Only exhibiting manufacturers, industry-specific qualified retailers and media are allowed to attend, it is not open to the public. 

Registration for the January 8-10, 2025 show is NOW OPEN!

Registration Fees

  • FREE before December 25, 2024
  • Pre-Show and Onsite (starting 12/25/24): $25 

Qualifications

First Time Stores/Buyers

You’ll need to set up your store, then yourself and/or other buyers who wish to attend. Please submit any 2 of the following credentials to be considered for approval:

What you'll need to set up your STORE (submit any 2)
  • Copy of a Retail Business License or Certificate of Resale (this is not your Employer Identification Number.  An EIN will not be accepted as proof of a Retail Business.
  • Two (2) recent invoices for products/merchandise similar to that exhibited at Surf Expo, placed within the last six (6) months.
  • Storefront or Buying Office address – please do not use a P.O. Box (we cannot approve based on a post office box or home address and this could delay approval).
  • Website available (valid and in working order, not “parked” or “under construction”) for online retailers.
  • An invitation (e-mail or written letter) from a current Exhibitor at Surf Expo.
  • Letter of Intent from an attorney or bank on official letterhead stating the intent to start a new Retail business.
What you'll need to register FIRST TIME BUYERS (submit any 2)
  • After your company is set up you can register your buyers
  • Employee verification letter on company letterhead from owner or manager stating job status
  • Copy of company credit card with both employee’s and company’s name (black-out card number)
  • Copy of company insurance with employee name
  • Note: business cards do not prove employment and will not be accepted

Returning Stores/Buyers

If you are a Veteran/Returning Buyer who has attended Surf Expo in the past, your information is likely in our system, but you will still need to register for each show and create a new password. You do not need to resubmit your documentation if you have attended the show since January 2020. If you wish to bring additional buyers, who have not previously attended Surf Expo, documentation or credentials will be required (see “FIRST TIME BUYERS above). If your most-recent Surf Expo attended was in January 2020 or prior, you must be re-approved and will be asked to submit documentation.

 

Onsite Registration Fees and Badge Pickup

A government-issued photo ID (driver’s license, passport, etc.) and business card will be required to register at the show, as well as pick up badges.

  • Retail Buyers: $25
  • Buyers’ Guest/Team Rider Fee: $25 Maximum of 4 total. Buyer Guests and Team Riders can only be added onsite during the show.
  • Missing Badge Fee Onsite: $50

Registration FAQs

Interested in learning more about attending Surf Expo as a Buyer? Click here>

View our list of frequently asked questions relating to registering for Surf Expo as a buyer.

Minor Policy

Surf Expo is a professional, trade-only, event where providing the best and safest environment for our attendees to display and shop product lines is our priority. Minors (children under the age of 16) are only allowed to attend Surf Expo under the following specific circumstances:

Minors Buyers who are attending with approved shop owners, and are assisting in the buying process, may be registered by checking “Minor Buyer” under “Job” during the registration process for the retail company. This can only be done after the accompanying adult has been registered.

Minor Exhibitors who are attending with a contracted Exhibiting Manufacturer may be registered by the  Company Contact using “Minor Exhibitor” as the “Job” type when registering their booth staff. Please note the Minor Exhibitor will be counted against the overall total badge allotment (7 badges issued for each 10×10 space contracted) and should be reserved for a manufacturer displaying product/ items where over 50% are promoted to the children’s or youth market.

Infants under the age of one year may attend with a nursing mother.  A nursing infant will be approved onsite with the accompanying, approved parent/ guardian at the Registration/ Badge Pick-up Counter, and provided a Guest badge.

Minors will only be issued a badge if there is an approved accompanying parent/guardian with them.  Minors are not permitted to walk the show floor alone.  Any unaccompanied minors will be escorted from the show by Security or Show Management and the parent/guardian will be contacted. Please do not request a badge for a minor child that does not match one of the three parameters above. Any questions or concerns can be directed to the Buyer Relations Team> [email protected]

Emerald reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason.

To review Surf Expo’s Badge Terms & Conditions, please click here>

Questions about Surf Expo? The Buyer Relations team is here to help!

Steven “Fish” Fisher

Steven “Fish” Fisher

Buyer Relations Director

Action Sports
678-781-7975
Email Me

Brooke Smith

Brooke Smith

Buyer Relations Manager

Coastal Life
Swim, Boutique, Resort, Footwear, Coastal Gift, Souvenir
678-781-7963
Email Me

Jimmy Mendillo

Jimmy Mendillo

Buyer Relations Manager

Watersports
Surf, Paddle, Shoreline, Skate
803-598-4135
Email Me