S23 Highlights

September show Recap

Surf Expo Summer 2023 Achieves Outstanding Success with Strong Turnout from Buyers and Exhibitors!
NOMINATIONS NOW OPEN! Which brands will rise to excellence?
The September show features Surf, Bluewater, Shoreline, Paddle and Skate
Surf Expo has the largest collection of Swimwear, Boutique, Resort, Coastal Gift, Souvenir and Footwear products under one roof.
previous arrow
next arrow


Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation

At Surf Expo, Quiet Flight and Sun Diego combined gave Ball $95,000 to the Maui Sports Foundation.

“I was blown away by Bill and Dave’s generosity, to sell that many T-shirts in such a short amount of time was unbelievable,” Ball said. “Mac Beau and Dale Rhodes from Katin also reached out to us, and what they did was so cool as well.”

Katin has been raising money for the Maui Sports Foundation by selling two special T-shirts, which to date has raised about $75,000, with 100% of the money going to the foundation.

In Orlando, Katin teamed up with Surf Expo to help sell the shirts at the show. Over the three days of the show, Surf Expo sold about 400 shirts and raised $12,000, according to Rhodes.

Full Story »

Surf Expo September Showcases Strong Demand For Watersports & Beach Lifestyle Products Heading Into 2024

Surf Expo, the premier watersports and coastal lifestyle tradeshow wrapped up its summer show at the Orange County Convention Center in Orlando. With more than 730 exhibiting brands participating, the event served as the industry launchpad for retailers to discover new and innovative product lines breaking for summer 2024 and beyond.

Full Story »

Surf Expo Offers Launch Pad for Summer 2024 and Beyond

Last week’s Surf Expo September edition offered brands the chance to test retailer appetite for newness.

What follows are just some of the launches SES saw at Surf Expo that reflect business and brand growth, whether that be evolution of new lines or product innovation as brands respond to the always changing consumer landscape. Here’s a glimpse of some of what SES came across on last week’s trade show floor.

Full Story »

Photos from the September 2023 show

Surf Expo filled the Orange County Convention Center once again on September 7-9 with more than 730 exhibitors and a full schedule of events, including fashion shows, learning labs, live art demos and happy hours.

Full Story »

Nearly All Major Surf Brands Attending Surf Expo

We all know it’s a challenging market out there, but it looks like most of the industry’s surf brands are still turning out for Surf Expo. And, in an interesting twist, Liberated Brands appears to be making a statement to the market that it is ready to compete.

Full Story »

Shoreline at Surf Expo to Debut September 7-9, 2023

Surf Expo, the premier watersports and coastal lifestyle tradeshow, enhances the buying experience for both watersports and outfitter retailers with the debut of its new Shoreline offering during the September 7-9, 2023 edition. 

Shoreline at Surf Expo will feature products dedicated to technical apparel, equipment and gear any enthusiast needs to transition from a day on the water to stretching out on land. 

Full Story »

Surf Expo September 2023 expecting 775+ Exhibiting Brands in Orlando

Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 7-9 in the South Concourse with a bigger selection of brands and resources for its retail buyer base.

More than 775 exhibiting companies are expected to participate this September with a 20% increase in square footage compared to last year. 

Full Story »

Don't fall for solicitations from unapproved vendors.

It has been reported that vendors not affiliated with Surf Expo  have contacted some Surf Expo exhibitors about purchasing attendee lists. Surf Expo does not sell buyer or exhibitor lists. Don’t fall victim to these industry wide scam tactics. Click to view a list of all Surf Expo approved vendors,

Full Story »