About the Show
Surf Expo is produced in January and September in Orlando, Florida and draws buyers from across the U.S., the Caribbean, Central and South America and around the world. Read More ›
Buyers
Since 1976 retailers from around the world have relied on Surf Expo to identify new trends, new products & brands and to get business done. Read More ›
Exhibitors
Surf Expo is a proven marketplace with a focus on qualified buyers and order writing. The show attracts buyers from across the globe. Read More>
NEWS
Surf Expo September Showcases Strong Demand For Watersports & Beach Lifestyle Products Heading Into 2024
Surf Expo, the premier watersports and coastal lifestyle tradeshow wrapped up its summer show at the Orange County Convention Center in Orlando. With more than 730 exhibiting brands participating, the event served as the industry launchpad for retailers to discover new and innovative product lines breaking for summer 2024 and beyond.
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Surf Expo Offers Launch Pad for Summer 2024 and Beyond
Last week’s Surf Expo September edition offered brands the chance to test retailer appetite for newness.
What follows are just some of the launches SES saw at Surf Expo that reflect business and brand growth, whether that be evolution of new lines or product innovation as brands respond to the always changing consumer landscape. Here’s a glimpse of some of what SES came across on last week’s trade show floor.
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Photos from the September 2023 show
Surf Expo filled the Orange County Convention Center once again on September 7-9 with more than 730 exhibitors and a full schedule of events, including fashion shows, learning labs, live art demos and happy hours.
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Nearly All Major Surf Brands Attending Surf Expo
We all know it’s a challenging market out there, but it looks like most of the industry’s surf brands are still turning out for Surf Expo. And, in an interesting twist, Liberated Brands appears to be making a statement to the market that it is ready to compete.
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Shoreline at Surf Expo to Debut September 7-9, 2023
Surf Expo, the premier watersports and coastal lifestyle tradeshow, enhances the buying experience for both watersports and outfitter retailers with the debut of its new Shoreline offering during the September 7-9, 2023 edition.
Shoreline at Surf Expo will feature products dedicated to technical apparel, equipment and gear any enthusiast needs to transition from a day on the water to stretching out on land.
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Surf Expo September 2023 expecting 775+ Exhibiting Brands in Orlando
Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 7-9 in the South Concourse with a bigger selection of brands and resources for its retail buyer base.
More than 775 exhibiting companies are expected to participate this September with a 20% increase in square footage compared to last year.
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Don't fall for solicitations from unapproved vendors.
It has been reported that vendors not affiliated with Surf Expo have contacted some Surf Expo exhibitors about purchasing attendee lists. Surf Expo does not sell buyer or exhibitor lists. Don’t fall victim to these industry wide scam tactics. Click to view a list of all Surf Expo approved vendors,
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