SEPTEMBER 5-7, 2024
ORANGE COUNTY CONVENTION CENTER
WEST CONCOURSE
ORLANDO, FL

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About the Show

Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands of apparel and hard good brands showcasing the latest innovations and must-have products in watersports and coastal lifestyle. Plus, a full lineup of special events, from fashion shows and learning labs to industry parties, networking events and more.

Why Attend?

Successful coastal and watersports retailers know that to keep customers coming back, they need to create a compelling merchandise mix to engage watersports and outdoor enthusiasts as well as resort and beach vacationers. Surf Expo has everything buyers need to cater to customers with a passion for waterborne thrills, outdoor adventure and exploration by the shoreline.

Why Exhibit?

Surf Expo is the largest and longest running watersports and coastal lifestyle tradeshow in the world. This business-focused marketplace attracts qualified buyers purchasing for thousands of storefronts from across the globe to offer more opportunities to grow your brand and your business. More than 80% of our buyers write orders at Surf Expo.

SHOW NEWS

Checking in with DUNE Suncare, I-SEA, Duvin and Rip Curl

At the January Surf Expo, a range of exhibitors showcased their newest products and lines, highlighting skin care, eyewear and surf gear.  We checked in with Dune Sunscreen, I-SEA Sunglasses, Duvin Design Co. and Rip Curl to gain insight into their key focuses and to explore their most recent product launches.  Blocking The Burn  DUNE…

Surf Expo Sneak Peek: Surf Brands Sign Up in Full Force

By Kari Hamanaka | Shop Eat Surf | Published May 14, 2024 Choice will be served to buyers traveling to Orlando for the Surf Expo September show. A preview of the upcoming trade show’s floor has it shaping up to be a representation of today’s surf industry: emerging, up-and-coming, and legacy labels, all looking to write…

Checking in with Dippin’ Daisy’s, Navalora and Shelby Swim

During the January Surf Expo, exhibitors presented their latest creations and merchandise, featuring new swimwear collections, a broader range of patterns, and diverse designs. We connected with a few exhibitors in the Swimwear section to learn more about their highlights for the current year and newest collections.  Sustainable Swimwear  Dippin’ Daisy’s, a brand deeply rooted in…

Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of education, networking, and social events when it returns to the Orange County Convention Center…

Surf Expo Set to Welcome a Stellar Lineup of Brands and Retailers to January 2024 Show

Orlando, Fla. (December 5, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando, Florida, January 10-12 with an exciting and diverse lineup of over 700 exhibitors and more than 4,500 retail buyers. The show will feature nearly 100 new brands across the Surf, Bluewater,…

Brands, Retailers Alike Turn to Surf Expo to Help Grow Businesses

This past Surf Expo in September, a boardshort brand and a retail chain both had their eyes on growing their business and were using their booths to help drive those efforts. We checked in with Portuguese boardshort company DCK Boardshorts and California-headquartered retailer Flip Flop Shops to get a sense of their expansion plans. Building…

“At Surf Expo you spend time talking to like-minded people from all parts of the retail sector and all areas of the world, while sharing insight into what we all see in the marketplace. If you don’t interact with industry types, hang out, listen, chat and share ideas, how can you move forward and stay competitive?”

Jim Archibald, Owner, Archie’s Surf Shop

"Surf Expo was the first show we launched our brand and has served to be the premier place for us to meet the buyers we want to connect with and venue to build our business. I always look forward to Surf as we continue to evolve with our stores, and this was our best Surf Expo ever!"

Meredith Madsen, CEO & Founder, Sunshine & Glitter

“We were thoroughly impressed by the quality of exhibitors and the overall atmosphere. Being able to meet with and start placing orders with vendors is invaluable to us. We were able to make contacts for basically everything we needed for the upcoming season. We look forward to attending future expos, and this will be part of our buying structure for our marina stores.”

Josalyn Claussen, Blue Harbor Management, TX

“It’s been a few years since Reef has exhibited at Surf Expo, and it was great to get back in the mix on the show floor. There was good energy and traffic, and our appointment calendar was booked solid all three days."

Mike Matey, VP of Sales, Reef

 

“The energy of the brands present and the optimism of the organizers were particularly stimulating. It is a strong reminder that Surf culture is alive and well in Europe, a crucial aspect to emphasize to our American partners."

Christophe Seiller, EuroSIMA Cluster Manager

 

"As first-time attendees we didn't know what to expect beyond a strong recommendation to attend from a supplier. The show was just what we needed to take our new shop to the next level with more merchandise and the brands we wanted to stock. Two days really was not enough!"

 

Chris & Chrissie McCotter, Lake Anna Outfitters, Virginia

 

“Since my first Surf Expo in 1990, I've seen how it consistently fosters a unique blend of professional development and community engagement. Surf Expo is a testament to how we can integrate work, play, and celebration into a cohesive community experience.”

D Nachnani, President, Coastal Edge

 

“We had a great show and were excited about the new lines we picked up We were able to order for the entire season. I’m putting so much positive input out there about the show!”

Kathleen Engstrom, Montauk T-Shirts

“I found a good mix of surf, boutique, swim, and novelty brands. I was also happy to connect with my peers and the management teams of brands that we sell at Surf Diva Surf Shop.”

Coco Tihanyi, President and co-owner of Surf Diva Inc.

“Surf Expo has a unique perspective not available at other shows. I was able to find several new vendors that I had not seen before, and I placed orders with them.”

Sheila Wewers, Associate Director of Retail Operations – Como Friends

“Surf Expo was extremely productive for the company. I met a new supplier for products we had been looking for a long time”.

Yovanni De Brito e Cunha, Galley Bay Resort & Palm Island Grenadines

“Many thanks to your crew that put on an energetic Surf Expo every year! We were able to pick up about 10 new lines for our stores in Hyannis, MA and Cape Coral, FL”.

David & Sheila Stagman, Islands Cape Coral, Fl

UPCOMING EVENTS

SEPTEMBER 5-7, 2024

Each September, Surf Expo hosts its Summer event at the Orange County Convention Center in Orlando, Florida. The September show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Wake, Swim, Boutique, Resort, Footwear and Coastal Gift.

September Show Hours:

Thursday & Friday, 9am – 6pm, Saturday 9am – 4pm

January 8-10, 2025

Each January, Surf Expo hosts its Winter event at the Orange County Convention Center in Orlando, Florida. The January show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Swim, Boutique, Resort, Footwear, Coastal Gift and Souvenir.

January Show Hours:

Wednesday & Thursday, 9am – 6pm, Friday 9am – 4pm

FEATURED BRANDS

Ripcurl
Tommy Bahama
Skecher
Yesterdays Sportswear
O'neill clothing
Banana Moon
4ocean
Salty Crew
Salt Life
Bogg Bags
Havaianas
Pura Vida
Teva
Katin
Pop Board Cp.
Elan
Rhythm
Dark Seas
Sand Cloud
PrAna
Jetty
Howler Bros at Surf Expo
Lokal Sun + Swim

FEATURED BRANDS

Ripcurl
Tommy Bahama
Yesterdays Sportswear
Banana Moon
Salty Crew
Skecher
O'neill clothing
4ocean
Salt Life
Bogg Bags
Havaianas
Pura Vida
Teva
Katin
Pop Board Cp.
Elan
Rhythm
Dark Seas
Sand Cloud
PrAna
Jetty
Howler Bros at Surf Expo
Lokal Sun + Swim